3. SHARE OF VOICE
ICICI Bank had the highest share of voice (29%) amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
24%
Citibank India
22%
HDFC Bank
18%
ICICI Bank
29%
Standard
Chartered India
2%
Kotak Mahindra
Bank
5%
4. ICICI Bank generated maximum positive buzz
followed by HDFC Bank
Axis Bank had maximum negative buzz followed
by HDFC Bank
SENTIMENT ANALYSIS
*Data from LocoBuzz (an analytics based integrated marketing platform)
3775
1861
5184
9276
611
1539
0 4000 8000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Positive Mentions
22241
4147
10865
6167
437
4010
0 5000 10000 15000 20000 25000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Negative Mentions
5. BRAND REPUTATION
Positive buzz as compared to overall buzz
Bank Positive buzz
Standard Chartered India 11.25%
ICICI Bank 10.72%
Kotak Mahindra Bank 10.48%
HDFC Bank 9.68%
Axis Bank 5.11%
Citibank India 2.75%
Negative buzz as compared to overall buzz
Bank Negative buzz
Axis Bank 30.11%
Kotak Mahindra Bank 27.30%
HDFC Bank 20.29%
Standard Chartered India 8.04%
ICICI Bank 7.13%
Citibank India 6.14%
Standard Chartered India had the highest % of
positive buzz. Citibank India had the least % of
positive buzz as compared to overall buzz
Citibank India had the lowest % of negative
buzz as compared to overall buzz, followed by
ICICI Bank
6. PLATFORM WISE BUZZ
Platform wise all banks had maximum buzz on Twitter followed by Facebook. Citibank India had
the highest buzz on Facebook
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Citibank
India
Axis Bank HDFC Bank ICICI Bank Kotak
Mahindra
Bank
Standard
Chartered
India
YouTube 1 604 211 292 29 4
News 370 8641 4877 7723 1427 274
Discussion Forums 627 2886 0 1919 1100 1145
Complaint Websites 83 595 829 844 239 84
Blogs 38 1626 1137 1919 484 209
Google+ 428 1464 1966 1149 178 21
Twitter 51253 53425 39068 66535 10338 2138
Facebook 14481 4038 2807 5770 810 1558
7. PRODUCT ANALYSIS (CREDIT CARDS)
Citibank India credit cards generated the maximum buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank
6%
Citibank
India
56%
HDFC Bank
17%
ICICI Bank
11%
Standard
Chartered
India
9%
Kotak
Mahindra
Bank
1%
Total Mentions on credit cards
0 100 200 300 400 500 600 700
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Mentions on Credit Cards
Negative Positive
8. PRODUCT ANALYSIS (BRANCH)
HDFC Bank branches garnered the maximum overall buzz & Kotak Mahindra Bank had the highest negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0 500 1000 1500 2000 2500 3000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Mentions on Branch
Negative Positive Overall
9. PRODUCT ANALYSIS (DEMONETIZATION)
Axis Bank had the maximum negative buzz amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
5000
10000
15000
20000
25000
30000
Axis Bank Citibank India HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Mentions on Demonetization
Total Positive Negative
10. PRODUCT ANALYSIS (ATM)
HDFC ATMs had maximum negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
1000
2000
3000
4000
5000
6000
Axis Bank Citibank
India
HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
Mentions on ATM
Total Positive Negative
11. CAMPAIGN ANALYSIS ( OVERALL BUZZ)
Citibank India had the maximum buzz on campaigns followed by ICICI Bank
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Axis Bank Citibank
India
HDFC Bank ICICI Bank Standard
Chartered
India
Kotak
Mahindra
Bank
7655
41322
8587
31555
768 186
Total Mentions
12. CAMPAIGN ANALYSIS ( POSITIVE & NEGATIVE MENTIONS)
Citibank had maximum positive mentions and Axis Bank had maximum negative mentions on campaigns
*Data from LocoBuzz (an analytics based integrated marketing platform)
34
1090
23
169
73
14
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
0 200 400 600 800 1000 1200
Positive Buzz
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
0 50 100 150 200 250
Negative Buzz
13. KEY OBSERVATIONS
ICICI Bank had the highest SOV i.e. 29%, amongst all the competition
ICICI Bank generated maximum positive buzz & Axis Bank generated maximum negative buzz
Standard Chartered India had the highest percentage of positive mentions & Citibank India had
the lowest percentage of negative mentions as compared to their overall mentions
Citibank India had the highest buzz on Facebook as compared to competition
HDFC branches had maximum negative buzz
Citibank India’s credit cards generated the maximum overall & negative buzz
HDFC Bank’s ATMs had the highest negative buzz
Axis Bank had maximum negative buzz on demonetization
Citibank India’s campaigns had the highest buzz as compared to competition
Citibank India generated maximum positive buzz and Axis Bank had maximum negative buzz on
its campaigns amongst all the competition
