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OVERVIEW
• Connected to the 90% online video-ad
influenced consumers in India
• Connects Advertisers and Ad agencies to the
audience worldwide
• Focuses on seamless, flawless, targeted and
quality Ad delivery across screens
• Priced competitively and rich in consumer
engagement creativity
• Connected with 500+ deliverable video
network publishers around the world
We help clients reach out to their
target audience through our
exclusive video ads over Wi-Fi and
Video-ads-over internet.
Our key audience consists of
frequent travelers, mall-goers, café-
hoppers etc and hence ads can be
targeted basis device, region, time
of the day etc
OUR KEY CLIENTS
WiFi Advertising…
Connects…
brands to mobile ready, Wi-Fi
using audience with smart and
creative execution of ideas
Reaches…
the audience which is right
for your business
Engages…
customers with interesting brand
propositions with immense
possibility of digital integration
Amplifies…
communication in
unique and highly
targeted environments
Analyzes…
with real-time reporting for
complete transparency and
control
PROPERTIES
Airports QSRs Education
Hospitality Retail
WiFi Interstitial + Login Page Banners
Reach your target audience directly on their mobile based on specific
targeting based on Operating System, Nature of device, internet browsers etc.
Airport Hotspots
Hotspot Name City
Delhi T3 Delhi
Delhi T1 Delhi
Mumbai T2 & T1 Mumbai
BIAL Bangalore
Hyderabad Airport Hyderabad
Pune Airport Pune
Kolkata Airport Kolkata
Chennai Airport Chennai
Surat Airport Surat
Retail and QSRs
Hotspot Name City
Tata Star Bucks Fort (Mumbai) Mumbai
Tata Starbucks Limited, Select City Walk,Delhi Delhi
Costa Coffee - DLF Courtyard Delhi
Starbucks, Brigade Orion Bangalore
Starbucks, AMBIENCE MALL GGN Gurgaon
Grand Mall, Chennai Chennai
Starbucks, Backstage (Santacruz) Mumbai
Costa Coffee-Inorbit Mall Pune
Costa Coffee - Harrington Road Chennai
District 6 Chennai
Suncorp - REEBOK, Malakpet Hyderabad
Le Mangii, Lower Parel Lower Parel
Krispy Kreme - Phoenix Market City Bangalore
Starbucks, Amanora Mall Pune
Star Bucks, South Ex-2 Delhi
Le Mangii, Powai Powaiand many more…
Hospitality
Hotspot Name City
The Beatle Mumbai Mumbai
Gharanah Chennai
YMCA Delhi Delhi
High Gates Hotel Bangalore
Class India Mohali
Ramada Jhamshedpur
Home@37 Delhi
JP Hotel Chennai
Ginger, Chandigarh Chandigarh
Tamanna Hospitality Services Pvt Ltd. Pune
Lavasa Ekant-Starlit Resort Pune
VITZ, Ghaziabad Ghaziabad
Lavasa Mercure-Ecotel Pune
YMCA Ahmedabad Ahmedabad
Hotel Fortune – Calicut Ernakulam
Hotel Bhargavi Jaipur
Education Hotspots
Hotspot Name City
Tata Management Training Centre Pune
Bluebells School International New Delhi
GMR Varlakshmi Hyderabad
Mantralay, Govt of Maharashtra Mumbai
Bird Catering and Lounges Private Limited Bangalore
Jain College Hostel-ASP Bangalore
Azim Premji Hostels Bangalore
Technology
• Smart content delivery network optimized to deliver efficiently
• Optimized brand performance with our sophisticated technology to
span different screen types and reach precise audience targets
• Cross-platform compatibility for seamless ad delivery
• Advertiser pays only for number of times the video promotions are
seen
WiFi Advertising (Airports, Malls, Hotels, QSRs, Colleges)
Brand: Raymond
WiFi Advertising at Delhi Airport Terminal 3
Brand: VISA
WiFi Advertising at Delhi Airport Terminal 1
WiFi Advertising at a premium QSR in Delhi
Brand: Lufthansa
WiFi Advertising at Bangalore Airport
Brand: HP
WiFi Advertising at Hyderabad Airport
Innovation Possibilities: Amazon Shopping Panel
Reporting Dashboard
• Daily Impressions
• Clicks
• CTR
• CPV
• Unique Users
• Costs
Login ID/Password will be provided to access all the above
Sample Dashboard– Campaign Summary
Sample- Campaign day wise graphs
We are one of the few technology outfits in India that is a proprietary display
platform, a proprietary video ad-platform, a exclusive airport media
company, a retargeting company and also a mobile advertising company.
And, we provide these services to some of the biggest brands globally.
Why SPIDIO?
