Nishit Ramchandran has over 14 years of experience in sales and operations management in the FMCG and consumer durables industries. He is currently the Regional Business Manager at Titan Company Ltd., managing a team that increased revenue from 80 crores to 115 crores. Prior to this role, he held positions with increasing responsibility at Titan, MRF Ltd., and Jyothy Laboratories Ltd. Nishit has a track record of improving business performance through strategic channel development, partnership management, and leadership.

1. Please
provide your
passport size
photograph
Nishit Ramchandran
Regional Business Manager, Titan Company Ltd.
Mobile: + (91) 9820100343
E-mail: nishitr@hotmail.com
LinkedIn: nishitr@hotmail.com
IndustryPreference:FMCG/Consumer Durables/ECOM
LocationPreference:Bangalore/Mumbai/Delhi
Senior Level Professional- Sales and Operations
Persuasive and influential professional with nearly 14 years of achievement fueling next-level operations in handling FMCG and
consumer durables with a vast experience in distribution and Channel Sales Management. Innovation-focused change agent with
success in transforming business through revolutionary operational strategies and directing in Channel Sales, Profit Center
Operations, Business Development, Partnership Agreements and Team Management. Highly successful in driving large
scale revenue and profit gains across various geographies as well as improving on organizational productivity and
performance. Enterprising leader with a track record of contributions that streamlined operations, invigorated businesses,
heightened productivity & enhanced internal controls.
Leveraged entrepreneurial skills in translating corporate vision, to overcome complex business challenges and deliver on
high-impact decisions. Directed cross-functional teams using interactive and motivational leadership; acknowledged for
recruiting and mentoring leaders with an equal desire to win.
Devised significant solutions; Structuring and shaping channel and executing plans as per the need of the market.
Channel Sales Management
Business Development & Growth
Strategy Planning
Lead Generation
Stakeholders Coordination
Promotions
Distribution Strategies
Quality/People Management
Key Account Management
Competitor Strategy / Market
Analysis
Strategic Partnerships / Alliances
Market Share Expansion
Revenue & Pipeline Growth
 Bachelor’s in Management
Studies from University of
Mumbai, Mumbai in 2002
 H.S.C. from University of
Mumbai, Mumbai in 1999
 S.S.C. from University of
Mumbai, Mumbai in 1997
 Led business planning and performance management of channel partners, including
development and execution of joint sales plans, local area marketing, staff coaching,
recruitment and hosting constructive meetings
 Restructured operations and introduced important measures to bring in
profitability, included establishment of strategic partner alliances for business
processes and resulted in highest Revenue Market Share among operating circles
 Catapulted the organization to a very commendable position in the market by
increasing market share by a significant margin of 10%
 Monitored and controlled budgets related to CAPEX, advertising, travel expense and
scheme pay-outs
 Strategized long term business directions of the region / zone such as East, UPC-
Maharashtra, Bihar, Jharkhand and Mumbai to ensure maximum profitability in line
with organizational objectives
 Developed training programs for Sales staff like out bound program for Team co-
ordination in Business, Know your Market for field staff
 Developed and maintained a comprehensive website for channel partners to ensure
quick access to assets and selling tools which resulted in smoothening of day-today
operations
Leadership BenchmarksKey Impact Areas
Benchmarks
Academic Details

