Biztech Day Online Branding 101
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Presentation given by Nicole Nicolay & Rick Rochon at BiztechDay 08 (San Francisco). Topic: How to create a Web presence for your business.
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Biztech Day Online Branding 101
- 1. Online Branding 101 Creating a Web Presence for Your Business Nicole Nicolay Effektive Solutions MyTechOpinion.com Rick Rochon AdSymetrix.com GetIllumination.com Presented by
- 3. The Social Marketing Puzzle
- 5. How We Used to Market
- 6. How We Can Market Now Broadcast Print Social Media SEO Video Blog
- 7. Getting to know the terms: Web 2.0 Social Networking Social Media Blog RSS SEO
- 16. Over 184 million blogs since 2002
- 18. VerySwank.com
- 19. Swank Mommy Blog navigation tabs call to action sidebar products blog content
- 26. Analyzing Your Readers Google Analytics http://www.google.com/analytics/ Clicky Analytics http://getclicky.com/
- 28. Keywords & Niche Content
- 31. Facebook.com – Fan Page, Groups, & Ads. Become a fan Swank Info Testimonials Events Picture Gallery
- 32. LinkedIn.com Questions & Answers Create a Group Get Recommendations Make Professional Connections
- 34. Flickr …for your photos/images http://www.flickr.com/
- 37. Creating Your Own Ads SpotMixer.com Business.Animoto.com
- 38. Taking Online…Offline Eventbrite.com Meetup.com
- 39. Web Monitoring Yelp.com Google.com/alerts
- 40. Plan, Place, Perfect 1. Craft your Web Presence Plan -Blogging -Commenting -Social Networking -Social Media: Pictures, Podcasts, Video 2. Once your plan is in place, stick to it! Be consistent with your Web Presence strategies. 3. Perfect your Web Presence Plan by measuring and tracking the effectiveness of your marketing. Do more of what works and less of what doesn’t.