A summary of why FMCG retailers should be doing more assortment and fixture changes, not fewer.

2. zero or negative
sales uplift

3. If range changes aren’t
adding value, you’ll do
fewer in 2020.

4. But I think that’s crazy.

5. Good range changes
can deliver
category sales growth.

6. The same products on shelf
and just switching
positioning can add
to the category*
*when done right

7. We just need to do
range changes better.

9. 1. Put a science behind
which ranges should be
changed and why.

10. Your average range change looks like this. Do a range change,
outperform the market. Happy days.

11. But some categories
have rapidly changing
behaviours (e.g. Gin,
Craft Beer).

12. Do fewer of these.

13. And more of these.

14. 2. Test your range
changes before they
go live.

15. Stop guessing.
Use Virtual Store Trials
to see what works
before you launch.

16. 3. Automate, run, repeat.

17. We can build this
to run at the
click of a button.

18. Get in touch to see how
we’re helping retailers do
better range changes.