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Bestsellers
Become a professional digital marketer by doing this
comprehensive Digital Marketing Course o몭ered by A2N Academy.
Our Google-certi몭ed trainers recruited by the academy are industry
experts who will train you right from the basics of the digital
marketing course. We will steadily train you about the intricacies of
digital marketing and assist you to get placed in reputed IT 몭rms
across the globe.
Digital Marketing Course
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Course Duration
3 months
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100% placement support
Internship
3 Months IT Internship
Details of Digital Marketing Course
Our Digital Marketing course  online  is crafted according to the
trending industry norms to aid the students to analyze and develop the
skills and work processes required to be a professional Digital Marketing
expert. We coach our students by learning by doing approach and assist
them to build campaigns, track emerging trends to diversify the business
growth with data analytics, online marketing tools, digital branding,
reputation management, and more to build your career in digital
marketing.
Course Curriculum
Our digital marketing course online is an intricately designed
program, taught by industry experts with enriched industry
knowledge through a learning by doing approach. The students are
trained with a practical approach to implement the theoretical
knowledge and gain hands-on experience. We train our students
with real-time projects and engage in problem-solving and analytical
thinking to enhance their skills. We provide our students with a
detailed understanding of the market, help them gain corporate
exposure, and widen their professional network. We teach you the
key concepts and practical skills right from scratch to build a career
in marketing in the digital age. This ensures that our students get
placed in reputed companies with optimum pay.
Prerequisites you need for a Digital Marketing
course online:
There is no speci몭c quali몭cation required for enrolling in the online
digital marketing course. This well-rounded course will help you
deepen your knowledge of digital marketing and mold you to secure
a job in a reputable 몭rm and exponentially enhance your chances to
be a professional digital marketer.
Additional bene몭ts from Digital Marketing
course online:
Our Digital Marketing course online will help you build your
knowledge on search engine optimization, social media marketing,
pay per click, content marketing, conversion optimization, a몭liate
marketing, data analytics, and email marketing. Become industry-
ready with our intricately designed curriculum, real-world projects,
and various vital tools. This Digital Marketing course will
exponentially develop your digital marketing skills and secure a job
with decent pay.
Our online digital marketing course will bene몭t you in diverse ways:
We train you on concepts of Search engine optimization, social
media marketing, search engine marketing, Adwords, data
analytics, email marketing, and content marketing.
For optimum pay, students can work as Digital Marketing
Executive, Digital Marketing Analyst, Digital Marketing
Freelancer, A몭liate marketing Manager, Campaign Specialist,
Web Analyst, SEO Specialist, Social Media Specialist, Google
Ads Specialist, Email Marketing Specialist, Online Reputation
Specialist, Content Marketing Executive and more with this
online digital marketing course.
Enrich your understanding of industry working with our
specially designed digital marketing course online.
We o몭er corporate-level exposure and job-oriented training
which is signi몭cantly useful for your career in the IT industry.
We also assist you to enhance your interpersonal skills which
will help you to interact with clients to discuss and understand
their digital marketing requirements.
The real-world projects and internship opportunities by
implementing best industry practices.
Our digital marketing course online will provide you a richer
understanding of the digital marketing landscape and digitally
diversify the growth of the business.
Through our digital marketing course, we provide you with a
detailed understanding of key concepts and practices of digital
marketing. We will provide you with exposure to a plethora of digital
marketing tools and techniques to make you industry-ready. We will
engage you in various situations to develop your analytical thinking,
problem-solving, and communication skills.
The jobs associated with digital marketing are highly
diversi몭ed, we will assist you in analyzing the best 몭t pro몭le for
you and secure a job.
There is an upsurge in the market currently for digital
marketing experts, this digital marketing course will help you
gain the required practical knowledge to secure a job.
We help our students to develop and amplify their professional
networks during the online digital marketing course.
Our rigorous training through Mock interviews assesses and
inculcates con몭dence in our students.
Post course completion, the academy guides you to secure
internships to enrich your industry experience.
Enroll in the course today and boost your skills in digital marketing
through expert professionals.
Opportunities after the digital marketing
course with salary range and job roles
Our Digital marketing course online is developed to provide you rich
knowledge in each domain of digital marketing. Learn to build
online campaigns and become a digital brand manager by choosing
the correct digital platform and amplify business growth. This digital
marketing course will navigate you in the right direction and help
you secure your job as a digital marketer.
Some common job roles for digital marketers are:
Digital Marketing Executive
Digital Marketing Analyst
Digital Marketing Freelancer
A몭liate marketing Manager
Campaign Specialist
Web Analyst
SEO Specialist
Social Media Specialist
Google Ads Specialist
Email Marketing Specialist
Online Reputation Specialist
Content Marketing Executive
Digital Marketing is one of the upsurging 몭elds in today’s industry
and is implemented across industries and sectors globally.
Companies all over the world are looking for digital brand managers
to build the virtual presence of their business.
The average salary for digital marketing professionals initiating their
career is 1.5lacs-4lacs per annum and experienced professionals’
salary ranges above 15lacs per annum. This may vary across
industries depending on the job role, skill, nature of work, city, etc.
Stating a Disclaimer,
As the pandemic is on a roll, we encourage our students and
trainers to take online classes.
Topics
Introduction to Digital Marketing
Di몭erent online marketing channels
Understand the journey of online customer
Key Terminologies in online Marketing
Overview to Content Management System
Overview of case study and business model
Introduction to Digital Marketing and Core Modules
View more +
Topics
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding the SERP
Google Processing
Indexing
Crawling
Areas of o몭-page SEO that help in establishing the
brand name
TRUST
RankBrain
TrustRank
PageRank
Domain and Page Authority
Bounce rate
Domain age
Ways to improve the domain and page authority
Introduction to backlinks and how it helps the
website to rank in 몭rst page?
