Redefining Channel Programs, Solving Key Challenges in Current Channel Initiatives Case Studies from 700+ corporate clients including Amazon, Pepsico, Cadbury etc

1. The Best Things In LifeAre Not Things
But The Moments

2. Fact
Major Issues in current scenario
Challenges in Current Channel Initiatives
vendors want to implement incentives
that extend beyond rewarding physical
gifts to partners.
Source: Baptie & Company Channel Focus North
America 2014 survey
Managing approvals
and track payments.
Delays in incentives
of channels
Transparency of
Information from
senior to retailer.
Lack of
visibility into
the channels
Attracting and
retaining the
Channels
Channels no longer want
gifts such as trophies,
and voucher.
74%

3. Some Facts on Channel Initiatives
As per Incentive Research Foundation, channel
sales incentives programs increase revenue by
32%.
%
32
%
15
%
77
%
81
In this competitive world, every rupee invested
to drive channel loyalty will result in a minimum
15% ROI* on your marketing spend as per SLI
study.
81% channels partners agree that the
opportunity to earn rewards and incentives from
manufacturers strengthens their ongoing
relationship with them as per Mike Spellecy
Report.
You can’t expect a disengaged channel partner to build engagement around your brand.
77% of channel partners are more willing to sell
a manufacturer’s products and services if they
offer a reward and incentive program as per
Mike Spellecy Report.

4. Globally, spending on
luxury
Experienceshas increased
SIGNIFICANTLY
Changing Culture of Incentive Programs
Companies delight their channel partners by giving them
tickets of sport events, music festivals or other such
events.
Companies are giving lifestyle experiences rather than
physical gifts like a golfing session.
Brands are striving to create experience around their
product and services to make stakeholders feel special.
Gone are the days when channel partners used to feel
satisfied with bonus, vouchers, trophies and merchandise.
Over the past decade, an abundance of research has
shown that Experiences bring people more happiness than
do possessions. Why?
• Rich and engaging
• Shared
• Strong emotional connect
• High impact value
• Talking point

5. Channel Partners are key driver for
growth, they truly deserve something
special rather than gifting object.
Everyone needs to enjoy a moment away
from life’s stresses and strains and we know
experiences are perfect for that
Imagine the effect of rewarding someone
with the thrill of driving a fast car, the peace
of a relaxing spa day or spectacle of a hot air
balloon.
As per Incentive Research Foundation
study, 41% of incentive takers demand
non cash rewards
People will forget what you said, people will
forget what you did, but people will never
forget how you made them feel.”
- Maya Angelou
“
Gift Experiences?

6. Giftxoxo.com is India's largest online platform for providing experience based rewardsolutions.
It is also a fresh technological approach towards appreciating and motivating an employee or channel
partner. The tool helps to build wonderful memories that employees cherish for their lifetime.
Delight Stakeholders With Incredible
Gifting Solutions
Experiences
Create memories
of the
lifetime
Gift Vouchers
Multiple brands
across
categories
XOXOEngage
A platform for
largescale
R&R programs

7. With the Giftxoxo ExperienceBox,you give the receiverthe power
of choice!IThe Experiencesarepackaged in an elegantly designed
aestheticbox with your
branding and message. It containsmultiple Experience
cardswhich gives the receiverthe power to chooseonefrom
variouscategoriessuch as:
Handcrafted Experiences
… memories for the
lifetime
We ensure that when you do something, it's truly memorable
Giftxoxo Experiences

8. Giftxoxo – Redefining Channel Programs
A technology based platform that enables organizations to organize all aspects of
their appreciation, loyalty and reward policies (monetary and non monetary) under
a single platform
Distributor Retailer Wholesaler Any
Others

9. Plan
 Budget
Allocation
 Access
permissions
 Custom Award
Categories
Incentive
 Adventure Getaways
 Dining
 Brand Vouchers
 Travel Vouchers
 Mobile Recharge
Vouchers
 Food Vouchers
Customize
 Allocation of
points
 Values
 Greetings
 Channel
Records
 Rewards
Analyze
 Reports
 Survey
Analysis
 Engagement
scores
 Hall of Fame
Synergize
 Shared company
values
 Social Platform
 Announcements
Recognize
 Badges
 Awards
 Greetings
 Boost
Giftxoxo: What It Contains

10. What We Will Do?
Digitization
Optimization
Real time
Instant redemption
process
Mobility
Multiple Users
Manage your
channel program in
a digitized way
Cloud based system updated
on real time basis
Give access to multiple users so
that they can track payments,
incentives etc.
Redeem your
experiences in a single
click and get your order
on time
Manage your program anywhere
anytime
Error free with
lesser resources

11. Our Offerings
Powered By The Giftxoxo
Marketplace
Our Catalogue Is Updated In RealTime Opportunity To Create Unlimited
Memories
5000+ Experiences |500+ Vouchers
Most amazing experiences right at
their fingertips
Ability to share memories with their
friends, family and co-workers
Wellness Gourmet Hobbies Travel Adventur
e
Hobbies Destination
Activities
Things To
Do
Arts &
Learning
Curated gift experiences across categories
Vouchers from players such as Flipkart,
Amazon etc
All In
One
Travel Gold
Category
Electronic
s
Others
Giftxoxo is an online marketplace of awesome experiences and gift vouchers. Because the marketplace is updated on a real time
basis, the same change is also reflected on the tool and channels are provided with an incredible variety of incentive options that are
refreshed each time channel partner logs in.

