Diversity in Animal Activism by Adam Cardilini

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Audio for this talk: https://archive.org/details/AdamC See the above link for further information about this talk. Also check out the Q and A after the talk here: https://archive.org/details/ActivismQAndA This talk is featured along with additional discussion on episode 156 of Progressive Podcast Australia: http://progressivepodcastaustralia.com/2017/01/04/156/

Lebensmittel

Diversity in Animal Activism
Preparing for impact opportunities for the next 10 years
Adam Cardilini
Deakin University, Melbourne
Faculty of Science, Engineering & Built Environment
a.cardilini@gmail.com
adamcardilini.wordpress.com

A world where the majority of people do not
accept the oppression of others or the
environment, and people actively work to end
oppression where it occurs.
a.cardilini@gmail.com

1. Impact Opportunities
2. Approaches
3. Gaps
4. Examples
5. Possibilities
6. Vegan Futures Studies
a.cardilini@gmail.com
Overview

0 50 100 150 200 250 300
Scenario 1
Scenario 2
Scenario 3
Years in Operation
Futures
Billion/Trillions of Lives?
a.cardilini@gmail.com

Are we ready to take advantage of these
impact opportunities?
a.cardilini@gmail.com

Approaches Lobbying
Technological Innovation
Investigation
Expose
Blockades
Academia
Legal Reform
Outreach
Food Activism
Advertisement
Protests
ResearchPolitical Reform
Rescues
Pamphletting
Conversations
Social Media
Media
Demonstrations
Generic Educational
Outreach
Petitions
a.cardilini@gmail.com
Legislation

Gaps
Educational Outreach
• Doesn’t address social,
cultural and/or economic
structures that encourage
animal use.
• Doesn’t deal with low self-
efficacy.
Generic
• May only influence a subset of
society that’s susceptible.
10%
Who are we speaking too?
a.cardilini@gmail.com
• Soaks up all the activism
resources.

Examples
Current Strategy
• Exposé
• Media
• Social media
• Protests
• Conversations
• Lobbying
Similar methods with very
different outcomes. a.cardilini@gmail.com

Examples
• Entertainment
• Low participation
• ‘Loved’ animal
• Small economic impact
• Weak lobby
• Lower class
Little conflict between
behaviour and action to shut
down.
• Consumption
• High participation
• ‘Unloved’ animal
• Large economic impact
• Strong lobby
• All classes
Strong conflict between
behaviour and action to shut
down. a.cardilini@gmail.com

What to do?
• Continue the outreach
• Lay ground work for individual and community transition
• Remove barriers for transition
a.cardilini@gmail.com

Possibilities Targeted Outreach
Behaviour
Attitudes
Tortures animals
Sweeps ants
from footpath
Vegetarian Vegan
Trophy Hunter
Eating animals is ok
Torturing animals is ok
Using animals is wrong
We should have no impact
on animals at all
Ethical
Vegan
a.cardilini@gmail.com

Possibilities
Community Integrated
Self-efficacy Support
Research and Facilitation
for Dependent
Community Transition
Others
• Activist education and
development
• Grass roots community
engagement
• Policy development
• Less traditional
research communities

Vegan Futures – A possible framework
• Horizon Scanning - forecast future impact opportunities.
• Describe alternative possible futures.
• Shape strategic direction to get there.
?

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