Factors to consider while getting the backlinks
Ways to 몭nd and identify the relevant platforms, and
blog posts for backlinks
Google My Business Listing
Search Engine Optimization View more +
Usage of Social Media platforms in creating backlinks
Elements to conduct a comprehensive site audit
Real-time analytics and mouse tracking using
heatmap
Tools and techniques to improve site performance,
user experience and SERP ranking
Topics
URL renaming/re-writing
Url Canonicalization (301 redirects using .ht access
code)
Optimizing websites by Analysing Clients Individual
Web Pages using Dupli-checker, Copy scape for
Refreshing Content
Text to Html Ratio, Website Loading Speed, Site
Navigation Structure
Importance of Bread Crumb Structure
Competition Analysis
Keyword Research (Google Keyword tool)
Title & Meta Tags development
Importance of H1, H2, H3 Tags
XML sitemap Creation, Html sitemap
Robots Text Creation
Keyword density, Anchor Text in web content
Existing Web Content Optimization? Competitor
Analysis & Monitoring
Schema (Rich Snippets)
On page optimization View more +
Topics
Adding a Site and Veri몭cation Process
Con몭guration Settings
URL Parameters
Search Analytics Reports
Crawl Errors / Stats
Google Fetch
Google web masters View more +
Blocking the Crawler and blocking pages
Tra몭c
Search Queries
Links to Site / Internal Links
Resubmitting Sitemaps
Robots.txt tester
Remove/ Temporarily hide urls from search results
Remove URLS from index
HTML Suggestions
Rich Snippets
Data Highlighter
Topics
Importance of keywords in seo
What are keywords?
Types of Keywords (Broad match, Exact match,
Phrase Match , Broad matchModi몭er)
Analysis of keywords for any website
Research on keywords
Competitor keyword analysis and tools used
Analysis of keywords using Google Ad Words keyword
tool
Competitor Analysis Fitting right keywords to the
project
Discussion on Google Latest Algorithms
Competitor Keyword Research Tools : Keyword Spy,
SPyfu, SEM Rush
Research and analysis of keywords View more +
Topics
Directory Submissions
Social Bookmarking in high PR sites
Participation in Forums and E몭ective interaction to
get Permanent Back links
Blog Commenting
Classi몭ed Submissions
O몭 page SEO optimization View more +
Guest Blogging
Article Submission
PDF sharing
Deep Linking
Search Engine Submission
High PR Web 2.0 sites
Creating Attractive Info graphics and Sharing in Social
Networks for User Engagement
Image Sharing Submission
Google Reviews
Google Mapping
Yahoo answers, Quora answers
Topics
Panda Algorithm
Penguin Algorithm
Hummingbird Algorithm
Pigeon Algorithm✓ Mobile Algorithm
RankBrain Algorithm
Possum Algorithm
Fred Algorithm
Google algorithms View more +
Topics
Screaming Frog SEO Spider (for larger websites)
IWebchk
Seoptimer
Woorank
SEOsitechekup
SEO audit report tools View more +
Topics
Social Media Marketing View more +
Understanding Social media Landscape
Bene몭ts of Social media marketing
Topics
How to increase Facebook likes, shares, Reach for
posts
How to 몭nd targeted audience on facebook?
How to create Facebook page?
How to create Facebook groups and participate in a
right way?
Creating Events, Customizing tabs in Facebook page
Facebook ads
Understanding Campaign, Adgroup, Ads
Structure
Brand awareness Campaign
Reach Campaign
Likes Campaign
Event Response Campaign
Boost Post Campaign
Lead Generation Campaign
App install Campaign
Video Campaign
Conversion campaign
Di몭erence between Custom Audience and look
a like Audience and how to use it
Upload custom audience and run ads for
di몭erent campaigns
Retargeting on Custom Audience
Detailed Explanation on Reach, Impressions ,
Clicks , Click through rate,
conversion,conversion rate , link clicks, link click
through rate
How to generate the reports after running live
campaigns ?
Analysing the reports and calculating ROI
Applying 몭lters, Rules, break down and
generating reports
Facebook View more +
Twitter marketing View more +
Topics
How to 몭nd targeted audience on Twitter
Creating twitter pro몭le
Increasing followers on twitter
Using hash tags
Embedding the tweets
Likes ,retweets, lists , Moments
Integrate twitter with facebook and other tools
Customizing twitter pro몭le
Twitter analytics, Analysis
3rd party tools to 몭nd targeted audience in twitter
Competitor analysis
Follows ,unfollows , Net followers
Location wise followers
Twitter ads
Topics
Creating Pinterest pro몭le
Creation of Boards and Pins
Adding pins in relevant boards
Increasing followers
Finding right pins using hashtags
Increasing network in pinterest
Importance of image sharing and role of pinterest
Indexing pinterest images
Repins and boards concept
Sharing pins
Pinning other pins in our boards
Pinterest analytics
Website analytics in Pinterest
Pinterest View more +
Topics
Linked in View more +
Creating LinkedIn pro몭le
Creating LinkedIn page
Increasing connections by using various techniques
Discussion on 1st connection, 2nd connection, 3rd
connection
Finding company pages and following them
Sending personal invitation
Who’s viewed your pro몭le
Noti몭cations, Messages
Lead generation using LinkedIn
Using Advanced 몭lters to 몭nd targeted professionals
on LinkedIn
Alumni to connect with previous employers or
educational groups
Creating groups and participating in LinkedIn
Group access levels
Page access in LinkedIn
LinkedIn pulse and content marketing strategies
Linkedin Ads
Display ADS
Inmail ADS
CPC ADS
Sponsored ads
Lead Generation ADS
Topics
Understanding purpose of Campaign
Di몭erent types of Campaigns
Importance of Each Campaign
Social Network
Creating Search Network Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and
Negative)
PPC Advertising with Google AdWords View more +
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance
AD Rank
Understanding the Ad Group and Keywords
Dash Board
Search Terms
Segments , Filters, Reports
Alerts Setting
Access levels (Standard , Read only, Email,
Admin)
AdWords Interface Tour
AdWords Dash Board
Billing in AdWords
Device Bidding (Mobile, Desktop, Tablet)
Negative keywords identi몭cation
Tools and techniques to 몭nd negative keywords
Impressions, Clicks, CTR, Cost, AVG CPC ,MAX
CPC
Ad Extensions
Site links Extensions
Call Extensions
Call out Extensions
Message Extensions
Structured Snippet Extensions
Price Extensions
Location Extensions✓ App Extensions
Display Network Targeting
Setting a Display Network Campaign
Concept of VCPM and Branding
Automatic Placements
Manual Placements
CPC Bidding and VCPM Bidding
Ad delivery: Ad rotation, frequency capping
Topic Targeting
Keyword targeting
Placement targeting
Purpose of Conversions
Creating Conversion Tracking Code
Tracking the Conversions
Purpose of Conversions
Clicks, Impressions, Viewable impressions, CTR,
Cost,Conversion rate , Cost/conversion,
Allconversions, View through conversions,
Remarketing List creation and ads
Creating Gmail ads
Uploading customer email ids , selecting
targeted customer lists,creating di몭erent
formatsof Gmail ads
Impressions, Clicks, Gmail forwards, saves , CTR,
Cost, AVG CPC
Video Network
Creating Video Campaign
In stream ads
Bumper ads
Video Discovery ads
Views, CPV, Impressions, Clicks, CTR, Avg CPC ,
Cost, Interaction rate
Keyword Targeting
Topic Targeting
Placements Targeting
Remarketing in youtube ads
Universal app campaigns
Creating App campaign
Importance of Mobile app installs
Di몭erent ad formats like Text , image , Video ads
in app install campaigns
Tracking Report
Topics
Setting up account in Google my business
Entering business details and adding tags
Veri몭cation code process
Access levels
Adding posts
Photos
Interface tour
Access levels and location extensions concept in
adwords
Adding multiple locations and getting veri몭ed for
each listing.
