DRH Internet Inc.

Greater Chicago Area United States

Technology / Software / Internet

Teaching Contemporary Marketing for Trinity's baccalaureate program. This course is an introduction to the activities and decisions faced by marketing and business managers in both business and non-business organizational environments. Emphasis will be on the basic understanding of the principles of marketing, marketing research, environmental analysis, competitive analysis, developing marketing strategies, and developing effective supporting mix marketing strategies for a product or service. Additionally, a summary marketing plan will be developed as the course’s integrative team project. Students encouraged to consider how marketing plans, decisions and implementation affect