Asian Paints Ltd.(India) & its Group Subsidaries,Organisational Structure,Products and Business Functional Heads.

1. Asian Paints has come a long way since its small beginnings in 1942. It was set up as a partnership firm by four
friends who were willing to take on the world's biggest, most famous paint companies operating in India at that
time. Over the course of 25 years, Asian Paints became a corporate force and India's leading paints company.
Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints
since 1967. Today, it is double the size of any other paint company in India. Asian Paints manufactures a wide
range of paints for decorative and industrial use.
The Company was incorporated as a private limited company under the name of Asian Oil and Paint
Company Pvt. Ltd. The Company manufacture a wide range of surface coatings catering to different end-uses.
It also manufactures vinyl pyridine latex used in the manufacture of rubber tyres. The company expanded its
products range, developed its own technology, set up a distribution network penetrating in smaller towns and
ploughed back a large part of earnings into creation of new facilities.
1965
The name was changed from Asian Oil and Paint Company Pvt. Ltd. to Asian Paints (India) Pvt. Ltd.
1973
It was converted into a public limited company.
1985
The Company undertook to set up a third paint unit at Patancheru,a notified backward area near Hyderabad,
for the manufacture of 15,000 MT of paints and enamels.The Company entered into a collaboration agreement
with Nippon Paints Co. Ltd., Japan, to obtain technical know-how to manufacture powder coating and coil
coatings under an exclusive licence. Necessary manufacturing facilities for the powder coatings with a capacity
of 300 MT were installed and commissioned at Kasna plant during 1992-93.
1987
The Company jointly with Tamil Nadu Industrial Development Corporation (TIDCO) promoted a joint
sector Company under the name Pentasia Chemicals Ltd. (PCL), for the manufacture of 3,000 TPA of
pentaerythritol and 1,800 TPA of sodium formate. The project commissioned in March. 41,48,148 Bonus equity
shares issued in prop. 1:2.
1990
Asian Paints (South Pacific) Ltd., in Fiji and Asian Paints (Tonga) Ltd., are two joint venture set up abroad with
the Company supplying the necessary know-how. Both these are the Company's subsidiaries and the equity
participation by the Company amounted to 51% in the former and 25% in the latter as at 31st December. Asian
Paints (South Pacific) Ltd., holds an additional 25% in the equity capital of Asian Paints (Tonga) Ltd.
The Company also set up two more joint ventures under the names and styles of Asian Paints (Nepal) Pvt.
Ltd., and Asian Paints (S.I.) Ltd., both of which are subsidiaries of the Company.
1996
The Company proposed to set up a fifth point manufacturing plant at Ratnagiri, Maharashtra. During 21st
February, a fire broke and in the paint manufacturing block of Mumbai plant causing extensive damage to the
materials stored in the block. A joint venture company viz. Asian PPG Industries Pvt. Ltd. ws set up alongwith
PPG Industries, Inc. of USA to market and/or manufacture automotive paints and certain Industrial products as