Screenshot of Campaigns
03/16/15
Jaguar Trivago
Media case studies
Case Study 1
Branding for American Express
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives
Strategy: Promote Co-sponsored travel cards, Sponsor premium WiFi to filter audience (Only targeting users
who are ready to pay for WiFi. Running only during peak domestic business hours (6 – 10 pm & 6 – 10 pm)
Targeting: Laptop Users (Device)
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 2
Brand Recall for Emirates
Objective: Introducing new flight to Chicago: Reaching out to travelers at New Delhi & Mumbai Airports
to stay on top of their mind
Target Audience: Businessmen, Senior and top level executives (International Flyers)
Media Strategy: Increasing frequency of campaign during peak hours. Optimizing delivery to achieve
higher CTR’s.
Media: Interstitial Airport Hotspot at Mumbai & New Delhi Airports
CTR improved from 10% to 18% through the campaign
Case Study 3
Branding for Travel New Zealand
Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives (International Flyers)
Strategy: Promoting high quality Video and Banners leading to high CTR’s
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 4
Brand Recall for Renault
Objective: Reach out to a section of flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: SMB’s, Business Flyers, Frequent Flyers, International Flyers
Media Strategy: Promoting high quality Video and Banners for high brand recall
Media: Interstitial Airport Hotspot at Mumbai, New Delhi, Chennai, Goa & Bangalore Airports
Case Study 5
Branding for CISCO
Objective: Reach out to flyers across New Delhi, Mumbai and Bangalore Airports
Target Audience: Businessmen, Senior and Top level executives
Media Strategy: Promotion of Co-sponsored WiFi for CISCO targeting all users accessing WiFi from
Mobiles, Tablets, Laptops, etc.
Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
Case Study 6
Lufthansa New Routes
Announce New Routes and talk about exceptional
service
Objective: Target captive audience at Airports. To
announce launch of new routes and talk about
Lufthansa’s exceptional service
Establishing Lufthansa as flyers most preferred choice
Results: Targeted approach to focus on International
Flyers generated CTR of more than 10%. Thus resulting in
increased brand recall.
Case Study 7
Branding for Samsung S5
• Objective: To generate awareness for the New
Samsung Galaxy S5 4G, the next generation Smart
Phones from Samsung
• Target Audience: Samsung targeted iPhone 4 and
above, S3, Notebook and similar range of smart
phones
• Result: Significant increase in enquiries about new
phone at Samsung desk at Delhi T3 Airport.
W-5/33
Gurgaon, Haryana 122010
India
Email: info@spidio.net
For inquiries: Nikhil Karnani – 9873461244
Nikhil.spidio@gmail.com

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Slideshare spidio overview

  • 1.
  • 2. OVERVIEW • Connected to the 90% online video-ad influenced consumers in India • Connects Advertisers and Ad agencies to the audience worldwide • Focuses on seamless, flawless, targeted and quality Ad delivery across screens • Priced competitively and rich in consumer engagement creativity • Connected with 500+ deliverable video network publishers around the world We help clients reach out to their target audience through our exclusive video ads over Wi-Fi and Video-ads-over internet. Our key audience consists of frequent travelers, mall-goers, café- hoppers etc and hence ads can be targeted basis device, region, time of the day etc
  • 4. WiFi Advertising… Connects… brands to mobile ready, Wi-Fi using audience with smart and creative execution of ideas Reaches… the audience which is right for your business Engages… customers with interesting brand propositions with immense possibility of digital integration Amplifies… communication in unique and highly targeted environments Analyzes… with real-time reporting for complete transparency and control
  • 5. PROPERTIES Airports QSRs Education Hospitality Retail WiFi Interstitial + Login Page Banners Reach your target audience directly on their mobile based on specific targeting based on Operating System, Nature of device, internet browsers etc.
