1.
Strategies, Tips, & Tricks:
Content Creation & Blog Marketing

2.
About Me
• Nick Coe (@nick_coe)
• Marketing & Advertising
• Traditional & Digital

3.
Bigger Picture
Average person online 60 hours/month
94 domains, 3K webpages
25 hours viewing content

4.
Your Visitors…
Thus, your
content must…
1. Show Benefit ASAP (Content Strategy)
2. Be Accessible (Marketing Strategy)

5.
How?
• Think of your blog as a cupcake…
Passion Areas
Shared Topics
Related Topics
Main Subject

6.
Starting Point - Research
• Topics – Far & Wide
• Social Sites
• Relevant forums
Tip: “Google Keywords”
• High Volume
• Low Competition
• Keywords – Go Niche
Tip: “SEO Moz Keyword • Search Engines
Difficulty Tool”
• Social
Tip: Twitter
• Search hashtags • Intuition

7.
Basic Structure
General
Featured Image
Headline
Intro
Body
Conclusion
Specific

8.
Structure With Style
• Old marketing principle
• A.I.D.A.
Attention: grab the reader’s attention!
Interest: quickly address benefits
Desire: confirm their interest
Action: show them what to do next

9.
More Tips
• Don’t sell, teach
• Make it digestible
• “Would I read (and share) it?”

10.
Content Summary
• Headline + Featured Image  Attention
• Tip: Check DIGG headlines & test, test, test…
• Featured Image + First sentence  Interest
• Tip: Keywords to the front, thumbnail + excerpt
• Body  Desire
• Tip: KISS, be concise, use lists
• Post-Body  Action
• Tip: “Social Sharing” & “Related Posts” plugins

11.
Spreading the word
• “Build and they will come?”
• If content is king, design is queen, then…

12.
“…Context is GOD” – Gary V.
• Not what you deliver, but how
• Engagement
• Listening
• People don’t care about you…
• But they care what others say
• Friends, family
• Influencers, thought leaders

13.
Marketing
• Outbound Marketing • Inbound Marketing
• Interruption • Attraction (Accessibility!)
• Advertising • Search, Social
• Telemarketers VS. • Email, Other
Tip: hubspot.com/marketing-resources

14.
Inbound Marketing
Source: seomoz.org

15.
Inbound Marketing
• SEO
• Quality, not Quantity
• Eye on traffic – Google Analytics
• Plugin Tip – “SEO Pack”
• Social
• Produce “pointable” content
• Engage, listen, optimize
• Plugin Tip: “WP To Twitter”, “Wordbooker”

16.
Inbound Marketing
• Email
• Most valuable online, social property
• Plugin Tip: “WP Autoresponder & Newsletter”
• Mailchimp
• Other - “Sweat Marketing”
• Guest blogging (yours + others)
• Plugin Tip: “User Capabilities”
• Comment marketing, forums
• Infographics, Video, eBooks

17.
Resources
• Content
• Copyblogger
• Problogger
• Quora thread – “What are good books and blogs for
learning copywriting?”
• Marketing
• Hubspot
• Duct Tape Marketing
• SEOMoz

18.
Thanks!
Thanks!
Any Questions?