2. may be decided upon mutually between the partners.
1998
Asian Paints, the Rs.737.20 crore paints major, has launched a new marketing thrust with the introduction of a
one-stop colour shop for paints complete with a software for consumers to choose and select their different
shade combinations.Asian Paints, India's No.1 Paint Company recently, launched their latest offering ‘Asian
Paints Colour World’. Credit Rating Information Services of India Ltd (Crisil) has assigned a ‘AAA’ rating to
the proposed non-convertible debenture (NCD) obligation of Asian Paints Ltd (APL).
Two subsidiaries of Asian Paints - Pentasia Chemicals and Pentasia Investments - have been merged with the p
arent company following the approval of the Board for Industrial & Financial Reconstruction (BIFR). Asian
Paints Limited, the largest paint company in India, launched its first exclusive showroom in Mumbai.
1999
In its first-ever acquisition overseas, Asian Paints Ltd (APL) has acquired a 76 per cent equity stake in Sri
Lanka-based Delmege Forsyth & Co (Paints) Ltd.
2002.Executes agreement for purchase of 60% equity capital of SCIB Chemicals S.A.E., Egypt.Launches its
$3 million joint venture with Bangladesh-based Confidence Cements in which the holds 51 per cent stake.
Acquires controlling stake of 50.1 per cent in Berger International, Singapore, for Rs 58 crore, appoint Jalaj
Dani as CEO 2003
Asian Paints, via its Singapore-based subsidiary - Berger International - inks a technology and brand licensing
agreement with PT Abadi Coatings Solusi, an Indonesian paint company
Acquires Taubmans Paints (Fiji) Ltd. through its subsidiary in Fiji, Asian Paints (South Pacific) Ltd
(APSP).Acquisition of 9.2% shares in ICI India Ltd. Asian Paints bags Ken Sharma award.
2005
Berger Intl partners with Filipino firm Dutch Boy.Company has changed its name from Asian Paints (India)
Ltd. to Asian Paints Ltd. 2006.Asian Paints - APICL's new mfg plant at Baddi commences commercial
production
2010
Berger International Ltd Singapore (BIL), a subsidiary of Asian Paints Ltd , which is a wholly owned
subsidiary of the Company.The Company's new paint plant at Rohtak in the State of Haryana has commenced
commercial production.Asian Paints Signed a MOU with Maharashtra Govt. to set up a Mega Project for
manufacture of Paints & Intermediate
2011
Asian Paints to form second Joint Venture with PPG Industries.Asian Paints Company's subsidiary, SCIB
Chemicals SAE has temporarily restarted the operations of its two plants in Egypt
Group Subsidaries of Asian Paints Ltd (India)
Asian Paints along with its subsidiaries has across the world and 26 paint manufacturing facilities, servicing
consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and
Taubmans. We operate in 5 regions across the world viz. South Asia, South East Asia, South Pacific, Middle
East and Caribbean region through the five corporate brands. In 7 markets, we operate through our subsidiary,
Berger International Limited; in Egypt through SCIB Paints; in 5 markets in the South Pacific we operate
through Apco Coatings and in Fiji and Samoa we also operate through Taubmans.
Over the years Berger expanded its operations across oceans, to cover numerous
geographies. In 1994, Berger units were brought under the single umbrella of the holding
company 'Berger International Limited (BIL)' with headquarters in Singapore, which
was also listed on the Singapore stock exchange. In November 2002, BIL became a part of
the Asian Paints Group. Today, the name of Berger is synonymous with quality and
innovation. BIL has presence across three regions viz. Middle East, Caribbean and South
East Asia. In the Caribbean region, Berger is a household name. And considering that the
company celebrated 50 successful years in the region recently, this is not surprising.

3. Asian Paints Industrial Coatings Limited has been set up to cater to the powder
coatings market which is one of the fastest growing segments in the industrial coatings
market.
APCO is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints
operates in Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of
ApcoCoatings.
Founded in 1979, SCIB Paints is today a reputed name and ranks amongst the top five paint
companies in Egypt. SCIB Paints became a part of the Asian Paints group in August, 2002.
PPG Asian Paints, (earlier known as Asian PPG Industries Pvt Ltd.), established in
March 1997, is a 50:50 joint venture between Asian Paints Limited and PPG Industries, Inc.,
USA. It was formed with the objective of providing solutions to the paint requirements of
Indian automobile manufacturers. The joint venture brought together two leading companies
with strengths in technology, manufacturing and customer insight.
Asian Paints PPG (AP PPG), the second 50:50 joint venture with PPG Industries, Inc.,
USA was formed in 2012. This joint venture caters to the market for protective coatings,
floor coatings, road marking paints and powder coatings.
Taubmans Paints Fiji, the fourth largest paint company in Fiji, became a part of the Asian
Paints family in September, 2003. Taubmans Paints is the dominant player in the project
sales segment in the country and is a leader in the neighbouring Samoa Islands. It has two
manufacturing facilities, one in Suva (Fiji) and the other in Samoa
In August 2013, Asian Paints acquired a 51% stake in the Sleek Group, which is a major
player in the organised modern kitchen space with a pan-India presence. The company is
engaged in manufacturing, selling and distributing modular kitchens as well as kitchen
components including wire baskets, cabinets, appliances, accessories, etc.
ESS Bathroom Products Pvt Ltd. is one of the oldest & renowned bath fittings
manufacturers in India. Over the years, the company has established its credibility for
quality and reliable products ranging from faucets, showers, accessories & other allied
bathroom fittings.On 14th May 2014, Asian Paints, India’s largest decorative paint
company, acquired the front end sales business of Ess Ess - including Brands, Network and
Sales Infrastructure. The business transfer involves a binding agreement between the two
company to further strengthen the foothold of Ess Ess products in the bathroom space. The
new brand identity of this association stands as Ess Ess by Asian Paints.

4. Organisation of International Business of Asian paints
In February 2015, Kadisco, one of the leading paint companies in Ethiopia became part of
the Asian Paints group. Kadisco is engaged in the manufacture and sales of decorative
paints, industrial paints, automotive paints, other coatings and adhesives in Ethiopia.

