2. PROPOSAL CONTENTS
Service Level Agreement/ Intellectual Property
A History of Naivasha
Proposal Objectives/ Strategy
The why?
What’s in it for Naivasha?
Conclusion
Way forward
3. SERVICE LEVEL AGREEMENT/ INTELLECTUAL
COPYRIGHT
OREGANO EVENTS Ltd, retains the rights to all material
contained in this presentation and in any presentation
made in competition with, or in isolation from any other
agency, in the event of our presentation being
unsuccessful.
No part of any proposal submitted may be used by any
third party or the client without prior written approval
from OREGANO EVENTS Ltd.
4.
5. A Brief History
Naivasha is derived from a Maa word-
E-na-iposha, that means heaving waters. (This
refers to the unpredictable nature of L. Naivasha.)
Lake Naivasha was discovered by Joseph
Thomson in 1884.
Naivasha town has been in existence since
1904.
That makes Naivasha town 106years old!
7. Objective
To introduce a unique event to Naivasha Town
and its environs.
To use an economic resource unique to
Naivasha to achieve this goal.
8. • Being that Naivasha can be considered
the flower capital of East Africa, we
propose to create …….……..
9.
10. NAIVASHA FLOWER FESTIVAL
The Naivasha Flower Festival will be held on
one day annually. (during a month and date to be agreed upon)
The Naivasha Flower Festival will be held in a
convenient venue/location that is easily
accessible to all Naivasha residents and
visitors.
The Naivasha Flower Festival will encompass
activities that will be suitable to all age groups
of the populace.
11. WHY DO WE THINK THIS WILL
WORK?
OREGANO EVENTS- NAIVASHA PROPOSAL-MAY 2010
12. Examples of Successful International
Festivals
The Notting Hill Festival/Carnival
• In 1958, there were race riots in Nottingham, prompting racist
attacks in the Notting Hill area.
• In 1959, Claudia Jones, organized an indoor Caribbean
Carnival at St Pancras Town Hall. This was broadcast by BBC on
its Six Five Special Program.
• Later, in the mid 1960’s, Rhuane Laslett, organized an outdoor
carnival procession as part of the Notting Hill Summer
Festival.
• This, outdoor procession is generally viewed as the start of
the modern Notting Hill Carnival.
Source of information-Anton Shone, Bryn Parry, Successful Event Management, pg 52
13. The Notting Hill Carnival
Today this carnival:
* Is one of Europe’s largest open air carnivals
* Is held yearly on the last Sunday and Monday of
August
* Attracts about a million
attendees/visitors/tourists (local and
international)
Is estimated to contribute £93million to the
London economy every year.
www.thenottinghillcarnival.com
14.
15.
16. SO WHY A FLOWER FESTIVAL?
OREGANO EVENTS- NAIVASHA PROPOSAL-MAY 2010
17. The FLOWER ‘glues’ the stakeholders
together……
Naivasha
Municipal
Council
Flower
Farm
Investors
Business
Community
Flower
Farm
Employees
Naivasha
Residents
18. Flowers are the
economic engine of
Naivasha Town, and
provide the best
opportunity to create
an annual festival
around them.
20. Proposed Activities
Opening Ceremony
Since this is the 1st of its kind City event in Kenya, it will be important
to have an official protocol led ceremonial opening. This can be further
discussed and a Guest of Honor chosen to do so- such as the Deputy
Prime Minister- Local Government. (proposed to start at 10am)
Floral Arrangements Competition
The event- being a Flower Festival- will entail a floral arrangement
competition. The theme of the festival- My Naivasha- will be the
driving force behind the floral creations and should be brought to life.
21. Proposed Activities
Judging of the Floral Arrangements
We propose to work with the local flower farmers to attract the
participation of an international judge assisted by a Nairobi based
judge. (this could be vice versa)
Official Closing
The event will officially close after the award ceremony. Proposed
awards are cash prices.
Entertainment
Entertainment is an integral part of any event. Entertainment will be
open to run until 8pm/9pm then close down.
22. Children Activities
• During the Naivasha Flower Festival, we
propose to set up a children’s corner that:
Teaches the children the importance of the floricultural industry to the
Kenyan economy.
Has a demonstration on floral arrangements.
Has a demonstration on the different flowers grown in Kenya.
Has an art and craft session using dry flowers.
Entertains
24. What’s in it for Naivasha Town?
This festival is set to reposition the image of
Naivasha Town-from its current negative perception
during PEV, to an investor friendly, forward looking,
and able to accommodate diverse cultures.
The first theme for the festival- ‘My Naivasha’ aptly
captures what the residents of Naivasha currently
think of the town and the next strategic step would
be to involve all the relevant stakeholders in using
this outcome to build a more positive image of the
residents and visitors.
25. Tangible Benefits Derived from Events/
Festivals
Economic Benefits
– Festivals/events, the world over contribute
significantly to the GDP of the local economy-
Naivasha would be the centre of this economic
activity through local and international tourism.
Social Benefits
– Events present a unique platform that bring
people together, despite their diversity they are
united in the quest to participate in the event.
26. Tangible Benefits Derived from Events/
Festivals
Development/ Infrastructure Implications
– Successful annual festivals always have a domino
effect on the development/ infrastructure of a
town, e.g. the Naivasha business community will
need to diversify its offering to accommodate the
expected increase in tourists during the festival,
through:
More bed & breakfast accommodation
Vendors to the event- chairs, tents, food, drinks
Gift shops
27. Tangible Benefits Derived from Events/
Festivals
Improved Relations with stakeholders
– External stakeholders are key in ensuring the
success of any event. OREGANO proposes to have
a stakeholder meeting- to get buy in from them in
regard to the idea. The external stakeholders are:
– The business community (banking, hospitality, retail)
– Lake Naivasha Riparian Association
– Kenya Flower Council
– Lake Naivasha Growers Group
– The residents of Naivasha
29. Platinum Sponsor-Kshs 500,000
Benefits
Branding of press conference area.
Mention in all print and radio advertisements.
Banners at venue and entrances to the venue.
On-stage mention during events.
Logo on all printed communication-billboards, posters, tickets &
program
10 complimentary tickets to the event.
Full page write-up in the event program.
Display stand for product & service in the exhibition area.
30. Gold Sponsor- Kshs. 250,000
Benefits:
Branding of press conference area.
Mention in all print and radio advertisements.
Banners at the venue and entrances to the venue.
On-stage mention during events.
Logo on all Printed communication-billboard,posters,tickets &
program.
6 complimentary tickets to the event.
Half page write-up in the event program.
Display stand for product & service in the exhibition area
31. Silver Sponsor-Kshs. 100,000
Benefits:
Quarter page write-up in the event programme.
On-stage mention during events.
Logo on all printed material-posters, tickets & program
4 complimentary tickets.
32. Bronze Sponsor- Kshs 50,000
Benefits:
Brief appreciation on the program.
Logo on the program.
2 complimentary tickets.
34. Conclusion/Summary
This proposal offers Naivasha town the opportunity
to use an event/festival to position itself differently
from other Kenyan towns.
This proposal offers Naivasha town the opportunity
to be the FIRST TOWN in East Africa to use an
agricultural resource to create an event/festival
around it.
This proposal offers Naivasha town a unique revenue
source- visitor expenditure/consumption during the
event.
35. WAY FORWARD
We look forward to discussing the next steps
with you.