2. Since Jun’06 Titan Company Ltd., Bangalore as Regional Business Manager
Titan Company Limited is a joint venture between the Tata Group and the Tamil Nadu Industrial Development
Corporation which commenced operations in 1984 under the name Titan Watches Limited. The company is
running successful business in Watches, Jewellery, Precision Engineering, Bags, Perfumes, Belts, Wallets and
Eyewear.
Jun’06 – Apr’08 Sales Officer - Sonata
Apr’08 – Sep’10 Senior Sales Executive - Sonata
Sep’10 – Jun’13 Area Sales Manager – Sonata, Bihar/Jharkhand
Jun’13 – Mar’15 Area Business Manager - Trade
Apr’15 – May’16 Regional Business Manager – Trade
Jun’16 – Present Manager-Retail Operations - Helios (PAN - India)
Key Result Areas:
Channel Sales Management:
 Managing 25 international brands in 44 stores Pan-India with 20 company stores.
 As Regional Business Manager- Managed team of Area Business Manager and Sales officer wherein assigning and finalizing
targets to sales officers and territory/town coverage was a prime role.
 Executing infrastructure planning for showrooms, direct dealers, restructuring/changing redistribution stockist
 Working with partners to develop sale proposals, quotations, and pricings; delivered presentations and attended sales
meetings and partner conferences and also on potential channel conflict by fostering excellent communication and through
strict adherence to channel rules of engagement
 Guiding the network of channel partners, sustaining strong relations and ensuring that partners position in the company
products; formulating strategies & reaching out to the unexplored market segments through feedback from the concerned
branches, by providing a systematic network planning and customer requirement analysis
 Providing necessary training to the Sales Teams regarding product presentation and customer management
Business Operations:
 Steering business operations for the profit center with a view to realize sales and revenue targets; formulating profit center
budget for operational / business development activities to maximize and accomplish revenue and collection targets;
upgrading existing dealer infrastructure
 Managing all aspects of product enhancements, competitive analysis, market forecast and product positioning; developing
sales tools updating the same to Stakeholders
 Strategizing the marketing planning/operations with focus on meeting business growth; executing plans to build consumer
preference & new streams for revenue growth; analysing constantly on market trends/achieving market share metrics
 Leveraging channel sales including planning, implementing and tracking new projects
Highlights:
 Adopted company programs amongst assigned partners that resulted in revenue enhancement from INR 80 crs to 115 crs
 Exceeded assigned sales targets by year on year growth of 10%
 Worked closely with channel partners to develop agreed business development plans which included adding new dealers
thru sub-stockist model; managed all aspects of sales, revenue attainment and management of channel partnerships in
assurance of healthy ROI.
 Sold products through external resellers utilizing direct and indirect sales; addressed partner related issues, sales conflicts
and pricing issues in a timely manner
 Promoted old and new products in the assigned territory thus handling retailers/customers on regular basis; reviewed the
same on weekly basis; provided feedback to the management on retailer / customer/ market feedback for necessary
changes / inclusions
 Received the Most Valuable Player Award for achieving the targeted growth for the assigned territory.
 Advised management on key functional and delivery capabilities to meet the changing landscape of customer need and
always provided regular market intelligence through competition tracking and market analysis
 Identified niche markets in these Bihar, Jharkhand, Rest of Maharashtra regions and new / future services that provided
the company with a competitive advantage and improved profitability
Work History

3.  Developed profitable and productive business relationships, coordinating with decision makers, building an extensive
customer base and market development contributing towards enhancing business volumes
Jan’04 – Jun’06 MRF Ltd. as Senior Sales Supervisor – Western/Central Mumbai, Navi Mumbai
and Raigad
Growth Path: Jan’04 – Mar’05 Territory Sales in-charge
Apr’05 – Mar’06 Sales Supervisor
Apr’06 – Jun’06 Senior Sales Supervisor, Depot Management
Highlights:
 Appointed new exclusive dealers and franchisees for re-treading and commercial accounts
 Conducted campaigns and promotional activities for development of markets; coordinated with the factory through
indenting and forecasting and attended government tenders executing government orders and achieving collection targets
Feb’03 – Dec’03 Jyothy Laboratories Ltd. as Market Intelligence Assistant
 Executed the marketing of FMCG products like Ujala, Jeeva, Maxo Coil and various other products to the retail outlets, super
markets and wholesalers.
Date of Birth: 29th June, 1982
Languages Known: English, Hindi, Marathi and Malayalam
Address: C-7, Shree Ganesh Smruti, Near Nehru Maidan, Ganesh Mandir Road, Dombivli (E), Dist. – Thane, Maharashtra
Personal Details