2. Outline
I. Introduction – Century Properties Group
II. Century City
a. Market and Location
b. Projects
c. Century City Mall
III. SMDC Jazz Residences
a. Market and Location
b. Mall
IV.SWOT Analysis
V. Findings
VI.Recommendations

3. Objectives
1.To familiarize ourselves with upcoming
competitor developments within the vicinity
2.To strategize on how we can respond to these
developments
3.To generate foot traffic and sales revenue (for
tenants) for the mall of SMDC Jazz Residences

4. Names Nature of Development Location Status
Essensa East Forbes Condominium 21st Drive corner 5th Avenue, BGC, Taguig Complete
Bel Air Soho Suites Hotel/Condotel Corner of Polaris & Badajos St.,
West Bel-air Village, Makati City
Complete
Soho Central – Private Residences Condominium 748 Shaw Boulevard, Mandaluyong City,
Metro Manila
Complete
South of Market Condominium 26th St. corner 11th Avenue, Taguig City Complete
Acqua Private Residences 6-tower condominium with
residential eden
Coronado St., Mandaluyong City Ongoing
The Residences at Commonwealth 8-tower residential community Commonwealth Avenue, Quezon City Ongoing
Azure – Urban Resort Residences Condominium/Beach Resort Dona Soledad Avenue, Paranaque City Ongoing
Canyon Ranch Private residential community Carmona, Cavite Ongoing
The Moderno at Canyon Ranch Private residential community Carmona, Cavite Ongoing
The Knightsbridge Residences Condominium Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing
The Gramercy Residences Condominium Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing
Trump Tower Manila Condominium Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing
The Milano Residences Condominium Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing
Centuria Medical Makati Hospital Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing
Century City Mall Mall Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion, Makati City
Ongoing

5. MARKET
• Makati City area –
29.9km2
• Residential AB villages
within the area
• Forbes Park
• Dasmarinas Village
• Urdaneta Village
• Bel-air Village
• San Lorenzo Village
• Magallanes Village
• Residential B to C villlages
• San Miguel Village
• San Antonio Village
• Palm Village
• Commercial/Residential AB
villages
• Salcedo Village
• Legaspi Village
LEGEND:
Commercial &/or
Residential AB Village
AB Residential
BC Residential
Institutional
Commercial
Development
Major Roads
Hotels

6. MARKET
DASMARINAS
VILLAGE
URDANETA VILLAGE
SAN LORENZO VILLAGE
SMDC JAZZ RESIDENCES
FORBES PARK
LEGASPI VILLAGE
SALCEDO VILLAGE
MAKATI MEDICAL
CENTER
SAN ANTONIO VILLAGE
MAGALLANES VILLAGE
PALM VILLAGE
EDSA
AYALA
AVENUE
MAKATI AVENUE
BUENDIA
JP RIZAL
SAN MIGUEL VILLAGE
CENTURY MALL
BEL-AIR VILLAGE
BEL-AIR VILLAGE
A. VENUE MALL
ST. ANDREW’S
CHURCH

7. Source: census.gov.ph, May 1, 2010
MARKET
GREENBELT MALL
SM MAKATI
LANDMARK
GLORIETTA MALL
MANILA PENINSULA
SHANGRI-LA HOTEL
CASH AND CARRY
POWERPLANT MALLMANDARIN ORIENTAIL
THE COLUMNS
AVIDA MAKATI WEST
CITY CLUB MAKATI
(ALPHALAND)

8. Source: census.gov.ph, May 1, 2010
MAKATI POPULATION BY BARANGAY

9. Source: makati.gov.ph, 2013
MAKATI – DAYTIME POPULATION
3.7M during weekdays
People who go to work
Do business
Treat themselves to shopping & entertainment

10. Source: census.gov.ph, July 1, 2011
AVERAGE ANNUAL FAMILY INCOME

11. Source: nso-ncr.ph, April 19, 2011
TOTAL ANNUAL EXPENDITURE
BY EXPENDITURE GROUP & INCOME CLASS

12. LOCATION
Formerly occupied by International School Manila
3.4 hectare property
Composed of residential skyscrapers, office towers, a medical arts
building and a retail complex
Address: Century City, Kalayaan Avenue corner
Salamanca St., Brgy. Poblacion Makati City 1210

13. PROJECTS: CENTURY CITY

14. CENTURY CITY – RESIDENTIAL RATES
Suite 1BR 2BR
46.23sq.m. 99.8sq.m 148.96sq.m
Php 13.2M Php31.6M Php42.2M
Studio 1BR
24.71sq.m. 35.21sq.m
Php 4.38M Php7.11M
1BR 2BR
51.7sq.m 97.4sq.m
Php10.6M Php20.1M
Suite 1BR
24.5sq.m. 24.18sq.m
Php 4.07M Php3.8M

