Creating brand identity

1. NIHAR ROUTRAY
BLP-022

2. I
D
E
Living on the Edge
N
There's somethin' wrong with the world
T today
I I don't know what it is
Something's wrong with our eyes
T
We're seeing things in
Y a different way

3. J
U • Bold
D
G • Live life
E without fear
M • Unconventional
E
N • Rebels
T • Ready to take

4. R I could stay awake just to h
E
• Relate to their attitude of living life
L
without fear
A
T • Aerosmith has been unconventional in
I their music becoming the best-selling
American rock band of all time- I
O
believe in creating my own higher
N
standards allowing me to innovate
S
and adapt quickly
H
I • Their comeback after internal
P conflict in the 1980’s has been
described as one of the most

5. Thank You