Google my Business and Google Mapping View more +
Topics
Introduction to Google analytics
How Google analytics works
Understanding Google analytics account structure
Cookies importance in Google analytics
Setting up an account in Google analytics
Adding analytics code in website
Understanding di몭erent types of tra몭c
Downloading di몭erent tra몭c reports
Creating Key performance indicators using primary
and secondary dimension
Understanding Bounce rate and how to reduce it
Setting up goals and tracking conversions
Di몭erent types of Goal conversion paths
Importance of funnels in goal conversions
Integrating Google AdWords with Google Analytics
and Google Merchant center
Tracking AdWords Campaign reports in Analytics
Filtering the tra몭c and creating di몭erent types of
Pictorial charts to analyze reports visually.
Importance of UTM Tagging (Automatic and manual)
Enabling Automatic UTM tagging gclid in Google
AdWords
Event Tracking in Google analytics
Creating Dashboards
Checking Real Time Tra몭c
Creating Advance Segmentation Reports with multiple
Dimensions
Attribution Modelling (Single Multichannel)
Creating Custom Reports
Remarketing using Google Analytics
Tracking Ecommerce Reports
Google Analytics Solution Gallery
Google Analytics View more +
Topics
What is conversion rate and conversion rate
Content Marketing and Conversion Rate Optimization
View more +
optimization
How to generate leads for B2B using LinkedIn
Generating leads through Facebook
Advantages of premium membership in LinkedIn
Importance of A/B Testing and tools used
Landing page Design importance in getting leads
Importance of content marketing
Top of the Funnel Content – Goals and Metrics
Middle of the Funnel Content – Goals and
Metrics
Bottom of the Funnel Content – Goals and
Metrics
Editorial Calendar
Creating a customer avatar
Ways to develop powerful and engaging content to
drive business growth
Blog marketing
Writing powerful headlines – rules, ideas, and
templates
Blog post types
Call to Actions
Lead Magnets
Using other forms of content to boost tra몭c,
exposure, and engagement
Emails and newsletters
Using the power of a story to in몭uence and
connect with customers
Crafting a content marketing strategy
Content Distribution
Content distribution basics
Social sharing
Organic and Paid content distribution
Overview of Conversion Rate Optimization (CRO)
Design and UX
Psychology of Persuasion
Best practices for conversion
Principles of persuasive design
Data driven attribution
Research techniques for CRO
Google analytics audits
User testing
Heuristic analysis
Qualitative research
Heat maps and mouse tracking
Using analytics to discover hidden conversion
opportunities
Testing
Testing strategies
Common mistakes and how to avoid them
Running tests: from hypothesis to stopping rules
Test Priority
Threat validation
Testing and QA
Optimization Strategies
Topics
How to maintain positive brand for any company?
How to remove negativity for any company website?
How to remove the negative links in top positions in
Google
ORM Tools
How to 몭nd who mentions about our company in
online
Discussion on paid content curation tools
Online Reputation Management View more +
Topics
What is Content Management system
Procedure to connect with CMS websites
Wordpress internal tour
Post ,Pages , Plugins
Tracking codes installation in wordpress
Focus keywords
Adding title , description tags using Yoast SEO plugin
Adding and customizing menus
Permalinks setting
Robots.txt Enable and disable in wordpress
Wordpress View more +
Topics
Di몭erence between adwords express and Google
adwords
Setting up the account
Creating ads
Tracking the report
Billing
Budget process
Location targeting
Estimated reach
Keyword targeting
Google adwords express View more +
Topics
What is a몭liate marketing and how to earn money
from it?
Discussion on the worlds popular a몭liate network
sites
Creating banners and using them on blogs
Identifying the money making, highly targeted and
less competitive keywords
How SEO helps in A몭liate marketing and Google
AdSense
Registering in A몭liate network sites
Promoting various sites
What is Google AdSense?
Why Google AdSense is the highest money making
method in the world(Monthly income more than
10Lakhs)
How to get approval from Google to display ads in
your sites and earn money
A몭liate Marketing View more +
SMS and email Marketing View more +
Topics
Importance of SMS marketing
Challenges faced in bulk sms marketing
DND and Non DND
Promotional and transactional SMS
How to choose best SMS tool provider in the market
Sender Id creation
Creating templates
Sending Templates
Uploading mobile nos
Understanding the list , groups , paste list options
Tracking reports
Retargeting the people who engaged with SMS
Flash SMS
What is email marketing
Importance of email marketing in generating leads
Email list Validation tools
How to write e몭ective subject lines
How email Marketing works
Challenges faced in sending bulk emails
Setting up campaigns and lists
Creating email marketing template and sending bulk
mails
Uploading mail IDs to the tool
Creating subscriber lists
Checking open rates , clicks , click through rate
Checking tra몭c from various locations
Creating Popups, Landing pages , Embedded Forms
Automated Work몭ows
Growing subscribers list
Real time project View more +
Download Our Course Syllabus
Batch Timings
Start here and choose the one that is the best for you.