15. CENTURY CITY MALL

16. CENTURY CITY MALL
15B investment for Century
City project
Over 1B investment for mall
Designed by Broadway
Malyan (Singapore)
Opening Date – last quarter
of 2013
Source: Busines World Online, April 1, 2013
The Philippine Star, May 25, 2013
All the world
in one place

17. CENTURY CITY MALL
 Gross floor area
49, 143 square meters
 Net leasable space
17,000 square meters
 110 retail spaces
 3 basement parking floors
527 parking spaces
Full valet service
 Will offer a shuttle service
 Private patios as landscaped
terraces for generous outdoor
space and natural light and
ventilation Source: Busines World Online, April 1, 2013
All the world
in one place

18. CENTURY CITY MALL
Source: The Philippine Star, May 25, 2013
 Basement – More than 1,400 square
meters of space for new concept
supermarket
 1st level – Luxury retail brands
 2nd level – Lifestyle fashion brands
 3rd level
 Food and beverage shops
 Largest Apple reseller in SEA
 4 cinemas
Ultra-exclusive 80-seater theater
with own lounge
 4th level - Al Fresco Dining
 5th level – Rooftop bar
ZONING

19. MARKET
Goal: To offer food choices and services that is at a closer
proximity to the market (ie. share of Rockwell
community, Belair residents, etc.) to outflank competitors
(ie. Rockwell, Glorietta, Greebelt, etc.)
Primary Market
• 3-5km distance
• Existing residents of Makati, Offices, Mapua students
• Share of Rockwell community
Secondary Market
• Condominium residents
• 6 months to 1 year occupancy
Tertiary Market
• BPO occupants

20. LOCATION
Jazz Residences launched in 2010
Target opening: September 12, 2013
4-tower vertical village with 5-star amenities
 Grand lobby, function rooms, swimming pool, gym &
fitness center, jogging path, landscaped gardens
Mall – commercial & food establishments, SM Hypermarket
Basement parking – for mall guests
3rd to 5th level parking – residential unit owners
THE JAZZ MALL

21. MALL
SMDC JAZZ RESIDENCES –
METROPOLITAN AVENUE FRONTAGE

22. MALL
TOUS LES JOURS
J CUPPACAKES
HAI CHIX AND
STEAKS
SLAPPY CAKES
MANGO TREE FRATINI’S
RESTAURANT
BRASAS
OLIVES
WENDY’S
BANCO DE ORO SM HYPERMARKET
SM APPLIANCE
ACE EXPRESS
MALDITA SALON
LAY BARE
LBC
VIKING’S
GELATO BONO
YA KUN KAYA TOAST
COBO TEA &
BEVERAGE
WATSON’S
REGENT
SPA
EXECUTIVE
OPTICAL
LEGEND:
FOOD
SERVICES/SPECIALTY STORE

23. Distance between Century Mall and
SMDC Jazz Residences
-Average of 800m
-10 minute walk
CENTURY MALL
SMDC JAZZ
RESIDENCES

24. SWOT ANALYSIS

25. Strengths
• By a renowned developer (SMDC)
• Good awareness from market for Jazz residences
• Good market attractiveness
• Location – accessible through 2-way roads such as
Metropolitan Avenue, Jupiter St. & N. Garcia
• Close proximity to ABC residential villages & condominiums
• Close proximity to offices & educational establishments
• Close to other institutions (hospital, fire station, cemetery,
church)
• Accessible for both pedestrians &those with private cars
• Unique tenant mix
• Strip type mall
• BPO office to be constructed at the 2nd floor
• Has a 4-tower residential tower
• 1 basement & 3 parking levels

26. Weaknesses
• Prone to heavy traffic
• Parking
• Delay in construction of tenants

27. Opportunities
• Area is prone to heavy traffic -
exposure
• BPO market for day & night concepts

28. Threats
• Close proximity to other commercial
establishments
• Possible floods
• Intense competition among
establishments (most esp. among
dining restaurants)

29. FINDINGS
 Developing a mixed use
complex
 Emphasis on tenant take-up
(fully leased out)
 Boasts of its design (private
patios, rooftop bar,
landscaped terraces,
generous outdoor space)
 Newest stand alone retail
center in Makati in 6 years All the world
in one place

