Helen Elks-Smith and Nicola Gammon from Shoot (www.shootgardening.co.uk) presented at Tendercare Nurseries discussing how best to ensure the proper development of a garden after a garden designer has built a new garden for a client.

1. GARDEN DEVELOPMENT AFTER HANDOVER
Nicola Gammon, Shoot
Helen Elks-Smith, Elks-Smith Landscape and Design
Tendercare Nurseries, 26th January 2017 4pm

2. AGENDA
• Overview of Shoot
• How does Shoot help garden designers to:
• Earn more and save time/costs
• Maintain your garden vision after handover
• NEW: Care Calendar
• Discussion with Helen Elks-Smith
• About Elks-Smith Landscape and Design
• Who owns the garden maintenance and development?
• Discussion and Questions
• Help with Shoot demonstration and set-up with Tania in the
Reception/Greeting Area

3. FOUNDER’S STORY

4. UK PRESS AND AWARDS

5. CROWDFUNDING INVESTMENT £500,000

6. MEET THE SHOOT TEAM
Angela Rahe-Blomfield
Design
Martin Willitts
Web Developer
Tania Oddi
Executive Assistant
Ben Sparks
Business Development
Mike Dunne
SEO
Kathy Necus
Plant Database
Nicola Gammon
Founder & CEO

7. WHAT DOES SHOOT OFFER
UK GARDEN DESIGNERS?

8. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
5. Transfer
garden
GARDEN DESIGNER BUSINESS CYCLE
Garden and planting planning
Completion
Retain valuable clients
Sign-off and Build
End relationship and reduce
ongoing support overhead

9. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
 Business listing and articles
 Remove objections pre-sale
 Garden audits
 Researching plants
 Visual planting lists
 Multi-plant add
 Vectorworks
 Sharing and collaboration
 Your branding
5. Transfer
garden
BUSINESS CYCLE - SHOOT SUPPORT
 Create garden maintenance quickly
 Monthly email reminders
 Delight customers
 Hand over at the end
 Reduce ongoing questions

10. NEW CARE CALENDAR
DEMONSTRATION

11. NEW DESIGN – VIEW BY TASK/PLANT

12. NEW DESIGN – VIEW BY TASK/PLANT

13. PROFESSIONAL - EDIT

14. PROFESSIONAL - ADD BESPOKE TASKS

15. TICK TO COMPLETE TASKS

16. HELEN ELKS-SMITH

17. WHAT DO WE DELIVER TO CLIENTS?

21. What do we deliver to clients?

23. Why does garden ‘maintenance’ matter and
are we using the right language?

24. Gardening:
What do plants need?

25. What do designers need?

31. CHALLENGES / ISSUES
• The client
• as an educated gardener
• as a fearful or time poor gardener
• managing gardener/ 'maintenance' team
• For us
• working with gardener/ 'maintenance' team
• client expectation/client budget for ongoing care
• different types of gardener vs garden maintenance team
• difficulties of earning money as a gardener/maintenance
Shoot plays a role to help designers and gardeners
with all of these

32. SET-UP TODAY WITH TANIA
(Reception/Greeting Area)
Email: shoot@shootgardening.co.uk