Mass Communication & Media Studies

1. Nikunj Bhatti
Roll no:17
Paper no:15 “Mass Communication & Media Studies”
PG Enrollment No: 14101005
MA Sem: 4
Email id: nikunjbhatti332@gmail.com
Department of English
Maharaja Krishnakumarsinhji Bhavnagar University
Bhavnagar, Gujarat, India.
Benefits or Importance of Advertisements

2. “Advertising is the process of
calling the attention of the
public to a product or service
by a business. (Johnson)
Advertisement

3. AdvertisingBroadcast
Outdoor
Covert
Public
Service
Print
Types of
Advertising

4. 45.90%
6.90%2.80%
20.10%
17.70%
6.70%
Television
Internet
Outdoor
Magazines
Newspapers
Radio
Advertisings in different mediums
(Paxson)

5. Benefits of Advertisements
Informs about different opportunities
Highly informative
Provide a good products
Save time
For communication

6. Target oriented
Creativity & innovation
For the marketing
Consumer awareness For selling
For the customer
For the society
Importance of Advertisement

7. “Importance of Advertising to Customers
Advertising not only benefits the producers
and traders but benefits the customer as well.
Advertising provides awareness of the
existence of the product to the customer”

8. Important for the Customers
 Advertisements plays very vital role in
life of customers
 Customers buy the product only after
they are made aware of the products
 Advertising helps customer to find the
best products for themselves

9. Advertising also performs in marketing.
 Advertising’s role through various media, to inform
the public about products and services.
 Advertising helps increasing sales.
 Example: Beauty Products
Home Appliances
Automobile
Important for Marketing

10.  To inform people
 Increases knowledge
 Aware about what is good or bad
 Deals with the social issues which are
happening in our surrounding
For Example: Girl child Killing,
Child Labor,
Liquor consumption,
Women exploitation,
Women empowerment
smoking, etc..
Important for the society

11. Support to press
Revenue to the publishers and magazines.
 To increase the circulation of their
publication by selling them at lower rates
 Tublications at cheaper rates.
Revenue for TV network.
Example, ZEE TV,Sony, Doordarshan

12. Important for Education
To know about new Products in
market
Education fields
Entertainment
Their needs

13. Works Cited
Johnson, Matthew. "The importance of Advertising
." 2013.
Paxson, Peyton. Mass Comunications and Media
Studies. Continuum, 2010.