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Note* All the Timing are in IST for International Student Timing may varry
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Duration
Course Bene몭ts
The Digital Marketing course provided by our academy meets the
trending industrial standards. We holistically develop the technical
skills of the students with Real-Time projects and live classes. The
bene몭ts of our Digital Marketing Course includes:
Real-Time Projects
It helps you improve and
enhance your knowledge
of Digital Marketing by
working on live projects.
Live Instructor-led
training
Our Google Certi몭ed
Industrial Experts
provide interactive,
immersive, and
informative learning.
Free internship
opportunities
The internship programs
shall help you
experience and adapt to
the working of the IT
Placement Guidance
We guide you by
conducting Mock tests
and interviews. We also
help you build your
pro몭le and counsel you
Industry. to get placed in
renowned IT companies.
Flexible schedule
We can schedule the
digital marketing course
at your convenience and
provide you a
professional
development experience
Build your
professional network
Our online digital
marketing course will
help you connect with
various industry
professionals resulting in
a widened outreach
Certi몭cation and
Recommendation
letter
Once you complete the
digital marketing course,
we hand over an
authorized course
completion certi몭cate
and a recommendation
letter.
Mock interview and
Resume building
With a motive to crack
any di몭cult interview,
we conduct mock
interviews and help you
prepare a worthy
resume.
Student Reviews
We are extremely proud of our students who are placed in reputed
몭rms across the globe. We wish them all the best in their future
endeavors
LIKED OUR STUDENT REVIEWS?
Join with us and step into IT Industries
 
Contact Us
Industrial Internship &
CAREER OPPORTUNITY
A2N Academy provides you the opportunity to engage in practice-
based learning and prepare you through varied internship
opportunities in digital marketing course online before you step into
the corporate world.
Get two months of an internship program
Test and improve your capabilities
Experience practical learning with IT specialists
Start With Free Career Counselling
FAQ's
It takes a minimum of 3 months to complete the Digital
Marketing course online.
What is the duration of this online Digital Marketing
course?
+
The average annual salary for digital marketers is Rs.
1.5lacs-4lacs. Digital Marketing specialists and managers
earn an average payroll of 15lacs and more. The pay
depends on factors like the industry, city, experience, role,
etc.
What is the average salary received by Digital
Marketers after completing the digital marketing
course online?
+
After completion of the Digital Marketing Course online,
the companies o몭er roles of:
Digital Marketing Executive
Digital Marketing Analyst
Digital Marketing Freelancer
A몭liate marketing Manager
Campaign Specialist
Web Analyst
SEO Specialist
Social Media Specialist
Google Ads Specialist
Email Marketing Specialist
Online Reputation Specialist
Content Marketing Executive
What are the job roles available after completing the
Digital Marketing course online?
+
Students with an undergraduate degree in BBA, Bcom,
marketing, and diploma students having basic computer
knowledge are eligible to study this course.Individuals
willing to learn and upskill their job pro몭le as digital
marketers also can take up this course.
Who can take up the Digital Marketing Course? +
Yes, we provide a free demo class from our professional
trainers. Once convinced with the demo class, you can
proceed with the enrollment process for the course.
Is a demo class available for the Digital Marketing
course online before the enrollment?
+
No, there are no such prerequisites for this online course.
Are there any prerequisites for the online Digital
Marketing course?
+
Yes, we provide a course completion certi몭cate after your
successful completion of the Digital Marketing Online
Course with us.
Do you provide any certi몭cation for the Digital
Marketing course?
+
Yes, we provide course material to each enrolled student.
Is there any course material provided for the Digital
Marketing course online?
+
Is there any placement assistance after completing the
+
Yes, we provide 100% placement assistance after the
completion of the Digital Marketing online course.
Digital Marketing course online?
+
Of course, you can join this course as we train our students
right from scratch. There are no pre-required IT skills for
this course.
I’m from a non-IT background. Can I still join the Digital
Marketing course online?
+
Do you have any other query
Submit Your Query
Course Certi몭cation
A2N Academy helps you work on Real-Time projects and
assignments that are highly signi몭cant in the corporate world. We
provide enriched and diverse learning to improve your knowledge of
various concepts.
Our professional trainers will provide theoretical and practical
Digital Marketing course online. With the completion of the course,
we award our students with a course completion certi몭cate.
It enriches the value of your resume and helps you obtain jobs in
reputed 몭rms for decent pay. The student will receive the course
completion certi몭cate only after completing the assignments and
the Real-Time projects approved by Industrial Experts.
Our E-certi몭cate provides a unique ID that allows you to share this
certi몭cate across various professional websites to promote your
technical skills.
Get More Detail About Course
Be future ready. Start Learning
Structure your learning and get a certi몭cate to prove it
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Digital Marketing Entrepreneur Course
5.0  (9)
Beginner Bestsellers
Looking for assistance to manage and lead and your business to growth ?
A2N Academy presents a ...
Learn More
01
01
Contact
Come in contact with our career counselors today and gain information on the scope, bene몭ts,
professional guidance, placement support services, and many more details of our Digital
Marketing Course online.
02
Demo
Enroll with us by talking to our career counselors and schedule a free demo class today!
03
Batch Assign
A2N provides 몭exible schedules for our students. Select the time and batch according to your
convenience and kickstart your learning process today.
04
Portal Access
Get access to our student portal by logging in with the provided credentials and learn more
about the digital marketing course and batch.
05
Test Series
With a series of mock tests and interviews, enhance your technical and professional skills during
digital marketing course.
06
Live Projects
Get hands-on experience with our online digital marketing course by working on Real-Time
Get hands-on experience with our online digital marketing course by working on Real-Time
Projects.