12. How Does it Work?
Realtime trackingof
point usage
Unused points (retirement/exit)
will be returned back to the
pool hence no wastage
01
Tell your requirements, budgets
02
We will provide
you options
03
Allocate Points
With A Click
04
Incentivise your channel partners
With Points
05
Channel Partners Redeems
Points To Select Experiences
and gift vouchers
06
Orders delivered tothe
employees doorstep
07
08

13. 700+ corporate clients
including amazon,
pepsico, cadbury etc
Fast and pan
India delivery
Mobility: Track
from anywhere
Real time
Updation
Biggest
redemption
portfolio
5000+ experiences,
only platform giving
such variety
Dedicated
Customer Support
Best price
offered
700+
Why Us?

14. Give and take is essential for relationship success
Your success is often dictated by how
successful your channel partners are.

15. Client
• Amazon
Objective
• Amazon India wanted to delight their top 10% of sellers
across multiple cities in a unique way since they are the
face of Amazon to the consumer
Program
• Giftxoxo shared multiple Experiences in two Price ranges
Rs. 5000 for various locations in Metro cities.
Results
The receivers were very happy to receive something as
innovative as Experiences.
Case Study 1: Delighting Sellers

16. Client
• CADBURY
Objective
• Immediate redemption and choice of date for the
experience or gifts offered to wholesalers
Program
• XOXO voucher that allowed redemption any day for
choice of experience Program of quarter to quarter
moved to month on month. Support both Call, SMS and
Miss Call
Results
85% redemption and same was replicated in 2 markets
Case 2. Wholesalers Incentive Program

17. Client
• TITAN Industries
Objective
• To delight loyal customers on mother’s day with experience
gifts
Program
• Offered Choice Format experience cards PAN India
• Worked with Agency in the facebook campaign designing and
roll out
• Redemption end to end handling done by us
CUSTOMER FEEDBACK
“Great experience. Received the voucher within 3 days. For the first
time I have received such a unique gift.”- Moutusi,
Tata Consultancy Services.
Case Study 3: Consumer Promotions

18. Client
• Pepsico India
Objective
• To incentivize sales team for achievement of sales target for
IPL Season with exclusive experience gifts
Program
• Offered XOXO exclusive getaways experience boxes for the
team
Customer Feedback
“We are delighted with the Giftxoxo offerings”- Gokul Kandhi.
Case 4. Sales Team Incentive Program

19. Client
• Godrej Properties
Objective
• Engaging premium customers and offering exclusive
privileges
Program
• Designed a personalized card program that offers special
privileges for members of Godrej Ambassador club
• Giving loyalty incentives to the premium customers.
RESULTS
Program has been planned to roll out in Mumbai as well
Customers are delighted with the kind of experience they had
Case 5. Customer Loyalty Program

20. Client Testimonials
Media Coverage
We gifted an Experience box as a
marriage gift to our colleague and he
loved it!Great delivery time and
performance, will definitely come back
to giftxoxo for more gifting needs
Amit Agarwal, American Express
Had the perfect Sunday with my super
cool spa and dinner Experience at the
Alila. Thanks so much, Manoj and
giftxoxo.com. You guys rock!
Payal Banerjee,Flipkart
A dream come true, would like to try
again. The entire Experience was just
beautiful. Lookforward to adventure
flying!
Rahul Mathur, ITC Foods
We used giftxoxo for our trade
promotions, our associates are
delighted!
Gokul Kandhi,Pepsico
Our Credentials
700+ and Growing…
Our Clients

21. Sumit Khandelwal
Co-founder
MBA, TAPMI,
Hexaware, Wipro Consumer Care,
Metro Cash and Carry
Kushal Agrawal
Co-founder
MBA Welingkar
Bidco Oils, Kenya Mongol
Rallier, The Adventurists
Abhishek Kumar
Co-founder
BTECH, IIT B
Evening flavors, Nettpositive,
Synopsis
Manoj Agarwal
Co-founder
MBA, IIM K
Yahoo, Manipal Education.
Flipkart
Our Team & Capabilities
150
Employees
5000+
Experiences
Offering in
20+ cities 6 Offices
500+ Brand
Vouchers

22. Let’s Grow Together!
KushalAgarwal
+91 96866 99211
Sumit Khandelwal
Head Office: No-55, 1st Floor, 3rd Cross, Kaveri Layout, Main
Road, Bangalore – 5600291 | Phone: +91 - 080 4091 5311 |
Email: business@giftxoxo.com
kushal@giftxoxo.com
+91 99720 97097
sumit@giftxoxo.com