  • 6. Airport Hotspots Hotspot Name City Delhi T3 Delhi Delhi T1 Delhi Mumbai T2 & T1 Mumbai BIAL Bangalore Hyderabad Airport Hyderabad Pune Airport Pune Kolkata Airport Kolkata Chennai Airport Chennai Surat Airport Surat
  • 7. Retail and QSRs Hotspot Name City Tata Star Bucks Fort (Mumbai) Mumbai Tata Starbucks Limited, Select City Walk,Delhi Delhi Costa Coffee - DLF Courtyard Delhi Starbucks, Brigade Orion Bangalore Starbucks, AMBIENCE MALL GGN Gurgaon Grand Mall, Chennai Chennai Starbucks, Backstage (Santacruz) Mumbai Costa Coffee-Inorbit Mall Pune Costa Coffee - Harrington Road Chennai District 6 Chennai Suncorp - REEBOK, Malakpet Hyderabad Le Mangii, Lower Parel Lower Parel Krispy Kreme - Phoenix Market City Bangalore Starbucks, Amanora Mall Pune Star Bucks, South Ex-2 Delhi Le Mangii, Powai Powaiand many more…
  • 8. Hospitality Hotspot Name City The Beatle Mumbai Mumbai Gharanah Chennai YMCA Delhi Delhi High Gates Hotel Bangalore Class India Mohali Ramada Jhamshedpur Home@37 Delhi JP Hotel Chennai Ginger, Chandigarh Chandigarh Tamanna Hospitality Services Pvt Ltd. Pune Lavasa Ekant-Starlit Resort Pune VITZ, Ghaziabad Ghaziabad Lavasa Mercure-Ecotel Pune YMCA Ahmedabad Ahmedabad Hotel Fortune – Calicut Ernakulam Hotel Bhargavi Jaipur
  • 9. Education Hotspots Hotspot Name City Tata Management Training Centre Pune Bluebells School International New Delhi GMR Varlakshmi Hyderabad Mantralay, Govt of Maharashtra Mumbai Bird Catering and Lounges Private Limited Bangalore Jain College Hostel-ASP Bangalore Azim Premji Hostels Bangalore
  • 10. Technology • Smart content delivery network optimized to deliver efficiently • Optimized brand performance with our sophisticated technology to span different screen types and reach precise audience targets • Cross-platform compatibility for seamless ad delivery • Advertiser pays only for number of times the video promotions are seen
  • 11. WiFi Advertising (Airports, Malls, Hotels, QSRs, Colleges)
  • 12. Brand: Raymond WiFi Advertising at Delhi Airport Terminal 3
  • 13. Brand: VISA WiFi Advertising at Delhi Airport Terminal 1
  • 14. WiFi Advertising at a premium QSR in Delhi
  • 15. Brand: Lufthansa WiFi Advertising at Bangalore Airport
  • 16. Brand: HP WiFi Advertising at Hyderabad Airport
  • 18. Reporting Dashboard • Daily Impressions • Clicks • CTR • CPV • Unique Users • Costs Login ID/Password will be provided to access all the above
  • 20. Sample- Campaign day wise graphs
  • 21. We are one of the few technology outfits in India that is a proprietary display platform, a proprietary video ad-platform, a exclusive airport media company, a retargeting company and also a mobile advertising company. And, we provide these services to some of the biggest brands globally. Why SPIDIO?
  • 24. Case Study 1 Branding for American Express Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives Strategy: Promote Co-sponsored travel cards, Sponsor premium WiFi to filter audience (Only targeting users who are ready to pay for WiFi. Running only during peak domestic business hours (6 – 10 pm & 6 – 10 pm) Targeting: Laptop Users (Device) Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  • 25. Case Study 2 Brand Recall for Emirates Objective: Introducing new flight to Chicago: Reaching out to travelers at New Delhi & Mumbai Airports to stay on top of their mind Target Audience: Businessmen, Senior and top level executives (International Flyers) Media Strategy: Increasing frequency of campaign during peak hours. Optimizing delivery to achieve higher CTR’s. Media: Interstitial Airport Hotspot at Mumbai & New Delhi Airports CTR improved from 10% to 18% through the campaign
  • 26. Case Study 3 Branding for Travel New Zealand Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives (International Flyers) Strategy: Promoting high quality Video and Banners leading to high CTR’s Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  • 27. Case Study 4 Brand Recall for Renault Objective: Reach out to a section of flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: SMB’s, Business Flyers, Frequent Flyers, International Flyers Media Strategy: Promoting high quality Video and Banners for high brand recall Media: Interstitial Airport Hotspot at Mumbai, New Delhi, Chennai, Goa & Bangalore Airports
  • 28. Case Study 5 Branding for CISCO Objective: Reach out to flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives Media Strategy: Promotion of Co-sponsored WiFi for CISCO targeting all users accessing WiFi from Mobiles, Tablets, Laptops, etc. Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  • 29. Case Study 6 Lufthansa New Routes Announce New Routes and talk about exceptional service Objective: Target captive audience at Airports. To announce launch of new routes and talk about Lufthansa’s exceptional service Establishing Lufthansa as flyers most preferred choice Results: Targeted approach to focus on International Flyers generated CTR of more than 10%. Thus resulting in increased brand recall.
  • 30. Case Study 7 Branding for Samsung S5 • Objective: To generate awareness for the New Samsung Galaxy S5 4G, the next generation Smart Phones from Samsung • Target Audience: Samsung targeted iPhone 4 and above, S3, Notebook and similar range of smart phones • Result: Significant increase in enquiries about new phone at Samsung desk at Delhi T3 Airport.
  • 31. W-5/33 Gurgaon, Haryana 122010 India Email: info@spidio.net For inquiries: Nikhil Karnani – 9873461244 Nikhil.spidio@gmail.com