07
Internship
Get an opportunity to enhance your practical knowledge and obtain standard corporate
exposure by interning in reputed IT 몭rms for approximately two months after digital marketing
course.
08
Get job opportunities
After the digital marketing course completion, utilize free assistance and support from our
dedicated placement o몭cers to secure a job with optimum pay in renowned 몭rms.
09
You are placed
With the best opportunities ahead, get placed in some of the top renowned IT companies for an
ideal salary package.
Contact For Free Demo
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www-a2nacademy-com-course-digital-marketing-course.pdf

  • 1. Curriculum Batch Timings Bene몭ts Bestsellers Become a professional digital marketer by doing this comprehensive Digital Marketing Course o몭ered by A2N Academy. Our Google-certi몭ed trainers recruited by the academy are industry experts who will train you right from the basics of the digital marketing course. We will steadily train you about the intricacies of digital marketing and assist you to get placed in reputed IT 몭rms across the globe. Digital Marketing Course Live Classes  Call / Whatsapp +91 9845366616  Home Courses Digital Marketing Course   Get a free Demo Class Live demo classes available with trainer Name Email Contact number City Submit 24x7 Available Whatsapp/Call: +91 9845366616 Don't Worry! We don't spam you Quick Enquiry Login Sign up 
  • 2. Reviews Internship & Career Opportunities FAQs Course Duration 3 months Course fee Contact for price Placements 100% placement support Internship 3 Months IT Internship Details of Digital Marketing Course Our Digital Marketing course  online  is crafted according to the trending industry norms to aid the students to analyze and develop the skills and work processes required to be a professional Digital Marketing expert. We coach our students by learning by doing approach and assist them to build campaigns, track emerging trends to diversify the business growth with data analytics, online marketing tools, digital branding, reputation management, and more to build your career in digital marketing. Course Curriculum Our digital marketing course online is an intricately designed program, taught by industry experts with enriched industry knowledge through a learning by doing approach. The students are trained with a practical approach to implement the theoretical knowledge and gain hands-on experience. We train our students with real-time projects and engage in problem-solving and analytical thinking to enhance their skills. We provide our students with a detailed understanding of the market, help them gain corporate exposure, and widen their professional network. We teach you the key concepts and practical skills right from scratch to build a career in marketing in the digital age. This ensures that our students get placed in reputed companies with optimum pay. Prerequisites you need for a Digital Marketing course online: There is no speci몭c quali몭cation required for enrolling in the online digital marketing course. This well-rounded course will help you
  • 3. deepen your knowledge of digital marketing and mold you to secure a job in a reputable 몭rm and exponentially enhance your chances to be a professional digital marketer. Additional bene몭ts from Digital Marketing course online: Our Digital Marketing course online will help you build your knowledge on search engine optimization, social media marketing, pay per click, content marketing, conversion optimization, a몭liate marketing, data analytics, and email marketing. Become industry- ready with our intricately designed curriculum, real-world projects, and various vital tools. This Digital Marketing course will exponentially develop your digital marketing skills and secure a job with decent pay. Our online digital marketing course will bene몭t you in diverse ways: We train you on concepts of Search engine optimization, social media marketing, search engine marketing, Adwords, data analytics, email marketing, and content marketing. For optimum pay, students can work as Digital Marketing Executive, Digital Marketing Analyst, Digital Marketing Freelancer, A몭liate marketing Manager, Campaign Specialist, Web Analyst, SEO Specialist, Social Media Specialist, Google Ads Specialist, Email Marketing Specialist, Online Reputation Specialist, Content Marketing Executive and more with this online digital marketing course. Enrich your understanding of industry working with our specially designed digital marketing course online. We o몭er corporate-level exposure and job-oriented training which is signi몭cantly useful for your career in the IT industry. We also assist you to enhance your interpersonal skills which will help you to interact with clients to discuss and understand their digital marketing requirements. The real-world projects and internship opportunities by implementing best industry practices. Our digital marketing course online will provide you a richer understanding of the digital marketing landscape and digitally diversify the growth of the business. Through our digital marketing course, we provide you with a detailed understanding of key concepts and practices of digital marketing. We will provide you with exposure to a plethora of digital marketing tools and techniques to make you industry-ready. We will engage you in various situations to develop your analytical thinking, problem-solving, and communication skills. The jobs associated with digital marketing are highly diversi몭ed, we will assist you in analyzing the best 몭t pro몭le for you and secure a job.