30. RECOMMENDATIONS

31. RECOMMENDATIONS
OPERATIONS

32. ROAD DIRECTIONAL SIGNS & ADVERTISEMENT
Found along
Makati-Mandaluyong
Bridge:
Century City Road
Direction

33. ROAD DIRECTIONAL SIGNS & ADVERTISEMENT
Found along Makati Avenue &
Makati-Mandaluyong Bridge:
Century City Posters

34. SAMPLE COSTING
Php 60,000-Php80,000/month
Average = Php70,000 X 6 months
= Php420,000
ROAD DIRECTIONAL SIGNS & ADVERTISEMENT
Source: pinaymediaplanner.com, July 12, 2013

35. RECOMMENDATIONS
MARKETING

36. MAKATI RESIDENTS
Target Market: Makati residents, offices, Mapua students
Goal: To build awareness by inviting the target market to
visit the Jazz Mall and its tenants
 Mechanics: Present proof of Makati residence,
employment in Makati or schooling in Makati,
when you dine in any of the establishments
located in Jazz Mall and you will get a
discount/freebie
 Promo will run for the 1st month of operations
upon opening
 Persuade all tenants to join promo to give token
or discount
 Medium: Posters, Social media, In-mall
promotions

37. A LIST FOOD MARKET/LIVE COOKING
Venue: Portion of driveway
 Concept: Food festival/market with A class
chefs
 Invite tenants to host live cooking in food
trucks
 One A list chef per week to highlight event
 Invite A list chefs to cook & sell one of a
kind dishes for that week
 Event will run every Friday & Saturday, 8pm
onwards
 Target time frame – November, December
(Ber months/Christmas time)
 Medium: Posters, Social media, In-mall
promotions
 Chef Rob Pengson of The Goose Station,
Chef Rolando Laudico of Bistro Filipino,
Chef Robby Goco of Cyma

38. RECOMMENDATIONS
LEASINGCOFFEE SHOPS

39. CONCEPT: THIRD WAVE CAFES
Concept: Treat coffee as artisinal
drinks than just a source of caffeine
Term coined by Los Angeles food writer Jonathan Gold
Beans are carefully roasted and hand-crafted
Coffee beans use a grading system, meant to bring out more
flavor

40. KUPPA ROASTERY & CAFE
Address: Commercial Building, 31st St. corner 4th Ave., BGC
Tel: 6235120
Co-owner: Rommel Hinlo
 Opened 1st branch in Manila in January 2012, from Bacolod
 In-house roasting & serving a variety of Arabica beans from
around the world
 Has an resident coffee Q-grader
 Price Points – P80-P240

42. CRAFT COFFEE WORKSHOP
Address: 66 Broadway, New Manila, Quezon City
Tel: 5703436
Co-owner: Sly Samonte
 Always offers brew for the day
 Baristas are trained by Barista Guild of the Philippines
 They experiment brews on the spot
 In-house roasting every week
 Offers workshops for coffee education
 Price Points – P120-P160

43. MAGNUM OPUS FINE COFFEE
Address: 115 Aguirre Avenue, BF Homes, Paranaque
Tel: 0939-9200701
Proprietor: Jonathan Choi
 Opened in March 2013
 Magnum means “great work”
 Created as a place to showcase coffee & the equipment
 Can brew the coffee by customer tableside to show how
 Price Points – P150-P190

44. CONCEPT: COFFICE
Concept: Coffee shop + office spot
To adapt to the digital world who telecommute
People who do work out of the office
Essentials would include WiFi access, electric sockets, a good
environment conducive for getting work done, and of course -
coffee

45. CAFÉ DE SEOUL
Address: Unit 12, 2/F, One Archer’s Building, Taft Ave., Malate, Mla.
Mail: cafedeseoulmanila@gmail.com
Owner: Jeon Woong
 Simple and quirky Korean café that opened in 2013
 Designed by Design A Works, partner of Samsung Korea
 Free use of Samsung Galaxy Tabs, printing services & charging
stations
 Price Points – P115-P260

46. ALEXANDRE
Address: 31st St. corner 1st Ave., BGC, Taguig City
Tel: 4032907
Owner: Family-run bakery-cafe
 French café and patisserie open from brunch to lunch
 Wine selections are available
 Offers chic interiors for getting serious work done
 Price Points – P160-P390

47. JUSTIFICATION
THIRD WAVE
CAFES
COFFICE
 Unique coffee concepts
 Philippines – coffee drinkers (vs.
tea)
 Upscale taste suited for market
 Caters to the needs of the market
 Attracts a mix market - either
residents, office employees and
businessmen, BPO market,
and/or students because of their
needs

48. THANK YOU!!