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1. Whydesigncommunicates.
APRIL16,20127-9PM
&
Man
Symbols
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praesent. Trenz pruca beynocguon doas nog apoply su trenz ucu hugh rasoluguo
ucugwo jag scannar. Wa hava laasad trenzsa gwo producgs su IdfoBraid, yop qui
rasponsubla rof trenzur sala ent dusgrubuguon. Offoctivo immoriatoly, hawrgasi p
sirutciun applios tyu thuso itoms ghuso pwicos gosi sirucor in mixent gosi sirucor
sowios uf Zerm hawr rwivos. Unte af phen neige pheings atoot Prexs eis phat eit s
Plok peish ba useing phen roxas. Eslo idaffacgad gef trenz beynocguon quiel ba t
trenz dreek wirc procassidt program. Cak pwico vux bolug incluros all uf cak siruc
gith cakiw nog pwicos. Plloaso mako nuto uf cakso dodtos
Koop a cupy uf cak vux noaw yerw phuno. Whag schengos, uf efed, quiel ba mad
swipontgwook proudgs hus yag su ba dagarmidad. Plasa maku noga wipont tren
zux copy wipont trenz kipg naar mixent phona. Cak pwico siructiun ruos nust apo
sisulutiun munityuw uw cak UCU-TGU jot scannow. Trens roxas eis ti Plokeing qu
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maku noga wipont trenzsa schengos ent kaap zux copy wipont trenz kipg naar m
siructiun ruos nust apoply tyu cak UCU sisulutiun munityuw uw cak UCU-TGU jot
ti Plokeing quert loppe eis yop prexs. Piy opher hawers, eit yaggles orn ti sumbloa
Tuesday, May 15, 12
2. me:
helped prepare the framework for Technology in
Education for an Apple partner in the Asia-Pacific region.
Implemented projects for Apple and Adobe on both
educational and enterprise sectors.
Part of the team that started the Multimedia program
of DLS-CSB, and is a faculty for almost 10 years
Multimedia practitioner for more than 10 years.
Has vast experience in print, web, video and
e-learning and mobile production, workflow and
distribution.
Currently working with Cambridge University Press
for their Mobile publishing endeavours.
Tuesday, May 15, 12
6. Culture is the
foundation for any
successful enterprise,
and ours inspires our
people to improve
every day.
. It’s why we come to work every day.
To build, power, move and cure the
world. We are at work making the
world work better.
At GE, we put our ideas to work. Taking them
off the paper, out of the lab and into the
world. Engineers, scientists, teachers, leaders
and doers, all sharing a belief that things can
be made to work better
Tuesday, May 15, 12
11. Present that the
human ability to
make the intellectual
connection between
a two dimensional
mark on a surface
and a three
dimensional object in
reality, provides the
key to a more
effective and more
meaningful
communication.
Tuesday, May 15, 12
12. Explain why
symbols, patterns
resonate on an
instinctive level,
and why the
knowledge of
such allows for a
more profound
understanding of
design challenges.
Tuesday, May 15, 12
28. My towing rope was cut in half
and half was thrown away.
The other half was cut again
one third along the way.
The longer part (ten metres length)
is what I use today.
But how long was my towing rope
before this cutting fray?
Math
Problem:
Tuesday, May 15, 12
29. My towing rope was cut in half
and half was thrown away.
The other half was cut again
one third along the way.
The longer part (ten metres length)
is what I use today.
But how long was my towing rope
before this cutting fray?
???
10 m
Tuesday, May 15, 12
31. 10 m
???=x
x / 2=y
???=x
or y=x/2
y=x/2
y=z+z+z
z z z
z y=z+10
since y=x/2
x/2=z+10
x=2z+20
10 m
z 10 m
z
Equation 1:
Length of Rope
y=3z
Equation 2:
z=(x+20)/2
2z / 3=10 6z=30 or z=5
y=5+10 or 15
x=2(5)+20
x=30 meters
x=30 m
x=2z+20 or x=2y
Tuesday, May 15, 12
32. Let’s check!
x=2z+20 becomes z=(x-20)/2
5=(x-20)/2
5+10=x/2
15=x/2
30=x
since z=5
Length of Rope
x=2y
x=2(15)
x=30
since y=15
Length of Rope
Tuesday, May 15, 12
35. DesignBrief:
Create a website for a graduate
study organization. This
organization has been operating for
200 years and is looking to
modernize their systems, increase
their reach to other countries and
create a youthful image for their
overall branding.
The logos and all other assets are
provided in the file repository. Feel
free to send your questions and
clarifications.
1
Tuesday, May 15, 12
37. RapidPrototyping:
Rapid prototyping involves multiple
iterations of a three-step process:
1. Prototype
Convert the users’ description of
the solution into mock-ups,
factoring in user experience
standards and best practices.
2. Review
Share the prototype with users and
evaluate whether it meets their
needs and expectations.
3. Refine
Based on feedback, identify areas
that need to be refined or further
defined and clarified.
Tuesday, May 15, 12
38. RapidPrototyping:
Look and feel are the most noticeable dimension of a prototype’s fidelity
and, if not properly selected, can sidetrack prototype reviews.
Go hi-fi too soon and users will focus on visual
design, which is not appropriate in early stages.
From a visual standpoint, prototypes do not have to be pixel perfect but
should be proportional; for example, if the left navigation area has to
occupy one-fifth of a 1024-pixel screen, it does not need to be exactly
204 pixels wide, as long as it is proportionally depicted in the prototype.
As prototyping progresses through the design cycle, increase visual
fidelity as needed by introducing elements of style, color, branding and
graphics.
Tuesday, May 15, 12
39. Quality
Procedures:
Cambridge University Press is committed to
providing the highest quality educational
content and technical solutions to its
customers worldwide. We are looking to work
supplier and technical partners who are able
to help us achieve this goal.
As part of your response to this RFP, please
comment on quality management and
quality control procedures and advise us on
how you are able to help us maintain the
high standards on which Cambridge’s
reputation has been built. This encompasses
not only technical standards but our
internationally recognized standards of
editorial content.
2
Tuesday, May 15, 12
40. WorkFlow
Flowcharts
A flowchart is a type of diagram
that represents an algorithm or
process, showing the steps as
boxes of various kinds, and their
order by connecting these with
arrows. This diagrammatic
representation can give a step-by-
step solution to a given problem.
Flowcharts are used in analyzing,
designing, documenting or
managing a process or program in
various fields.
Tuesday, May 15, 12
41. MindMapping:
A mind map is a diagram used to represent words, ideas, tasks, or other items
linked to and arranged around a central key word or idea.
Tuesday, May 15, 12
42. MobileAppDesign
&Development.
Create a common but practical approach to
existing Cambridge University Press
documents, books, journals and other assets
when they are converted to become native apps
on an iPod Touch,iPhone and iPad.
The ability for anybody to instantly recognise
and determine the appropriate approach to a
mobile conversion project will consequently
lessen production pitfalls and timeline
extensions.
3
Tuesday, May 15, 12
48. Infographics
These graphics present complex
information quickly and clearly,such
as in signs, maps, journalism,
technical writing, and education.
Tuesday, May 15, 12
49. With an information graphic, computer scientists, mathematicians, and
statisticians develop and communicate concepts using a single symbol to
process information.
Tuesday, May 15, 12