  • 4. There is an upsurge in the market currently for digital marketing experts, this digital marketing course will help you gain the required practical knowledge to secure a job. We help our students to develop and amplify their professional networks during the online digital marketing course. Our rigorous training through Mock interviews assesses and inculcates con몭dence in our students. Post course completion, the academy guides you to secure internships to enrich your industry experience. Enroll in the course today and boost your skills in digital marketing through expert professionals. Opportunities after the digital marketing course with salary range and job roles Our Digital marketing course online is developed to provide you rich knowledge in each domain of digital marketing. Learn to build online campaigns and become a digital brand manager by choosing the correct digital platform and amplify business growth. This digital marketing course will navigate you in the right direction and help you secure your job as a digital marketer. Some common job roles for digital marketers are: Digital Marketing Executive Digital Marketing Analyst Digital Marketing Freelancer A몭liate marketing Manager Campaign Specialist Web Analyst SEO Specialist Social Media Specialist Google Ads Specialist Email Marketing Specialist Online Reputation Specialist Content Marketing Executive Digital Marketing is one of the upsurging 몭elds in today’s industry and is implemented across industries and sectors globally. Companies all over the world are looking for digital brand managers to build the virtual presence of their business. The average salary for digital marketing professionals initiating their career is 1.5lacs-4lacs per annum and experienced professionals’ salary ranges above 15lacs per annum. This may vary across industries depending on the job role, skill, nature of work, city, etc. Stating a Disclaimer,
  • 5. As the pandemic is on a roll, we encourage our students and trainers to take online classes. Topics Introduction to Digital Marketing Di몭erent online marketing channels Understand the journey of online customer Key Terminologies in online Marketing Overview to Content Management System Overview of case study and business model Introduction to Digital Marketing and Core Modules View more + Topics Introduction To Search Engine Optimization How Did Search Engine work? SEO Fundamentals & Concepts Understanding the SERP Google Processing Indexing Crawling Areas of o몭-page SEO that help in establishing the brand name TRUST RankBrain TrustRank PageRank Domain and Page Authority Bounce rate Domain age Ways to improve the domain and page authority Introduction to backlinks and how it helps the website to rank in 몭rst page? Factors to consider while getting the backlinks Ways to 몭nd and identify the relevant platforms, and blog posts for backlinks Google My Business Listing Search Engine Optimization View more +
  • 6. Usage of Social Media platforms in creating backlinks Elements to conduct a comprehensive site audit Real-time analytics and mouse tracking using heatmap Tools and techniques to improve site performance, user experience and SERP ranking Topics URL renaming/re-writing Url Canonicalization (301 redirects using .ht access code) Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content Text to Html Ratio, Website Loading Speed, Site Navigation Structure Importance of Bread Crumb Structure Competition Analysis Keyword Research (Google Keyword tool) Title & Meta Tags development Importance of H1, H2, H3 Tags XML sitemap Creation, Html sitemap Robots Text Creation Keyword density, Anchor Text in web content Existing Web Content Optimization? Competitor Analysis & Monitoring Schema (Rich Snippets) On page optimization View more + Topics Adding a Site and Veri몭cation Process Con몭guration Settings URL Parameters Search Analytics Reports Crawl Errors / Stats Google Fetch Google web masters View more +
  • 7. Blocking the Crawler and blocking pages Tra몭c Search Queries Links to Site / Internal Links Resubmitting Sitemaps Robots.txt tester Remove/ Temporarily hide urls from search results Remove URLS from index HTML Suggestions Rich Snippets Data Highlighter Topics Importance of keywords in seo What are keywords? Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModi몭er) Analysis of keywords for any website Research on keywords Competitor keyword analysis and tools used Analysis of keywords using Google Ad Words keyword tool Competitor Analysis Fitting right keywords to the project Discussion on Google Latest Algorithms Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush Research and analysis of keywords View more + Topics Directory Submissions Social Bookmarking in high PR sites Participation in Forums and E몭ective interaction to get Permanent Back links Blog Commenting Classi몭ed Submissions O몭 page SEO optimization View more +
  • 8. Guest Blogging Article Submission PDF sharing Deep Linking Search Engine Submission High PR Web 2.0 sites Creating Attractive Info graphics and Sharing in Social Networks for User Engagement Image Sharing Submission Google Reviews Google Mapping Yahoo answers, Quora answers Topics Panda Algorithm Penguin Algorithm Hummingbird Algorithm Pigeon Algorithm✓ Mobile Algorithm RankBrain Algorithm Possum Algorithm Fred Algorithm Google algorithms View more + Topics Screaming Frog SEO Spider (for larger websites) IWebchk Seoptimer Woorank SEOsitechekup SEO audit report tools View more + Topics Social Media Marketing View more +
  • 9. Understanding Social media Landscape Bene몭ts of Social media marketing Topics How to increase Facebook likes, shares, Reach for posts How to 몭nd targeted audience on facebook? How to create Facebook page? How to create Facebook groups and participate in a right way? Creating Events, Customizing tabs in Facebook page Facebook ads Understanding Campaign, Adgroup, Ads Structure Brand awareness Campaign Reach Campaign Likes Campaign Event Response Campaign Boost Post Campaign Lead Generation Campaign App install Campaign Video Campaign Conversion campaign Di몭erence between Custom Audience and look a like Audience and how to use it Upload custom audience and run ads for di몭erent campaigns Retargeting on Custom Audience Detailed Explanation on Reach, Impressions , Clicks , Click through rate, conversion,conversion rate , link clicks, link click through rate How to generate the reports after running live campaigns ? Analysing the reports and calculating ROI Applying 몭lters, Rules, break down and generating reports Facebook View more + Twitter marketing View more +
  • 10. Topics How to 몭nd targeted audience on Twitter Creating twitter pro몭le Increasing followers on twitter Using hash tags Embedding the tweets Likes ,retweets, lists , Moments Integrate twitter with facebook and other tools Customizing twitter pro몭le Twitter analytics, Analysis 3rd party tools to 몭nd targeted audience in twitter Competitor analysis Follows ,unfollows , Net followers Location wise followers Twitter ads Topics Creating Pinterest pro몭le Creation of Boards and Pins Adding pins in relevant boards Increasing followers Finding right pins using hashtags Increasing network in pinterest Importance of image sharing and role of pinterest Indexing pinterest images Repins and boards concept Sharing pins Pinning other pins in our boards Pinterest analytics Website analytics in Pinterest Pinterest View more + Topics Linked in View more +
