3. Perspectives of CB
Decision Making:
Influenced by giving
priority to women
Experiential Perspective:
Influenced by privacy
Behavioural Perspective:
Influenced by service
quality
Element of Exchange
Service
Satisfaction
5. Perspectives of CB
Decision Making:
Influenced by feeling of
motherhood
Experiential Perspective:
Influenced by taste
Behavioural Perspective:
Consumer will connect
with the company
Element of Exchange
Goods
Feeling
7. Perspectives of CB
Decision Making: Decision
will be influenced by
“welcoming change”.
Experiential Perspective:
Experience will be
influenced by test drive and
brand value.
Behavioural Perspective:
women will feel
overwhelmed and accepted,
hence will buy audi.
Element of Exchange
Goods
Service
Exerience