Supply chain analytics using GIS and location based services. These slides were presented to a team of Indian Armed Forces in a short term course on Supply Chain Management at IIFT

1. “Geo-Enablement of the Supply Chain Management”
April 26, 2018
Dr Nishant Sinha
Product Manager – Routing and Geocoding
Pitney Bowes Software

2. “Geo-Enablement of the Supply Chain Management”
April 26, 2018
Dr Nishant Sinha
Product Manager – Routing and Geocoding
Pitney Bowes Software

3. My introduction
Pracodemics Product Manager
Global Routing and Geocoding
Pitney Bowes Software
nishant.sinha@pb.com
https://www.linkedin.com/in/drnishantsinha/
My Coordinates

4. Pracodemics view

5. Pracodemics view

6. Pracodemics view

7. Pracodemics view

8. Pracodemics view

9. Pracodemics view

10. Pracodemics view

11. Pracodemics view

12. Pracodemics view

13. Pracodemics view

14. Pracodemics view

15. What is Supply Chain Management
15
All the activities involved, directly or
indirectly in fulfilling a customer request
Includes supplier, Manufacturer,
Transporters, Warehouse, Retailers and
Customers
Within Each Company
Includes functions involved in fulfilling
customer’s request
Product Development, Marketing,
Operations, Distributions, Finance,
Customer Service

16. Supply Chain management
Planning and managing activities related to sourcing,
procurement, conversion and other logistical activities.
-Council of Supply Chain
Management Professionals
Supply chain has six main processes-
1. Planning, 2. Sourcing, 3. Making, 4. Delivering, 5. Returning
and 6. Enabling
16

17. Upstream and Down Stream Supply Chain
17

18. Basic Supply Chain Management
18

19. how?
19

20. What’s an ADDRESS?

21. Amazing Facts
21

22. Mobile is Big
22Source: WCGWorld

23. The opportunities from……
23

24. The trends….
24

25. What is Location Based Services?
25
Location services can be defined as services that
integrate a mobile device's location or position with
other information so as to provide added value to a
user.
A service that uses the GPS location of a user,
transmitted from their mobile device, to offer
services and information based on location and
interest.

26. The golden opportunity
26
“The Closer users are to your business, the more likely they are to become
your customer”
How?
The possibilities for Location Based Services on Mobile devices opened
opportunities for service providers and app developers.

27. Automoti
ve
Automati
on
13%,
$25B
Mobile
Workforc
e
Automati
on
12%,
$22B
Home,
Industria
l, &
Infrastru
cture
Automati
on
17%,…
Mobile
Marketin
g
Automati
on
58%,
$108B$0.00
$50,000.00
$100,000.00
$150,000.00
$200,000.00
2012 2013 2014 2015 2016 2017
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
Sources: ABI Research, Apple, Enders Analysis, Forrester, Gartner, Google, GSMA, Infonetics, Microsoft, Portio Research, Strategy Analytics
CAGR
High Growth
Mobile Commerce 31.20%
Mobile Local Marketing (Messaging) 48.49%
Mobile Local Search 160.97%
Mobile Proximity Payments & Messaging 136.72%
Moderate Growth
Mobile Resource / Fleet Management &
Telematics 25.10%
M2M (Home, Industrial, and Infrastructure) 15.63%
Low Growth
Connected Car 9.48%
Declining
Maps & Navigation -13.77%
People Locators -4.66%
©2014 Pitney Bowes. RESTRICTED. Proprietary & Confidential. Not for distribution outside Pitney Bowes.
Industry Growth Trends

28. LBS Techniques
28
Geocoding and Reverse Geocoding
• Geocoding is a feature of all geospatial applications.
Geocoding converts a street address to a latitude/longitude
(x, y pair of coordinates) position so it can be accurately
placed on a map. In the case of either geocoding or reverse
geocoding, accuracy is critical to the quality of the results.
Routing
• Routing is the technique of calculating the optimal course,
based on specific criteria, between an origin and
destination. Although most people simply want the "best"
route, most LBS software can calculate a variety of "best"
routes, including the shortest route, fastest route, fewest-
turns route, or non-freeway route.

29. LBS Techniques
29
Proximity Searches
• Proximity searches use POI database information to find
businesses or landmarks near a specified location. Users
can search for locations of ATMs, gas stations, restaurants,
hotels, or other establishments.
Neighborhood Search by Proximity
• This functionality would allow the phone user to search for
neighborhood point data by proximity, allowing the user to
know the neighborhood in which his friend is located, and
provide driving directions from the phone's location to a
given neighborhood.

30. LBS Techniques
30
GPS/Check ins
• Typically used within mobile apps for the purpose of social
sharing. Using typically past tips and access details about
brands locations. Brand can use the platform to provide
deals and offers as well as their own tips
Geo-fencing
• Used in conjunction with a mobile app. Geofencing offers
users utility while inside a specific location. This service can
direct users to specific offers within a retail location.

