Seventeen India Magazine rebranding

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The document discusses strategies for rebranding and relaunching the Seventeen India magazine online. It proposes a three phase online strategy focusing on exploding engagement, then engaging the audience, and finally enlightening readers. The strategy includes blogging, online contests and shopping, utilizing social media platforms, and showcasing reader talent online to drive traffic and participation.

Lifestyle News & Politik

Apricot Publication Rebranding & Relaunch in India Shruti Marathe (033) Nisha Arora (072)

Magazine industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The ‘Teenzine’ Sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Cosmopolitan- Fun, Fearless, Females

Cont. ,[object Object],[object Object],[object Object]

Teen Vogue ,[object Object],[object Object],[object Object]

Seventeen Magazine ,[object Object],[object Object]

Seventeen India Magazine ,[object Object],[object Object],[object Object]

Rebranding Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The 3 Phase E- Strategy Explode! Pop Ups on networking sites Event to unveil the mag with online contests for invites Engage! Personalised blogs Readers get to review free products Contests, polls Discussions and debates Readers get featured in the mag Enlighten! Aim: To help the teens develop their own POINT OF VIEW Active participation online and offline

Online Strategy ,[object Object],[object Object]

Blog- SeventeenIndia.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Example (1) ,[object Object],Pictures of rooms uploaded Polling for the best room Winner gets a hamper!

[object Object],[object Object],Example (2) Readers receive freebies Readers use products Readers review products

Twitter, Facebook, Digg ,[object Object],[object Object],[object Object],[object Object],[object Object]

Seventeen Online Bazaar ,[object Object],[object Object]

Online Shopping Simplified! (template) Shops! By Alankrita Sahani Buy Now (Rs 280) Buy Now Buy Now (Rs 310) Buy Now (Rs 150) Buy Now (Rs 370) Buy Now (Rs 430) Buy Now (Rs 200)

Seventeen Seconds! ,[object Object],[object Object],[object Object],TalenTeen!

The Seventeen Mega-Bash! ,[object Object],[object Object]

In Addition… ,[object Object],[object Object]

Not too many ads were count but here are the covers

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