  • 11. Creating LinkedIn pro몭le Creating LinkedIn page Increasing connections by using various techniques Discussion on 1st connection, 2nd connection, 3rd connection Finding company pages and following them Sending personal invitation Who’s viewed your pro몭le Noti몭cations, Messages Lead generation using LinkedIn Using Advanced 몭lters to 몭nd targeted professionals on LinkedIn Alumni to connect with previous employers or educational groups Creating groups and participating in LinkedIn Group access levels Page access in LinkedIn LinkedIn pulse and content marketing strategies Linkedin Ads Display ADS Inmail ADS CPC ADS Sponsored ads Lead Generation ADS Topics Understanding purpose of Campaign Di몭erent types of Campaigns Importance of Each Campaign Social Network Creating Search Network Campaign Account Limits in Adwords Location and Language Settings Networks and Devices Bidding and Budget Schedule: Start date, end date, ad scheduling Ad delivery: Ad rotation Purpose of Ad Groups Keyword Types (Broad, Phrase, Exact and Negative) PPC Advertising with Google AdWords View more +
  • 12. Adwords Keyword Tool Text Ad Format Quality Score and Its Importance AD Rank Understanding the Ad Group and Keywords Dash Board Search Terms Segments , Filters, Reports Alerts Setting Access levels (Standard , Read only, Email, Admin) AdWords Interface Tour AdWords Dash Board Billing in AdWords Device Bidding (Mobile, Desktop, Tablet) Negative keywords identi몭cation Tools and techniques to 몭nd negative keywords Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC Ad Extensions Site links Extensions Call Extensions Call out Extensions Message Extensions Structured Snippet Extensions Price Extensions Location Extensions✓ App Extensions Display Network Targeting Setting a Display Network Campaign Concept of VCPM and Branding Automatic Placements Manual Placements CPC Bidding and VCPM Bidding Ad delivery: Ad rotation, frequency capping Topic Targeting Keyword targeting Placement targeting Purpose of Conversions Creating Conversion Tracking Code Tracking the Conversions Purpose of Conversions Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion, Allconversions, View through conversions,
  • 13. Remarketing List creation and ads Creating Gmail ads Uploading customer email ids , selecting targeted customer lists,creating di몭erent formatsof Gmail ads Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC Video Network Creating Video Campaign In stream ads Bumper ads Video Discovery ads Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate Keyword Targeting Topic Targeting Placements Targeting Remarketing in youtube ads Universal app campaigns Creating App campaign Importance of Mobile app installs Di몭erent ad formats like Text , image , Video ads in app install campaigns Tracking Report Topics Setting up account in Google my business Entering business details and adding tags Veri몭cation code process Access levels Adding posts Photos Interface tour Access levels and location extensions concept in adwords Adding multiple locations and getting veri몭ed for each listing. Google my Business and Google Mapping View more +
  • 14. Topics Introduction to Google analytics How Google analytics works Understanding Google analytics account structure Cookies importance in Google analytics Setting up an account in Google analytics Adding analytics code in website Understanding di몭erent types of tra몭c Downloading di몭erent tra몭c reports Creating Key performance indicators using primary and secondary dimension Understanding Bounce rate and how to reduce it Setting up goals and tracking conversions Di몭erent types of Goal conversion paths Importance of funnels in goal conversions Integrating Google AdWords with Google Analytics and Google Merchant center Tracking AdWords Campaign reports in Analytics Filtering the tra몭c and creating di몭erent types of Pictorial charts to analyze reports visually. Importance of UTM Tagging (Automatic and manual) Enabling Automatic UTM tagging gclid in Google AdWords Event Tracking in Google analytics Creating Dashboards Checking Real Time Tra몭c Creating Advance Segmentation Reports with multiple Dimensions Attribution Modelling (Single Multichannel) Creating Custom Reports Remarketing using Google Analytics Tracking Ecommerce Reports Google Analytics Solution Gallery Google Analytics View more + Topics What is conversion rate and conversion rate Content Marketing and Conversion Rate Optimization View more +
  • 15. optimization How to generate leads for B2B using LinkedIn Generating leads through Facebook Advantages of premium membership in LinkedIn Importance of A/B Testing and tools used Landing page Design importance in getting leads Importance of content marketing Top of the Funnel Content – Goals and Metrics Middle of the Funnel Content – Goals and Metrics Bottom of the Funnel Content – Goals and Metrics Editorial Calendar Creating a customer avatar Ways to develop powerful and engaging content to drive business growth Blog marketing Writing powerful headlines – rules, ideas, and templates Blog post types Call to Actions Lead Magnets Using other forms of content to boost tra몭c, exposure, and engagement Emails and newsletters Using the power of a story to in몭uence and connect with customers Crafting a content marketing strategy Content Distribution Content distribution basics Social sharing Organic and Paid content distribution Overview of Conversion Rate Optimization (CRO) Design and UX Psychology of Persuasion Best practices for conversion Principles of persuasive design Data driven attribution Research techniques for CRO Google analytics audits User testing Heuristic analysis
  • 16. Qualitative research Heat maps and mouse tracking Using analytics to discover hidden conversion opportunities Testing Testing strategies Common mistakes and how to avoid them Running tests: from hypothesis to stopping rules Test Priority Threat validation Testing and QA Optimization Strategies Topics How to maintain positive brand for any company? How to remove negativity for any company website? How to remove the negative links in top positions in Google ORM Tools How to 몭nd who mentions about our company in online Discussion on paid content curation tools Online Reputation Management View more + Topics What is Content Management system Procedure to connect with CMS websites Wordpress internal tour Post ,Pages , Plugins Tracking codes installation in wordpress Focus keywords Adding title , description tags using Yoast SEO plugin Adding and customizing menus Permalinks setting Robots.txt Enable and disable in wordpress Wordpress View more +
  • 17. Topics Di몭erence between adwords express and Google adwords Setting up the account Creating ads Tracking the report Billing Budget process Location targeting Estimated reach Keyword targeting Google adwords express View more + Topics What is a몭liate marketing and how to earn money from it? Discussion on the worlds popular a몭liate network sites Creating banners and using them on blogs Identifying the money making, highly targeted and less competitive keywords How SEO helps in A몭liate marketing and Google AdSense Registering in A몭liate network sites Promoting various sites What is Google AdSense? Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs) How to get approval from Google to display ads in your sites and earn money A몭liate Marketing View more + SMS and email Marketing View more +
  • 18. Topics Importance of SMS marketing Challenges faced in bulk sms marketing DND and Non DND Promotional and transactional SMS How to choose best SMS tool provider in the market Sender Id creation Creating templates Sending Templates Uploading mobile nos Understanding the list , groups , paste list options Tracking reports Retargeting the people who engaged with SMS Flash SMS What is email marketing Importance of email marketing in generating leads Email list Validation tools How to write e몭ective subject lines How email Marketing works Challenges faced in sending bulk emails Setting up campaigns and lists Creating email marketing template and sending bulk mails Uploading mail IDs to the tool Creating subscriber lists Checking open rates , clicks , click through rate Checking tra몭c from various locations Creating Popups, Landing pages , Embedded Forms Automated Work몭ows Growing subscribers list Real time project View more + Download Our Course Syllabus