5. Organisational structure of Asian paints

6. Functional Heads
Current Designation Qualification Role
Emrana Sheikh
Vice President - Human
Resources at Asian Paints
She has completed her Bachelor of
Science (B.Sc.),Physics and
MHRM,HR from Mumbai University
and PGDM from University of
Leicester. Broad-base experience of
more than 22 years in
Transformational & Strategic HR
Management, Organizational
Development, Employee Branding,
Engagement and Change Management
within matrix organizational structures
Total responsibility for the Human
Resources function of Asian Paints,
including subsidiaries and
International Operations, with 23
Manufacturing Facilities and
Operations in 17 Countries.
Pavan Patil
Sr. Reasearcher
He has completed his Bachelor of
Technology (B.Tech.), Paints
Technology from North Maharshtra
University and Master of Technology
(M.Tech.), Surface Coating
Technology from University Institute
of technology, matunga
Coatings product development in
PU, PE, Melamine, Alkyd &
Acrylics, shade matching,
complaint handling, cost reduction
and following quality standards.
Subhashis Sinha
Corporate HR-Learning and
Development at Asian Paints &
Visiting Faculty at Indian
Institute of Management
Lucknow
He has completed his B.Sc,
Economics( Honours), Statistics,
Mathematics from Narendrapur Ram
Krishna Mission Residential College
and Master of Business Administration
(MBA), General Management,
Finance, Analytics from NMIMS.He
has also done FPM, Strategic
Management, Organizational
Behaviour from IIM,Indore.
Attempting to create an ecosystem
of learning which will get
manifested as a way of life for
employees in the organization.
Constructs such as change
management, technology enabled
learning platforms, coaching , need
analysis, cross functional
alignment with plants , sales and
other functions, project
management, social learning
resonate well with me and I look at
these as just some of the means and
not an end in themselves , which I
specialize in and work in .

7. Sebati Iyengar
Senior Manager HR - Corporate
Recruitment at Asian Paints
She has completed B.A. in Social
Work, Specialisation in Rural
Development from Tata Institute of
Social Sciences. M.A. in Human
Resource Management and Labour
Relations, Human Resources.She is
a HR Professional with experience
in all fields of HR - Recruitment,
Training, Compensation,
Engagement, Performance
Management, Business
Partnership, Mergers and
Acquisitions.
Handling Corporate Recruitment
for Asian Paints.Responsible for
campus engagement with Tier I
MBA colleges.Accountable for
Recruitment as a Centre of
Expertise across the organisation.
Strategic manpower planning, and
workforce optimization. Also
responsible for Sleek International
Pvt Ltd - Business HR with a focus
on setting up HR processes and
Integration.
Anirudha Karnataki
Country Head - Logistics at Asian
Paints
He has completed his Bachelors
of Engineering, Mechanical from
Walchand College of Engineering,
Sangli and PGDIM, Supply Chain
from National Institute of
Industrial Engineering.
Currently responsible for raw
material purchase under various
categories viz oils, speciality
chemicals, pigments etc.Also
handle all the associated activities
such as delivery, price forecasting,
working capital management.
Naveen Murali
Senior Brand Manager
He has completed his Bachelor of
Technology (B.Tech.), Mechanical
Engineering from National Institute
of Technology Warangal and
PGDM, MBA from IIM
Kozhikode, India
Custodian for multiple select
brands for Asian Paints across the
Indian sub-continent, including
Apcolite Premium Enamels, among
others. Handling brands with net
annual sales turnovers above 2700
Crores..An MBA from IIM
Kozhikode specializing in Sales &
Marketing currently associated
with Asian Paints with experience
as both Brand Manager and Area
Manager for over 3 years
Pankaj kumar
Admin Officer
He has completed his BBA,
Finance from Birla Institute of
Technology, Mesra Ranchi
Customer Accounting
Statutory Compliance Monitoring
Preparation of Sales reports
Filing returns pertaining to Sales
tax, ESIC, Minimum wages,
Professional tax etc.
Maintaining all the receipts,
payments and outstanding due to /
from the dealers, reconciling the
same and generating detailed
reports.

8. Berger International Ltd, Singapore
Berger International Limited is a Singapore-based investment holding and management company.
The Company operates in two segments: Paints and Construction and other services. The paints
segment includes the manufacture, sale and distribution of paint and its related products. The
construction and other services segments comprises painting, repainting and redecoration of
buildings, supply of building materials and other general contractor works and other sundry sales.
Business Functional Heads
Mr. Abhijit Roy
Managing Director & CEO
Mr. Roy, the Managing Director of the
Company, was born on 12th July, 1965. He
graduated in Mechanical Engineering from
Jadavpur University, Kolkata and then
completed his post graduation in Business
Administration from the Indian Institute of
Management, Bangalore.
Mr. Srijit Dasgupta
Director, Finance
Mr. Dasgupta is a B.Sc (Hons) from Calcutta
University, AICWA from Institute of Cost &
Works Accountants of India & Company
Secretary from Institute of Company Secretaries
of India having over 29 years of work
experience. He started his career with
Machinery Manufacturers Corporation Limited
and prior to joining Berger was associated with
the same organization.
Mr. Aniruddha Sen
Sr. Vice President &
Company Secretary
Mr. Sen is a B.Sc (Hons) from Calcutta
University, Diploma in Management from
IGNOU, Delhi, AICWA from Institute of Cost
& Works Accountants of India & Company
Secretary from Institute of Company Secretaries
of India having over 30 years of work
experience. He started his career with Indian
Aluminium Company Limited and prior to
joining Berger he was associated with the same
organization.

