2. Public relation management is managing the
information between an individual and organization or
company.They are responsible for managing all the
work and issues of the organization.
3. Public Relation Involves
1) Evaluating public opinions
2) Implementing policies and procedure for communication with
public
3) Coordination programs
4) Development of good-will through two-way communication
process
5) Creating a positive environment
4.
5. Objective of PR Management
l
It provides organization or individual exposure through public
interest topics and news
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The main aim is to maintain a view point of the company,its
leaders,products or employees
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Provides activities like conferences,award functions etc.
6.
7. SCOPE
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Public relation is a key for the management for monitoring
any changes made in the company or organization
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They have problem solving skills which help in avoiding
conflicts between consumer and management
8. PR management perfoms various functions like they build
community relations and make them strong. They implement
various programs for improving public relations.
9. They make employee and customer relation strong. The main
aim is good will of the company and customers so they also do
reputation management.
