How to utilize calculated properties in your HubSpot setups
SEO from Nimble Media
1. Search engine optimization from nimble media
SEO From Nimble
Media
Drive Targetted & website traffic
Educate and Entertain Your Target Market
Develop brand leadership
Kickstart Business growth
2. + Who We Are
Nimble Media is an Digital Marketing Services Agency based in Toronto, Canada. We
are at the leading edge of the digital content industry, providing engaging, entertaining
and educational content for your digital consumer and online community. Content about
your business, its products and services, structured towards achieving your digital
marketing objectives. We create content that gets people talking with shares, tweets,
likes and recommendations. It’s the kind of content that builds brands, customer loyalty
and drives sales.
+ What We Do
We utilize our suite of research tools and market intelligence to plan and develop a
comprehensive digital strategy that’s right for your business and unique brand. Our
strategies establish and maintain your online profile, drive qualified traffic to your
business, and engage your customers (both new and loyal), all while maximizing your
publicity, exposure and search engine rankings. We’re digital media experts, content
authorities and search engine optimizers, and we’re for hire. With a staff of marketing
professionals, web designers, content strategists and over 40 writers and content
creators as capable as they are diverse, we have the talent, the team and the means to
deliver an effective digital content strategy that’s right for your business. And we offer this
in a flexible, customizable and adjustable solution.
Work with Passionate Professionals
Who are Results Oriented and Data Driven
focused on delivering
Dependable and Affordable SEO services
Search engine optimization from nimble media
3. + Market analysis and Website optimization
SEO is both an art and a science. The art of SEO is what separates the good from the
great. Getting influencers engaged in your content. Spreading the word on social media
and in the forums. All of the awesome and super important tenets of good digital
marketing matter to SEO. On the technical side: it’s incredibly important that we make
sure at the onset of each campaign that we do a number of things. We need to sit down
for a consultation to discuss the campaign’s objectives and set out a good list of
preliminary keywords to rank. We need to take a look under the hood of your website to
determine where we sit and what needs to be done to your website to fine tune it for
proper search rankings. We charge a $350 website setup fee because this takes serious
time. This is step one in a great search engine optimization campaign. We check for over
150 items at the onset of a campaign, highlights are featured in this chart.
Search engine optimization from nimble media
Setup -- Onsite
Optimization
Market Analysis
Consultation to Define Goals
Extensive Keyword Research
Site Architecture Cleanup
Technical Error Cleanup
HTML Code Cleanup &
Optimization
Title and Meta Tag Optimization
Google & Bing Analytics
Google Webmaster Tools
H tags Optimization
Website Content Writing and
Optimization
Canonicalization/301 Redirect
Image & Hyperlink Optimization
Robots.txt Creation/Analysis
Sitemap Creation
Internal Link Structuring and
Optimization
Google Authorship Markup
In tandem with getting under the hood and cleaning
up your website, we set out to understand who you
are and what you do best. This way, we can custom
tailor our digital marketing strategy to best fit the
brand. What is your unique value proposition? How
can we position your brand appropriately? Are there
special influencers that we can feature in our blog?
Do we currently own any off-site channels (i.e. rate
MD, yelp, etc.)? Do we currently do any SEO work?
What about Social Media?
From here we develop out our editorial strategy and
calendar. Working closely with our clients to
developing the right messaging, the right tone, and
the right editorial path to reach the most people within
our target market. Across our blog and social media
channels. Why do we do this? Well – it’s an important
part of SEO, but it’s also a front-facing part of your
business. If you let an ESL write your blog, it’s going
to look like garbage. We take pride in not only
generating quality search rankings for our clients, but
also in making you look good.
4. + Link bait blogging
Traffic generation. Converting traffic into sales. Long-term results. Establishing your
business as the thought-leader in your industry. These are all reasons why we take
blogging very seriously at Nimble Media. After all, everything you publish helps define
who you are. Effective blogging takes more effort than simply throwing together a few
posts about your latest products or services. You need posts that are impact-driven,
highly relevant and informational. Think shareable content. This can range from the latest
news in your industry (and how it relates to you and your customers) to evergreen
content like “how-to” and “tips” posts, to case studies that show how your service saved
your customers time and money. The trick is to write the type of valuable content that’s
keyword-rich and Google friendly, thereby increasing traffic to your site. More traffic
means more sales. And compelling posts help establish you as the leader in your
industry. Through all this, you’ll not only see an uptick in unique visitors to your site, but
many of those potential customers will keep coming back to your site, day after day.
Simply put, a business that does not have an active, insightful blog will get passed by
competitors that do. As part of our digital marketing package, you’ll be assigned to one of
our talented social media technicians (SMTs). Working in concert with you, we’ll carefully
craft an editorial style guide that utilizes keywords and topics relevant to your industry.
