This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.

1. P H E N O M E N A L
Making of a

2. HELLO!
Do you need some one whom you can pour
you woes out to?
Do you just want to talk to someone who
won’t judge you ,rather support you?
Did you ever feel the lack of such a source
in your life at some point?
HERE IS ‘FEEL GOOD’ APP
All you have to do is
install the app and feel
Good.

3. A one-stop
T O A L L Y O U
W O R R I E S I S

4. CONTENTS
1. Need for ‘Feel good’
2. Market for the app
3. Revenue model
4. Marketing plan

5. Need for ‘Feel good’1

6. Youngest depression patient in the city: Six-year-old
Three people commit suicide in a day
Every three seconds a person attempts to die
or Both

7. WHAT ARE THE USUAL FACTORS?
Latch Key Syndrome
High peer competition
Pushy parents
Relationship problems
High divorce rates
Extreme loneliness.
This app is targeted to help
anyone who has an issue which
is troubling him/her and all he
needs is someone to hear and
someone to suggest. The levels
we are targeting can be anything
from a failure in exam to break
ups ,relationship issues or to an
extent, suicidal issues as well.

8. “People do not know where to go and share
their concerns. Even if one wants to go to a
rehabilitation centre, there is a waiting list
for three to four months and not everyone is
capable of spending so much”

9. This app caters to one and all
who have basic internet facility.

10. What the app provides2

11. HOW THE APP WORKS:
Questionnaire
The app opens with a
questionnaire to assess the
level of mental trauma one is
going through
CLASSIFY INTO 5 LEVELS
DEPENDING ON
SEVERITY(This is based on
crucial keywords in the
introduction statement)
The lowest levels an be
dealt with genuine people
who are ready to listen and
help.
The severe cases are dealt
by psychologists.
The app user is asked to
pour out his/her woes..and
there is a discussion
between the concerned
parties for as long as they
intend to.The identities
remain unknown
Once the user is relieve out
of his pain, he is asked to
write his experience and
account for voluntary
points if he intends to do so.

12. A few tips to keep in mind when using this template:
It is to be kept in mind that the underlying risks at stake are far
too many.
The simplest that can be quoted is the fact, that if after a
conversation the user indeed harms himself, It can prove fatal for
the organization and the one intending to help. Thus the app must
be in collaboration with several government agencies concerned.
Also, the panel selected to address must not be made on a
random basis, but rather careful screening must be carried out to
check the level of genuine commitment of the person
volunteering.

13. Revenue model3

14. How to generate revenue?
FEEL GOOD PIGGY BANK
• Once the user is satisfied with the time spent in the app, HE
has the provision to do something to contribute his share for
the greater good by depositing in the piggy bank (an amount
he desires.
VOUCH FOR GOVERNMENT FUNDS
• The app as it is concerned with a social cause, can be
directly forwarded to the government for support. This will be
a great boost, as there may be times when the self made
team won’t be able to contribute. Under the government, a
special workforce can be employed to address the issue
24*7,and also help widen publicity thus generating revenue.

15. How to generate revenue?
CROWD FUNDING
• As the issue has far-reaching effects, Crowd-funding can
be a viable tool..

16. And how exactly do you think the GOVT will respond:
The app intends to reach the level of an emergency number or the
emergency help required during distress. To achieve this, the
government’s help is but crucial.
This issue can address various issues right from depression rates,
suicide rates and also using technology to reinvent the lifestyle
(DIGITAL INDIA).
An affordable ,accessible app which is available HERE AND NOW!

17. REVENUE MODEL
One time, up-front fee
We are supporting an
increasing number of users
and we have to get even
more users to fund your
future development costs.
Up-front fee + in-app
purchases
This is probably the hardest
sell because you are asking
people to pay twice. It only
works in certain niches.
Nevertheless,is most suitable
to our model.

18. Marketing plan4

19. A few tips to keep in mind when using this template:
• include information about the problem you're solving, but not enough detail to completely
give the product away. Key components include a high-resolution logo, sample design
screens, an app icon, a press release, a microsite and a teaser video
An alluring press kit
• This two to three page website aggregates all the information about the product. While a
lot of downloads will come directly through app stores, a huge amount of traffic is driven
through the web
An enticing microsite
• Do this by creating a blog linked to your microsite.
Keep content fresh
• -Twitter,Instagram,Quora
Build a following

20. PAID ADS? NO WAY! AD EXCHANGE IS THE WAY NOW
A service like TAPFORTAP will let
you do free tap exchange
-simply trade clicks with other app
developers. We show ads for other
apps, earn credits and spend those
credits for your own app.

21. A few tips to keep in mind when using this template:
•The similar apps mentioned above need to be reviewed for comments and reports, and
such features need to be rectified from our app.
Reviewing Mining and improving the apps
•Having happy users is critical to your app’s success. To improve your ratings, you will
need two things:
•A great app
•A way to route good ratings to the App Store and bad ratings to your support
Feedback and Customer Engagement
•Let them contact you from within the app.
•Let them contact you from the App Store page (the support URL).
•Let them contact from your website or through social media.
Allow users to contact you.

22. A few more options to market the app
Deep Linking bridges the gap between mobile apps and the
web. When someone is on a mobile device, a Deep Link can send the
user directly from a web search to the corresponding content in the app.
There are advanced tools to do this.
Do “Real-life” Marketing
Choose The Right Promotion
Campaigns
USE ME

23. A block diagram to show the process of USER
RETENTION
1.We plan to motivate the users to
turn into volunteers when they feel
attached to the working of the
app.
2.This in turn will help retain
existing users.
3.Also,Once a user has received
satisfying response, It is but
natural to spread the word to
others. We tend to rely therefore,
on the WORD OF MOUTH strategy.

24. “350 million people in the world are depressed, 3 million are
addicted and 1 in every 40 seconds there’s someone
committing suicide. All these growing numbers point to
the importance of nurturing Emotional Health. Anxiety, panic
attacks or stress is not symbol of weakness. It’s a wakeup call
to take care of emotional health. Lack of awareness or formal
education on emotional wellness, social fears to seek help and
unavailability of experts during the time of need are possible
reasons why one neglects it”

25. GROWTH MODEL
From an app to an
emergency line.
ESTABLISHING
ONLINE
PRESENCE
LAUNCH OF
APP
INCREASE IN
USERS
RETAIN
USERS
EVOLVE
MARKETING
STRATEGIES
ELIMINATE
OUTDATED
MODELS
FLEXIBLE
MODEL
AN APP
DESIGNED
FOR A
SOCIAL
CAUSE
LEVERAGI
NG
TECHNOLO
GY THUS
TRANSFOR
MING
LIVES

26. THANK YOU!