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!"#$%‫+*! ا) ا%$#(' ا‬




                          Social Media    A Systematic Methodology
                          as a Credible   for Estimating the
                                Source    Credibility of Twitter
                              of News?    Streams



Tuesday, November 1, 11
!"#$%‫+*! ا) ا%$#(' ا‬




                          Social Media    The Traditional Media has
                          as a Credible   obviously decided to
                                Source    classify SM as a primary
                              of News?    source of News



Tuesday, November 1, 11
Tuesday, November 1, 11
We choose
                                       Twitter
                                     because:
                                       * fastest
                                    * most viral
                                  * strong APIs
                          * extremely popular
                             * rising numbers

Tuesday, November 1, 11
Tuesday, November 1, 11
Tuesday, November 1, 11
Can we verify
       the credibility
           of a post?


Tuesday, November 1, 11
Can we verify Yes
       the credibility &
           of a post? NO


Tuesday, November 1, 11
Can we verify Yes   journalistic verification methods
       the credibility &
           of a post? NO


Tuesday, November 1, 11
Can we verify Yes journalistic verification methods
       the credibility &
           of a post? NO “cannot be verified independently”




Tuesday, November 1, 11
Nevertheless ...
                       The Media tries to
                    verify the credibility
                      of posted stories?



Tuesday, November 1, 11
➡ great deal of experience
                                   The    ➡ the sheer volume of tweets
                           Verification      is time consuming
                               Process    ➡ hard to quickly identify a
                          is Difficult &     scoop
                             very time    ➡ technical limitations
                                          ➡ inefficient twitter search
                           consuming      ➡ inefficient refresh rate

Tuesday, November 1, 11
Tuesday, November 1, 11
What we     100s - 1000s of tweets
                                          being filtered automatically
                          want to offer   from noise through a
                            the media     preselection process



Tuesday, November 1, 11
Tuesday, November 1, 11
What is the   1. Understanding how
                            Automated       people evaluate tweets
                                            individually
                          Preselection   2. Adding metrics to the
                              Process       evaluation
                            Based on?    3. Applying probability
                                            algorithms

Tuesday, November 1, 11
1. Understanding how people evaluate tweets individually


                                                 as individuals we want to:

                   Why Do People                 ➡ to post only true stories
                        Evaluate                 ➡ to retain or grow our
                                                   follower-ship
                     Users in the                ➡ remain popular
                     First Place?                ➡ be seen as an authority


Tuesday, November 1, 11
1. Understanding how people evaluate tweets individually


                                                 we analyze the ...
                          How do we as           ➡ user
                            individuals          ➡ community
                                                 ➡ interaction
                              evaluate           ➡ attitude / typical behavior
                               tweets?           ➡ set of morals
                                                 ➡ topics
                                                 ➡ influence

Tuesday, November 1, 11
1. Understanding how people evaluate tweets individually




                             What is the
                               result of          We want to identify if a user
                          evaluating an           is qualified to make the
                                                  statement just posted.
                            individual?


Tuesday, November 1, 11
Tuesday, November 1, 11
1. Understanding how people evaluate tweets individually




                                                  The more influential a user
                          Our Thesis              the higher the probability
                          (part one):             that news posted by this
                                                  user is credible



Tuesday, November 1, 11
2. Adding metrics to the evaluation


                          Evaluation       ➡ Klout
                                             The community around the
                            metrics          user and the interaction with
                                             this community: number of
                                             followers, their influence,
                           pro users         mentions, retweets ...
                        also check         ➡ Peerindex
                   social influence          The topics the user usually
                                            tweets, the topics of the
                           services         community around the users,
                                            the topics of conversations
Tuesday, November 1, 11
2. Adding metrics to the evaluation




                                           ➡ They have limitations
                          Are these        ➡ They have flaws
                           services          ... but
                          reliable?        ➡ They supply an excellent
                                             probability value / index


Tuesday, November 1, 11
2. Adding metrics to the evaluation




Tuesday, November 1, 11
2. Adding metrics to the evaluation




                           Can We
                          Measure



Tuesday, November 1, 11
2. Adding metrics to the evaluation




                              Can We
                             Measure
                          Credibility?