The blog posts will be packed with high-value information that’s both useful and
engaging. And your SMT will keep his or her pulse on the news and trends in your
particular industry. This includes setting up Google alerts and monitoring various Twitter
feeds of competitor sites and relative news outlets.Search engine optimization from nimble media
Companies with an active blog report 67% more leads
Blogs give websites 434% more indexed pages and 97% more
indexed links
Companies that blog Regularly earn five times more traffic
68% of consumers spend time reading content from a brand they
are interested in
5. + social media marketing
Nimble Media understands the value of social media content as it pertains to the
development and maintenance of your brand’s digital presence. More importantly, we
understand how to properly structure social media content in the grander scheme of a
digital marketing strategy. Increasingly, social media cues define search rankings.
There’s a natural play for search engines when it comes to social media. The more
people that engage with you on social media, the more times your links are shared, the
more relevant and authoritative your website must be within a certain context.
Our talented group of social media technicians will make sure your voice is heard loud
and clear in all social media spheres. Not only will they update your social media feeds
across your desired platforms, but they’ll keep their pulse on the latest trends. They’ll
reach out to other thought-leaders in your industry. And, most importantly, they’ll engage
your social community. This presents your company as modern, competent and reliable.
It drives traffic to your website. It helps increase sales. It builds a loyal customer base
that will keep coming back. And it helps to build out your search rankings. Nimble
Media's social media strategy includes daily curated content within a specific industry,
featuring information and content your company wants to present through the most
popular social media platforms.
Search engine optimization from nimble media
72% of internet users are on social media. Typically for 37 minutes
each day
8 in 10 small businesses are using social media to attract new
customers
7 in 10 are more likely to make a purchase based on a social media
referral
75% of americans use social media to guide their purchase
decisions
6. + Link building
There are 3 central pillars of SEO. High quality on-site content. An optimized and fine-
tuned website. And your inbound link profile. Making sure that we own a serious profile of
inbound links from the right sources at the right time is the name of the game for owning
high quality local search rankings. We go about this in 3 distinct ways. The first is
through genuinely high value link-bait blog content. The second is through a killer social
media campaign that pulls on the right linking levers. The third is through the following
four common best practices.
+ Social bookmarking
A social bookmarking service is a centralized online service which enables users to add,
annotate, edit, and share bookmarks of web documents. Places like Delicious, DIGG,
StumbleUpon are high value places where we can contribute and earn social link juice to our
websites. We build 5 to 20 high quality social bookmarks each month for your website.
+ Web 2.0 links
Arguably the most important current backlinks, web 2.0 properties are places like wordpress,
blogger, tumblr, etc. that allow you to build out a solid profile of high domain authority high-
PR links.
+ directory and business listing submissions
We make sure to not only post and contribute to relevant local business directories and
business listings, but also post to directories that Google cares about and tracks. Places that
have solid domain authority that we can borrow for our SEO campaign.
+ map submission and optimization
Finally. What’s good local SEO if you aren’t found on various local maps? From Google, to
Bing, Yelp, and everything in between. We’ll make sure that your business is found on every
and all maps where a potential patient might be looking for you!
Search engine optimization from nimble media
7. + Monthly reporting
Nimble Media’s Digital Marketing Packages are self-serve. We have developed a set of
research and analysis that we push into monthly client reports for all subscription-based
accounts. We track key metrics across all of our digital marketing activities and present
our findings in our monthly reports. The findings, insights, and analysis helps us to fine
tune and recalibrate our strategy on an ongoing basis. Our monthly reports allow you to
see real results from your digital marketing package, ranging from the keywords that
were targeted, to the most successful blog posts to the days that had the highest amount
of traffic and what tweets/posts gained the most traction. The bottom line? Nimble
Media’s Monthly Report shows what worked and what didn’t. We gather trending data
that is useful, high value, and exploitable. We use a variety of top-tier analytics, tracking,
and social media measurement tools to fine-tune our processes for your account. While
these tools are readily available, our experience in digital marketing allows us to
generate quality insights that are impactful and can resonate through our client’s
industries.
Search engine optimization from nimble media
8. + Plans and Packages
Payment must be made upfront each month. Pre-payment of 6-months earns you an 8%
discount overall. Pre-payment of 12-months earns you a 12% discount overall. Contract
work is subject to 30 day written cancellation notice.
Discipline
Pric
e
Details
Blogging $280 2 Weekly Articles
Social Media
Management
$480
3-4 Posts a Day Across 4
Networks
Influencer
Outreach
$480
Daily Engagement and Reach
Out
Forum Marketing $240
1-2 Posts a Day Across 2
Forums
Web 2.0s $480
1 Post Daily Across 7 Web
2.0s
PBN $500
1 New Private Blog Setup
Each Month
Submissions $480
1 Post Daily Across 8
Submission Disciplines
Total
$2,9
40
Discounted Down to $2400
All-In
Search engine optimization from nimble media
9. + The team
+ Satisfied Partners
Jacob Rigdon
Executive Editor
Keith Baird
Director of social
David Tile
Founder and CEO
Patrick Smith
Director of Search
+ Thanks for your
consideration!
David Tile
Founder and CEO, Nimble Media
david@nimblemedia.ca
Skype: david_tile
Twitter: @davidtile
Search engine optimization from nimble media