31. Power of Location Analytics
31

32. Location Analytics in Supply Chain

33. The Role of Spatial Data in the Supply Chain
Advance Visualization & Analysis – Map and visualize manufacturing, warehouse locations, clients, supplier locations
and distribution centers, showing product supply or manufacturing facilities and perform spatial analysis to gain insights
for improved supply chain planning
Real Time Tracking & Planning – Track people & assets and make operational decisions in real time to help manage
the supply chain and mitigate risk
Demand & Supply Forecasting – Forecast demand and manage supply of goods or services based on geographic
attributes & characteristics of a location or region
Distribution Network Optimization – Generate the most efficient route (fastest route / shortest route) that the vehicle
should take between the company and it supply chain link. Alternative routes can also be generated and analyzed to
help in rerouting of the supplies in case of problems
Risk Management & Mitigation – Avoid disruption in supply and distribution by planning for contingencies in wake of
natural disasters and calamities
Geographical information systems and advanced mapping tools are increasingly used in the supply chain
to visualize & track people and assets across geography, forecasting demand & supply, optimize
distribution network as well as develop mitigation strategies by mapping potential risks

34. Incorporate GIS & Location Intelligence into
your Supply Chain

35. Mapping solutions can allows decision maker to visualize a complete company profile to include manufacturer, office and
warehouse locations, and employee, client, customers, distributor and supplier locations.
Advanced Visualization & Analysis

36. Multivariate Analysis for Key Attributes

37. Multivariate Analysis for Key Attributes

38. Multivariate Analysis for Key Attributes

39. Location intelligence (Spatial Data Analytics) can help you track vehicles,
inventory, and equipment in real-time with ease allowing you to streamline
deliveries, cut costs, and improve customer satisfaction.
Mapping and Analytical capabilities can let you see your supply chain in a new
light with increased visibility and insight across all levels of your operation.
Real Time Tracking & Planning

40. Demand & Supply Forecasting
Spatial Analytical can help you forecast demand and manage supply of goods or services based on geographic
attributes & characteristics of a location or region.

41. Demand & Supply Forecasting
Identify & Forecast Demand & Map Capacity to Balance Supply

42. Spatial Decision Support System SDSS for distribution network optimization
Location intelligence solutions coupled with Routing capabilities can help
understand strengths and weaknesses of your distribution network.
Spatial Data Analytics enabled with Routing solutions can help
find answer to common supply chain and distribution
network optimization questions like
• What is my drive time from the central facility?
• How long will it take to reach delivery locations?
• Which customer should be in separate service areas?
• How can I track goods through my supply chain?
• What is the best route for the delivery trucks?
• What are the alternative routes in case of problems on
• one route?
Distribution Network Optimization

43. Identify Warehouse Service Areas for Distributers Network

44. Identify Distributers Service Areas for Customers Network

45. Simulate Distribution Network for Optimized Results

46. Calculate Optimized Delivery Routes Across Network

47. Plan for Network Constraints & Calculate Alternate Routes

48. Plan for Network Constraints & Calculate Alternate Routes

49. Add Restrictions to Network – No Turn, One Way, Height, Width, Weight,
Road Speed and Close Roads

50. Calculate Distance Matrix to Match SLAs

51. Benefits of Distribution Network Optimization
Analytical Routing Solutions can help solve complex distribution network problems, improves agility and
responsiveness and enables continuous refinement. A strategic supply chain with the visibility,
capability and fluidity to execute more competitively results in a host of efficiencies.
The Benefits of Distribution Network Optimization:
• Improved distribution network and asset utilization
• Reduced logistics costs
• Increased inventory turns
• Improved customer delivery compliance
• Increased carrier capacity and collaboration
• Improved cost to service
• Reduced cross functional waste
• Increased visibility to out of plan/network activity to promote root cause awareness and corrective action
• Supply chain resiliency - ability to survive, adapt, and grow during turbulent change

52. Risk Management & Mitigation
Spatial solutions coupled with Analytical capabilities can help you avoid disruption in supply and distribution by
planning for contingencies in wake of natural disasters and calamities

53. Enhance every process, interaction and decision with the most
comprehensive suite of spatial capabilities.
“Leverage a set of
comprehensive mapping &
Location Intelligence
capabilities to boost
strategic decision making
& operational intelligence
throughout your
organization.”
“Support critical business
decisions making through
seamless integration of
value-added data sets for
analysis by knowledge
workers and executives.”

54. Acknowledgement
54
The images used other than PB Software are taken from various
internet sources for academic purpose and I acknowledge each
and every author for their contribution.
Video contribution
https://vimeo.com/44351185

55. Thank you