1. NIKHIL BANERJEE
Phone : +91-98180-47831
E-mail ID : nikhil.banerjee02@gmail.com
nikhil.banerjee@rjcorp.in
OBJECTIVE
To obtain a good position in Marketing and Sales Department in a reputed organization where there is ample scope for
organizational growth and development. I am looking forward for the wide scope where I can enhance my skills and work
with dynamic growth-oriented companies.
WORKING EXPERINCE – 8 Years
Current Assignment
In RJCORP (VARUN BEVERAGES LIMITED) as a Senior Customer Executive May 2015 to till now.
Current Location: - GURGAON.
Job responsibilities
Volume
Responsiblefor Targeted Volumes in the desired pack & brand mix.
Selling over 40 SKUs rangingfrom Rs 10/- to Rs 80/- per SKU.
Ensuringvolumes brand & pack mix for physical & 8oz achievements.
Marketing
Ensuring share gains and Brand/Pack shares at agreed %age (Pepsi 60%+, M.Dew 80% +, Mirinda 30 % +, 7up
40% + and Nimbooz Masala Soda 55%).
Executing the outdoor/indoor visibility & regional schemes.
Discount
Responsiblefor managing& controllingretail schemes.
Maintainingclaimhygiene.
Timely Marriagetapping.
Merchandisingatthe market as per the company norms.
Findinginnovativeways of inducepurchase.
Getting right space& shelvingfor our products.
Activations & Promotions of NPD’S brand & pack mix at specified outlets.
Depot Management
Timely Gate meeting of PSR’s in every morningby 8:00 a.m.
Motivate them to achievetheir daily projection target.
Maintainingrightstocks in Depot.
Ensuringtimely delivery at market place.
Review of SAMNA in every evening meet of DA’s.
Relationship Management
Interacting with every potential Retailer along with Wholesalers on regular basis & providing information to all
their queries.
Educate our business partner about ‘ROI’.
Ensuringa win-win environment between trade & business associates.
2. Market MIS & Reporting
Keeping a sharp eye on competitor activities.
Generating market MIS & timely reporting to Region Office.
FMO’s salefigures tracking& reporting on daily basis.
Stock maintaining& Review four times in a month for focused brands objectives.
PREVIOUS ASSIGNMENTS & LOCATIONS with Clienteles
In Randstad India Ltd. Deputed to Seagrams (Pernod Ricard India (P) LTD) as a DSM.
Area: Ghaziabad,Noida,Gurgaon, Jhajjar & Bahadurgarh (March 2010 to April 2015).
Associated Business Partners were Ponty Chaddha & group in all over UP territory along with 17th districts & Bunty
wines, ADS groups & associates, Lake Forest wines, Krishna Wines, Mankamna wines and also small Individuals in
Gurgaon.
In Reliance Telecom & Broadband Services as Sales Executive.
Area: Jaipur (Jan 2007 to Feb 2010).
ACHIVEMENTS
Ghaziabad area was highestgrowing in BP in spite of distributor constraints.
Imperial Blue & Royal Stag Mega Display Winner with maximum face-ups and Ownership in Gurgaon Head-Quarter
alongwith an individual’s shop atkatariyachowk.
BIO sales were at the all time high.
100 % placement of IMFL (including NPD’s) Hundred Pipers, Blenders Pride & Blenders Pride Reserve Collection, BP
2ltr,Royal Stag & Royal Stag Barrel Select, RS 2ltr,Imperial Blueand Fuel Vodka and as well as BIO in Old Gurgaon.
Took over our Competitor’s brand shop into PRIPL in Old Gurgaon with best of efforts for 2013-14.
Achieved maximum sale figures of pripl’s struggling brand Fuel Vodka in entire Haryana during 1st & 2nd quarter of
2014 (July to December).
ACADEMICS
2002-2003
2004-2005
2006-2009
Secondary from Rajasthan Board,Ajmer.
Sr. Secondary from Rajasthan Board,Ajmer.
Graduate in Commerce from Rajasthan University,Jaipur.
IT SKILLS
Excel and PowerPoint.
Internet Familiar.
PERSONAL DETAILS
Permanent Address : H. No. 5/158,Shivaji Nagar,old gurgaon.
Date of Birth : 28th August 1986.
Marital Status : Married.
Language : English,Hindi,Bangla & Regional.
I hereby declareall aboveinformation is true and correct to the best of my knowledge and belief.