10 minutes presentation about social and environmental issues in the life cycle of computers and notebooks, further a description of the dream 'Green PC' and evidence that Dutch consumers will buy it. Presentation held by Niels Oskam of Rank a Brand at August 18th 2010 at Microsoft Netherlands.

3. “ Today the web is driven by its’ users and peoples’ thoughts on everything, including products and brands and reviews on comparison sites. The result is an influence economy that is forcing brand owners to become more transparent, open, conversational and honest ; they have to rethink the way that influence is distributed”. Universal McCann: “When did we start trusting strangers?” 2008

12. Among the most pressing issues is the lack of freedom of association and collective bargaining. Long working hours, forced overtime and low wages are no exception. SOMO – Reset, Corporate social responsibility in the global electronics supply chain

14. Percentage huishoudens in Nederland dat 1 of meer Fair Trade chocolade artikelen kocht per jaar. Bron: GFK

15. Bronnen: CBS, Ecofys

16. Bron: Compendium voor de Leefomgeving / RDW

17. The green dream laptop: Quick, light, reliable Benefits all People Produces Energy Lasts for life