AS media studies - foundation portfolio

1. AS MEDIA
FOUNDATION PORTFOLIO
MAGAZINE PRODUCTION FOLDER
NINA DE LIMA
Edited on 11 February 2023

2. RESEARCH INTO
EXISTING MAGAZINE
INSTITUTIONS
Introduction

3. INTRODUCTION
In my media studies Foundation Portfolio preproduction task I’ll
be researching existing magazine products that are published
by companies and that are similar to the one I intend to make
and design.
Throughout this task I will investigate companies that produce
fashion magazines, the demographics they cater for, other
media owned by the company, examples of cross media
convergence and subsidiary companies. With this I will achieve
an understanding of how corporations who publish fashion
magazines function.
By taking notes of their publication styles and marketing
techniques, I will be able to create a successful fashion
magazine which are in line with the publications that existing
companies are publishing.

4. RESEARCH INTO CHOSEN
FASHION MAGAZINE
An insight into Vogue

5. Vogue
• Founded in New York: December 17, 1892; 128
years old.
• The first issue of Vogue saw the light in 1892 in
America. The magazine's volume became thicker
and its main focus was turned on women.
• Intended for young women from 20-40 years who
are interested in the latest fashion trends.
• The magazine is published by an American mass
media company called Advance Publications.
• Beverly Johnson was the first face on a Vogue
magazine cover
• 167.5 million followers on their socials
• They sell about 73.4 thousand copies a year, about
22.7 million monthly Vogue readers
• 26 international editions

6. ADVANCE PUBLICATIONS
MAGAZINES
Magazine companies owned by Advance publications

7. ADVANCE
PUBLICATIONS
DEMOGRAPHICS
Demographics about Advance Publications magazines and
distribution

8. ADVANCE PUBLICATIONS
DEMOGRAPHICS
Advance Publications - “Vogue” demographics:
Circulation Demographics
• Paid/Verified Subscriptions: 1,002,961 (2015)
• Single Copy: 226,919
• Total Average Circulation: 1,229,880

9. ADVANCE PUBLICATIONS
NEWSPAPERS
Advance Publications products consist of
newspapers, such as:

10. OTHER MEDIA OWNED BY
ADVANCE PUBLICATIONS
Newspapers Owned by Advance Publications

11. RESEARCH INTO CROSS
MEDIA CONVERGENCE
Advance Publications Cable TV and Digital
companies

12. ADVANCE PUBLICATIONS
CROSS MEDIA CONVERGENCE
Cable TV companies are:
• Bright House Networks
• Central Florida News
• Sports Network
• Discovery Communications
• Bay News 9
Advance digitals consist of:
• BestLocalAutos.com
• BestLocalJobs.com
• MardiGras.com
• PennLive.com
• gulflive.com

13. RESEARCH INTO ADVANCE
PUBLICATIONS SUBSIDIARIES
Companies owned by Advance Publications

14. ADVANCE PUBLICATIONS
SUBSIDIARIES
• Advance Corporation owns many Subsidiaries, some of
them being;
• Religion News Service
• POP
• Advance net
• Condé Nast
• Advance Publications Magazines / Advance Magazine
Publishers

15. SUMMARY
Throughout this presentation I have compiled some
general information and research about my magazine of
choice - Vogue. I found out about the company’s history,
development, their target audience and strategy.
I also focused on Vogue’s publishing owner, Advance
Publications, their demographics, subsidiaries, cross
media convergence, for instance.
I have learnt that Advance Publications owns many other
well-known magazines, newspapers and other publishing
companies.
Edited on 11 February 2023