Points of intersection between print and digital media.
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Design is an unforgettable adventure for the readers and good design strategy does more than just look good; it’s a marketing and branding tool than can do wonders! How print and digital media are on the same page;An attempt to find it out.
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Points of intersection between print and digital media.
- 1. The highest form of victory is to conquer by strategy. By Nidhi J Agrawal
- 2. Design is an unforgettable adventure for the readers and good design strategy does more than just look good; it’s a marketing and branding tool than can do wonders!
- 3. Print Design A tour of the user experience and how it can be progressed into a blend of technology and upgradation of design strategy. 1
- 4. “ Digging deeper with paper and pixels because readers have the habit of engrossing themselves if their senses are triggered and digital consumer experience enhances the consumer engagement.
- 5. Print Design – User experience1a Expectations with respect to the readability. •Visual hierarchy •Alignment •Consistency •Symmetrical and assymetrcal balance. Advertisement mix via print media •Triggering the senses of the readers •Breathing white space •Grids and focal points •Overlapping of digital and print media.
- 6. A picture is worth a thousand words An even distribution of pictures on a page that takes the reader’s eyes in a directional flow is a meritorious step towards a great experience that stays for long. Fig 1a Fig 1b
- 7. Getting into the magazine. Content pages are the first impression on the readers. An attempt to make it more interesting. Magazine page , Fig 1c Magazine page , Fig 1d
- 9. Page’s drive test now How to know the page’s drive? On the next slide.
- 11. Upgradation and Technology Balanced appearance How about a great information architecture to upgrade the website and overlap of both the mediums? Print media lovers The readers who are loyal to the print medium are also relying on the brand’s digital updates. Presentation One editon full of thrilling content and knowledge will be more interactive and user friendly.
- 12. Digital Experience The availability of magazine editions on Magzter and Zinio has made the reach easier. There are some surprising overlapping experience of the digital and print medium loyalists. 2
- 13. When print gets into digital Print and digital , Fig 2a Print and digital , Fig 2b
- 14. Picture edits – Re design. Magazine’s page
- 15. Overlapping How can you make sure that your magazine is bi-polar? Let’s see! 3
- 16. Overlapping of digital & print PRINT DESIGN DIGITAL DESIGN 1. Grids , 2. Responsive design with respect to the consumer behaviour, 3. Focal points on a page and screen , 4. Plotting of the content 5. Balance 3a
- 17. Overlapping points. Fig 3a Overlapping points. Fig 3b Overlapping points. Fig 3c
- 18. Overlapping! How? Wrapping up with the answer! 4
- 19. 1. Grids , 2. Focal points on a page and screen , 3. Plotting of the content 4. Balance Points of intersection!
- 20. Catching up with TG An attempt to catch up with the Topgear’s pace at print and previous work at digital. 5
- 21. Picture Editing & Trial on the original issue pages.
- 25. Thanks! By Nidhi J Agrawal https://www.behance.net/anidhi201faee https://www.linkedin.com/in/nidhi-jiwan-agrawal-b16a31a3/