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Scar hit prize_research_2016
- 1. HIT NETWORK: PRIZES What our listeners like to win… 2016
- 2. YOUNG AND FREE Its all about seeking out fun and adventure for these 18-24 year olds. They live each day as if it is their last, they care about the future of the world and know exactly what they want out of life. STYLE SEEKERS These 25-29 year olds are an independent bunch of women who value their careers, as well as their physical and emotional wellbeing. They voyeuristically seek out style cues and like being the first to know about pop culture news and affairs. MRS. MULTI TASKER The next generation of mothers. 30-39 year olds are under more pressure than ever before, living a balancing act of part time work, full time families and multiple friendships. They are super organized and often turn to social media to connect with the world. WISE AND FREE They are a confident yet understated group of women 40-49, who display young and free characteristics while having a bit more maturity and wisdom behind them. This is the time they are focusing on themselves for a change. WHO ARE THE SEGMENTS?
- 3. 75% 69% 51% 32% 32% 30% 26% 25% 15% 14% 5% 75% 75% 37% 38% 21% 34% 37% 25% 10% 17% 11% 68% 68% 38% 36% 16% 33% 42% 20% 12% 13% 10% 64% 66% 38% 37% 16% 36% 43% 20% 12% 16% 7% Cash Shopping/Store Gift Voucher Concert Tickets Movie Gift Voucher Beauty Gift Voucher Petrol Gift Voucher Supermarket Gift Voucher Small Personal Appliance (iPod etc.) Music Gift Voucher Small Home Appliances Toys Young and Free Style Seeker Mrs Multi Tasker Wise and Free What they would like to win if the prize was worth $100… When it comes to what our female listeners would like to win with a prize value of $100, cash remains #1. However there were some slight differences; - Young and Free are more likely to enjoy beauty vouchers and concert tickets - Style Seekers are more likely to prefer shopping vouchers - Wise and Free prefer the practical vouchers of petrol and supermarkets Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $100 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
- 4. 81% 64% 53% 50% 48% 27% 25% 25% 23% 20% 15% 13% 4% 2% 81% 71% 51% 59% 34% 29% 36% 17% 26% 19% 23% 8% 11% 1% 80% 63% 47% 57% 30% 27% 40% 13% 17% 17% 18% 8% 10% 2% 71% 61% 43% 45% 34% 31% 37% 13% 17% 19% 21% 10% 4% 4% Cash Shopping/Store Gift Voucher Travel Gift Voucher Pay Your Bills Concert Tickets Petrol Gift Voucher Supermarket Gift Voucher Beauty Gift Voucher Small Personal Appliances Movie Gift Voucher Small Home Appliances Music Gift Voucher Toys Other - Let us know Young and Free Style Seeker Mrs Multi Tasker Wise and Free What they would like to win if the prize was worth $500… When it comes to what our female listeners would like to win with a prize value of $500, cash is still #1. However there were some slight differences; - Young and Free are more likely to enjoy beauty vouchers and concert tickets - Style Seekers are more likely to prefer shopping vouchers and pay your bill prizes - Mrs. Multi Taskers prefer prizes the can utilise everyday such as supermarket vouches and small home appliances Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $500 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
- 5. 84% 65% 59% 53% 39% 28% 27% 23% 21% 18% 16% 11% 4% 2% 89% 61% 66% 60% 26% 27% 38% 26% 15% 15% 27% 8% 11% 3% 84% 59% 57% 59% 25% 27% 37% 20% 11% 15% 22% 8% 11% 3% 79% 57% 56% 49% 27% 27% 35% 22% 12% 15% 21% 9% 3% 5% Cash Travel Gift Voucher Shopping/Store Gift Voucher Pay Your Bills Concert Tickets Petrol Gift Voucher Supermarket Gift Voucher Small Personal Appliance (iPod etc.) Beauty Gift Voucher Movie Gift Voucher Small Home Appliances Music Gift Voucher Toys Other - Let us know Young and Free Style Seeker Mrs Multi Tasker Wise and Free What they would like to win if the prize was worth $1000… Even with a prize worth $1000 cash remains #1 to our female listeners. Some slight differences are… - Young and Free are more likely to enjoy experience based prizes like a travel gift voucher or concert tickets - Style Seekers are more likely to prefer cash or shopping gift vouchers - Wise and Free are preferring something a little different Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth $1000 what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.
- 6. 82% 76% 60% 54% 51% 50% 38% 23% 19% 18% 17% 15% 14% 12% 8% 4% 4% 76% 82% 68% 54% 41% 52% 49% 27% 25% 20% 17% 21% 11% 11% 6% 3% 9% 71% 78% 69% 53% 40% 44% 43% 27% 28% 20% 15% 20% 6% 9% 6% 3% 8% 67% 69% 63% 50% 33% 46% 35% 36% 23% 18% 12% 15% 7% 8% 6% 4% 3% All Expenses Paid OVERSEAS Holiday Cash All Expenses Paid AUSTRALIAN Holiday A Car Concert Tickets AND Meet & Greet Travel Gift Voucher Shopping/Store Gift Voucher Home Renovation Supermarket Gift Voucher Petrol Gift Voucher Small Personal Appliance (iPod etc.) Small Home Appliances Beauty Gift Voucher Movie Gift Voucher Music Gift Voucher Other - Let us know Toys Young and Free Style Seeker Mrs Multi Tasker Wise and Free What they would like to win if the prize was worth a few thousand dollars… Whilst cash is still king for most segments, an all expenses paid overseas trip is #1 for Young and Free. Some slight differences; - Young and Free are more likely to want an all expenses paid OVERSEAS trip, where as Mrs. Multi Taskers are more likely to want an all expenses paid AUSTRALIAN holiday - Style Seekers are still more likely to prefer cash - Wise and Free still prefer the practical prizes such as home renovations Source: SCA Research Promotions Study. June 2016.’ So, if you had the opportunity to win a prize worth a few thousands dollars, what would you like to win?, Young and Free N= 529. Style Seekers N- 406, Mrs. Multi Tasker N= 524, Wise and Free N= 290.