Strength Weakness Opportunity Thread analysis , human resource management functions of disney ,Contribution of disney revenue,Disney's happy employees , best motivational company

2. Presenter
Nigam Rafique

3. Overview
Introduction
Mission
Founders
Current CEO
Revenue and net income
Contribution of segment
revenue
Disney’s reputation
Management
HRM function
SWOT Analysis
Conclusion

4. “The Walt Disney Company, with its variety of diversified businesses and distinctive
brands, is the world's leader in high-quality family entertainment. With operations in
more than 40 countries, our approximately 180,000 employees and cast members
around the world set the standard in the future of entertainment”
Introduction

5. Walt Disney Roy_O Disney
Founders

6. “The Walt Disney Company's objective is to be one
of the world's leading producers and providers of
entertainment and information, using its portfolio of
brands to differentiate its content, services and
consumer products “
Mission

7. Current CEO
Bob
Iger

8. US$52.46 billion
 Revenue
 Net income
US$8.38 billion
 Number of employees
180,000
 Headquarter
500 south Buena vista street Burbank,
California, United States

9. Contribution Of Segment Revenues
Media Networks Parks & Resorts Studio Entertainment Consumer Product Interactive

10. MAP
France
Disneyland Paris
Hong
Kong
Disneyl
and
China
Shanghai
Disney
Resort
Japan , Tokyo
Disney Resort
Hawaii
Aulani Disney Resort
& Spa
California
Disneyland
Resort ,
Walt Disney
Imagineerin
g
Florida
Walt Disney World Resort
Disney Cruise Line
Disney Vacation Club
Adventures By Disney

12. Disney is the 2nd best reputational company of 2016
According to the ranking of

13. Apex level
Secondary level
Managerial
level
Disney Management Hierarchy

14.  At the apex of the managing team is the CEO of the
company who holds the office of chairman as well
Apex Level

15. Secondary
level
 At the secondary level, there are total of 13 departments each headed by
presidents or chairpersons who are directly accountable to the CEO .
Some of them are Finance, Operations, human resources, television
group, strategy and business development, communications, etc. These
also include the chairpersons of their primary business segments.
 . Acting as the link between the lower and top levels, this level acts an
effective mediatory for the company.

16. Managerial level
 This is prime base level which has on ground work and deals with the day
to day base working of the company
 This is the strongest level of hierarchy that has had a major part in
strengthening the company’s position in diversification, responsiveness,
recognition of brand and creative processing
 It functions through 5 sub-units out of which the departments under the
first sub unit are located geographically and do the basic functional jobs
at the ground level
 The other four departments work as support services to the first sub
unit.

17. HRM FUNCTIONS

20. Stratrigical
Planning
 Find the
wizards that
could bring
happiness to
their customer

21. “We want you to be
Happy”

22. Recruitment
 Disney cast members aren’t just hired for a job; they play a role in the
“show.” Every aspect of the casting (hiring) process is a presentation
of the Disney culture
 Disney hires attitude over aptitude “We can teach someone to
drive a bus. We cant teach them to smile and be happy”

23. Selection
 In the job description, include the skills and behaviors that the best employee for
the job would have.
 Use behaviorally based questions as a part of the interview process
 Pepper in questions that test for cultural values by listening for key repeatable
messages from the applicant

24. Training and
development
"We spend a lot of time training and immersing trainees into the culture,"
"There are six full weeks of training before a new cast member even sees a
guest."
Williford said.

25. A Trained Princess

26. Employee satisfaction, not customer
satisfaction, should be a leader’s
priority. Employee satisfaction will
trickle down to the customer.

27. Best Motivational Company

28. SWOT Analysis

29. Strength
s
 Star Wars
 Consumer Products
 Theme Parks

30. Weakness
 Losing Subscribers
 High Costs of Business
 Risk at The Box Office

31. Opportunities
 Investing In Vice
 Shanghai Disneyland

32. Threats
 Netflix
 Warner Bros
 Smaller Amusement
Parks

33. Conclusion

35. Thank you