Tuesday, November 1, 11
2. Adding metrics to the evaluation




                              Can We
                                           ➡ Credibility itself: NO
                             Measure       ➡ Probability: YES
                          Credibility?


Tuesday, November 1, 11
3. Applying probability algorithms


                                                ➡ take their twitter seriously
                                                ➡ feel responsible about
                                                  posting and reposting true
                                Tweet             stories
                          Propagation           ➡ act as an evaluation point
                               There is clear     in the propagation of a
                             indication that      story
                           influential users:    ➡ increase the probability
                                                  of a story being true by an
                                                  measurable increment
Tuesday, November 1, 11
3. Applying probability algorithms




                                          The more influential the user
                          Our Thesis      the higher the probability
                          (part two):     that news posted by this
                                          user is credible



Tuesday, November 1, 11
3. Applying probability algorithms


            Tweet Propagation



                          ✜               ✜✜       ✜✜✜
                              This schematic is ridiculously over simplified.
                              The true probability increase will be based on
                                             probability theory algorithms
Tuesday, November 1, 11
twitter stream




               Our Proposed
        System Will Offer an
         Alternative View of
          the Twitter Stream



Tuesday, November 1, 11
probability value on top of the twitter stream
                                  ✜
                                 ✜✜



               Our Proposed
        System Will Offer an
         Alternative View of     ✜✜
          the Twitter Stream


                               ✜✜✜✜

Tuesday, November 1, 11
probability value on top of the twitter stream
                               ✜
                              ✜✜
                              ✜✜
                            ✜✜✜✜
                               ✜
                             ✜✜✜
                              ✜✜
            Our proposed    ✜✜✜✜
                               ✜
        System Will Offer    ✜✜✜
                              ✜✜
              a Novelty!      ✜✜
                               ✜
    The Credibility INDEX     ✜✜
                              ✜✜
                               ✜
                             ✜✜✜
                              ✜✜
                            ✜✜✜✜
                               ✜
Tuesday, November 1, 11
probability value on top of the twitter stream
                                      ✜
                                     ✜✜
                                     ✜✜
                                   ✜✜✜✜
                                      ✜
                                    ✜✜✜
                                     ✜✜
                  The Media Now    ✜✜✜✜
          Have Dozens Instead of      ✜
                                    ✜✜✜
                  100s-1000s to      ✜✜
                      Attempt to     ✜✜
                                      ✜
           Verify Independently      ✜✜
                                     ✜✜
                                      ✜
                                    ✜✜✜
                                     ✜✜
                                   ✜✜✜✜
                                      ✜
Tuesday, November 1, 11
Thank You
Tuesday, November 1, 11