  • 19. Batch Timings Start here and choose the one that is the best for you. Student discounts available CallorWhatsapp:+919845366616orContactus Note* All the Timing are in IST for International Student Timing may varry contact us for more details NO BATCHES ARE FOUND. BATCH STARTING Course Price at ₹30,000 ₹ 35,000 (14% OFF) Enroll Now Duration Course Bene몭ts The Digital Marketing course provided by our academy meets the trending industrial standards. We holistically develop the technical skills of the students with Real-Time projects and live classes. The bene몭ts of our Digital Marketing Course includes: Real-Time Projects It helps you improve and enhance your knowledge of Digital Marketing by working on live projects. Live Instructor-led training Our Google Certi몭ed Industrial Experts provide interactive, immersive, and informative learning. Free internship opportunities The internship programs shall help you experience and adapt to the working of the IT Placement Guidance We guide you by conducting Mock tests and interviews. We also help you build your pro몭le and counsel you
  • 20. Industry. to get placed in renowned IT companies. Flexible schedule We can schedule the digital marketing course at your convenience and provide you a professional development experience Build your professional network Our online digital marketing course will help you connect with various industry professionals resulting in a widened outreach Certi몭cation and Recommendation letter Once you complete the digital marketing course, we hand over an authorized course completion certi몭cate and a recommendation letter. Mock interview and Resume building With a motive to crack any di몭cult interview, we conduct mock interviews and help you prepare a worthy resume. Student Reviews We are extremely proud of our students who are placed in reputed 몭rms across the globe. We wish them all the best in their future endeavors
  • 21. LIKED OUR STUDENT REVIEWS? Join with us and step into IT Industries   Contact Us Industrial Internship & CAREER OPPORTUNITY A2N Academy provides you the opportunity to engage in practice- based learning and prepare you through varied internship opportunities in digital marketing course online before you step into the corporate world. Get two months of an internship program Test and improve your capabilities Experience practical learning with IT specialists Start With Free Career Counselling
  • 22. FAQ's It takes a minimum of 3 months to complete the Digital Marketing course online. What is the duration of this online Digital Marketing course? + The average annual salary for digital marketers is Rs. 1.5lacs-4lacs. Digital Marketing specialists and managers earn an average payroll of 15lacs and more. The pay depends on factors like the industry, city, experience, role, etc. What is the average salary received by Digital Marketers after completing the digital marketing course online? + After completion of the Digital Marketing Course online, the companies o몭er roles of: Digital Marketing Executive Digital Marketing Analyst Digital Marketing Freelancer A몭liate marketing Manager Campaign Specialist Web Analyst SEO Specialist Social Media Specialist Google Ads Specialist Email Marketing Specialist Online Reputation Specialist Content Marketing Executive What are the job roles available after completing the Digital Marketing course online? +
  • 23. Students with an undergraduate degree in BBA, Bcom, marketing, and diploma students having basic computer knowledge are eligible to study this course.Individuals willing to learn and upskill their job pro몭le as digital marketers also can take up this course. Who can take up the Digital Marketing Course? + Yes, we provide a free demo class from our professional trainers. Once convinced with the demo class, you can proceed with the enrollment process for the course. Is a demo class available for the Digital Marketing course online before the enrollment? + No, there are no such prerequisites for this online course. Are there any prerequisites for the online Digital Marketing course? + Yes, we provide a course completion certi몭cate after your successful completion of the Digital Marketing Online Course with us. Do you provide any certi몭cation for the Digital Marketing course? + Yes, we provide course material to each enrolled student. Is there any course material provided for the Digital Marketing course online? + Is there any placement assistance after completing the +
  • 24. Yes, we provide 100% placement assistance after the completion of the Digital Marketing online course. Digital Marketing course online? + Of course, you can join this course as we train our students right from scratch. There are no pre-required IT skills for this course. I’m from a non-IT background. Can I still join the Digital Marketing course online? + Do you have any other query Submit Your Query Course Certi몭cation A2N Academy helps you work on Real-Time projects and assignments that are highly signi몭cant in the corporate world. We provide enriched and diverse learning to improve your knowledge of various concepts. Our professional trainers will provide theoretical and practical Digital Marketing course online. With the completion of the course, we award our students with a course completion certi몭cate. It enriches the value of your resume and helps you obtain jobs in reputed 몭rms for decent pay. The student will receive the course completion certi몭cate only after completing the assignments and the Real-Time projects approved by Industrial Experts. Our E-certi몭cate provides a unique ID that allows you to share this certi몭cate across various professional websites to promote your technical skills. Get More Detail About Course
  • 25.
  • 26. Be future ready. Start Learning Structure your learning and get a certi몭cate to prove it Enter your phone number Enter your contact number 91
  • 27. Email Enter your email address Enroll Now Digital Marketing Entrepreneur Course 5.0  (9) Beginner Bestsellers Looking for assistance to manage and lead and your business to growth ? A2N Academy presents a ... Learn More 01
  • 28. 01 Contact Come in contact with our career counselors today and gain information on the scope, bene몭ts, professional guidance, placement support services, and many more details of our Digital Marketing Course online. 02 Demo Enroll with us by talking to our career counselors and schedule a free demo class today! 03 Batch Assign A2N provides 몭exible schedules for our students. Select the time and batch according to your convenience and kickstart your learning process today. 04 Portal Access Get access to our student portal by logging in with the provided credentials and learn more about the digital marketing course and batch. 05 Test Series With a series of mock tests and interviews, enhance your technical and professional skills during digital marketing course. 06 Live Projects Get hands-on experience with our online digital marketing course by working on Real-Time
  • 29. Get hands-on experience with our online digital marketing course by working on Real-Time Projects. 07 Internship Get an opportunity to enhance your practical knowledge and obtain standard corporate exposure by interning in reputed IT 몭rms for approximately two months after digital marketing course. 08 Get job opportunities After the digital marketing course completion, utilize free assistance and support from our dedicated placement o몭cers to secure a job with optimum pay in renowned 몭rms. 09 You are placed With the best opportunities ahead, get placed in some of the top renowned IT companies for an ideal salary package. Contact For Free Demo Trending Courses Website designing course React JS Course Digital Marketing Course Cyber Security Course Ethical Hacking Course Python Certi몭cation Course Angular Js Course Company
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