9. Mr. Bhabesh Bera
Sr. Vice President – R & D
Mr. Bera is a B.Sc (Hons) & M.Sc (Chemistry)
from Ranchi University having over 36 years of
work experience. He started his career with
C.S.I.R and prior to joining Berger he was
associated with the same organization in
Regional Engineering College, Durgapur.
Mr. Sandip Mitra
Sr. Vice President – Sales &
Marketing Protective
Coatings Division
Mr. Mitra is a B.Sc (Hons), B.Tech & M.Tech
(Chemical) from Calcutta University having
over 36 years of work experience. He started his
career with Shalimar Paints Limited and prior to
joining Berger was associated with Jenson &
Nicholson (India) Limited.
Mr. Deepak Misra
Vice President – IT
Mr. Deepak Misra is a Post Graduate in
Mathematics (M.Sc.) from Kumaon University
with a Post Graduate Diploma in Computer
Programming & Systems Analysis from DIMS.
With over 30 years of rich experience in the IT
domain, he has worked with leading IT
products, technologies and services, like Oracle
India Pvt. Limited and Panasonic India Pvt. Ltd
to name a few.
Dr. Prosanta Kumar Ghosh
Vice President – Manufacturing
Dr. Ghosh is a B.Sc (Hons) from Burdwan
University, M.Sc (Physical Chemistry) &
M.Tech (Material Science & Engg.–Polymer)
from IIT, Kharagpur & Ph.D (Polymer Science)
from IIT, Kharagpur having over 26 years of
work experience. He started his career with IVP
Limited, and subsequently worked for Rotomac
Electricals Limited. Prior to joining Berger he
was associated with ICI (India) Limited.
Mr. K. K. Sai
Vice President – Marketing,
Retail Decorative Paints
Mr. Sai is a B.Tech (Chemical) from IIT,
Chennai and MBA, FMS, New Delhi having
over 23 years of work experience. He started his
career as Management Trainee in Berger Paints
and over the years had an opportunity to get
exposed to various functional domains within
the organization. He continues to be associated
with the company in the current role.

10. Mr. Indrajit Amal Majumdar
Vice President– Sales, Retail
Decorative Paints
Mr. Majumdar is a BE (Mech.) from NIT, Surat
and PGDM from IIM, Lucknow having over 20
years of work experience. He started his career
with Ashok Leyland and subsequently worked
with Blow Plast Ltd., ICI India Ltd, Coca-Cola
India and prior to joining Berger was associated
with Olam International Ltd., Angola.
Mr. Dinesh Kumar Virmani
Vice President – Materials
Mr. Virmani is a B.Tech (Chemical) from
HBTI, Kanpur, PGDM&S from Bharatiya Vidya
Bhavan, New Delhi & MBA from University of
Delhi having over 34 years of work experience.
He started is career with Asian Paints Limited
and subsequently worked for Hoyles Paints
Limited, Berger Paints India Limited and
Goodlass Nerolac Paints Limited.
Mr. Subhashish Das
Vice President – Corporate HR
& Personnel
Mr. Das is an M.Com & LL.B from Pt. Ravi
Shankar Shukla University, Raipur; PGDPM
from National Institute of Personnel
Management (NIPM), Kolkata, SIMAP from
IIT, Kharagpur and PGDHRD from AIMA &
NHRD, New Delhi having over 17 years of
work experience. He started his career with
Ambuja Cements Limited and prior to joining
Berger was associated with the same
organization.
Mr. Sudip Dasgupta
Sr. General Manager – Sales &
Marketing Auto & GI Division
Mr. Dasgupta is a Bachelor of Chemical
Engineering from Jadavpur University, also
completed MPT (Management programme for
Technologist) from Indian Institute of
Management, Bangalore. He is having over 24
years of work experience. He started his career
with ICI India Limited, moved over to BASF
India Limited later on and prior to joining
Berger, he was associated with Kansai Nerolac
Paints.

11. Mr. Bijoy Mukherjee
General Manager – Powder
Coatings Sales & Marketing
Mr. Bijoy Mukherjee, B.Sc. (Chemistry) ,
M.Tech. (Polymer Sc. & Tech) and MBA
(Marketing) attached with BERGER PAINTS
for last 27 years in various functions and
currently heading the Powder Coatings Sales &
Marketing as General Manager.
Berger Products