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Twitter news-credibility

  • 1. !"#$%‫+*! ا) ا%$#(' ا‬ Social Media A Systematic Methodology as a Credible for Estimating the Source Credibility of Twitter of News? Streams Tuesday, November 1, 11
  • 2. !"#$%‫+*! ا) ا%$#(' ا‬ Social Media The Traditional Media has as a Credible obviously decided to Source classify SM as a primary of News? source of News Tuesday, November 1, 11
  • 4. We choose Twitter because: * fastest * most viral * strong APIs * extremely popular * rising numbers Tuesday, November 1, 11
  • 7. Can we verify the credibility of a post? Tuesday, November 1, 11
  • 8. Can we verify Yes the credibility & of a post? NO Tuesday, November 1, 11
  • 9. Can we verify Yes journalistic verification methods the credibility & of a post? NO Tuesday, November 1, 11
  • 10. Can we verify Yes journalistic verification methods the credibility & of a post? NO “cannot be verified independently” Tuesday, November 1, 11
  • 11. Nevertheless ... The Media tries to verify the credibility of posted stories? Tuesday, November 1, 11
  • 12. ➡ great deal of experience The ➡ the sheer volume of tweets Verification is time consuming Process ➡ hard to quickly identify a is Difficult & scoop very time ➡ technical limitations ➡ inefficient twitter search consuming ➡ inefficient refresh rate Tuesday, November 1, 11
  • 14. What we 100s - 1000s of tweets being filtered automatically want to offer from noise through a the media preselection process Tuesday, November 1, 11
  • 16. What is the 1. Understanding how Automated people evaluate tweets individually Preselection 2. Adding metrics to the Process evaluation Based on? 3. Applying probability algorithms Tuesday, November 1, 11
  • 17. 1. Understanding how people evaluate tweets individually as individuals we want to: Why Do People ➡ to post only true stories Evaluate ➡ to retain or grow our follower-ship Users in the ➡ remain popular First Place? ➡ be seen as an authority Tuesday, November 1, 11
  • 18. 1. Understanding how people evaluate tweets individually we analyze the ... How do we as ➡ user individuals ➡ community ➡ interaction evaluate ➡ attitude / typical behavior tweets? ➡ set of morals ➡ topics ➡ influence Tuesday, November 1, 11
  • 19. 1. Understanding how people evaluate tweets individually What is the result of We want to identify if a user evaluating an is qualified to make the statement just posted. individual? Tuesday, November 1, 11
  • 21. 1. Understanding how people evaluate tweets individually The more influential a user Our Thesis the higher the probability (part one): that news posted by this user is credible Tuesday, November 1, 11
  • 22. 2. Adding metrics to the evaluation Evaluation ➡ Klout The community around the metrics user and the interaction with this community: number of followers, their influence, pro users mentions, retweets ... also check ➡ Peerindex social influence The topics the user usually tweets, the topics of the services community around the users, the topics of conversations Tuesday, November 1, 11
  • 23. 2. Adding metrics to the evaluation ➡ They have limitations Are these ➡ They have flaws services ... but reliable? ➡ They supply an excellent probability value / index Tuesday, November 1, 11
  • 24. 2. Adding metrics to the evaluation Tuesday, November 1, 11
  • 25. 2. Adding metrics to the evaluation Can We Measure Tuesday, November 1, 11
  • 26. 2. Adding metrics to the evaluation Can We Measure Credibility? Tuesday, November 1, 11
  • 27. 2. Adding metrics to the evaluation Can We ➡ Credibility itself: NO Measure ➡ Probability: YES Credibility? Tuesday, November 1, 11
  • 28. 3. Applying probability algorithms ➡ take their twitter seriously ➡ feel responsible about posting and reposting true Tweet stories Propagation ➡ act as an evaluation point There is clear in the propagation of a indication that story influential users: ➡ increase the probability of a story being true by an measurable increment Tuesday, November 1, 11
  • 29. 3. Applying probability algorithms The more influential the user Our Thesis the higher the probability (part two): that news posted by this user is credible Tuesday, November 1, 11
  • 30. 3. Applying probability algorithms Tweet Propagation ✜ ✜✜ ✜✜✜ This schematic is ridiculously over simplified. The true probability increase will be based on probability theory algorithms Tuesday, November 1, 11
  • 31. twitter stream Our Proposed System Will Offer an Alternative View of the Twitter Stream Tuesday, November 1, 11
  • 32. probability value on top of the twitter stream ✜ ✜✜ Our Proposed System Will Offer an Alternative View of ✜✜ the Twitter Stream ✜✜✜✜ Tuesday, November 1, 11
  • 33. probability value on top of the twitter stream ✜ ✜✜ ✜✜ ✜✜✜✜ ✜ ✜✜✜ ✜✜ Our proposed ✜✜✜✜ ✜ System Will Offer ✜✜✜ ✜✜ a Novelty! ✜✜ ✜ The Credibility INDEX ✜✜ ✜✜ ✜ ✜✜✜ ✜✜ ✜✜✜✜ ✜ Tuesday, November 1, 11
  • 34. probability value on top of the twitter stream ✜ ✜✜ ✜✜ ✜✜✜✜ ✜ ✜✜✜ ✜✜ The Media Now ✜✜✜✜ Have Dozens Instead of ✜ ✜✜✜ 100s-1000s to ✜✜ Attempt to ✜✜ ✜ Verify Independently ✜✜ ✜✜ ✜ ✜✜✜ ✜✜ ✜✜✜✜ ✜ Tuesday, November 1, 11