My name is Nick Noble and this is a short presentation I created on Google+ Authorship and its effects on search engine results in 2013. Google+ Authorship markups is a must have strategy for any SEO plan for this year and the future. Visit lookingfornoble.com to learn more.
IBPA PubU: Optimizing Your Content for SEO HANDOUT
Google+ Authorship and SEO
1.
2. Overview
Google Plus - What is it?
Why is Google+ Authorship important?
Example of Authorship
How to start using Google+ Authorship
3.
4.
5. Search results are messy
Good content is hard to spot in search
results
Markups help search engines like Google
Social influence in search
6. The ideas behind Google+ Authorship aren’t new.
Its about Trust
Unique content is valued
Social Relationships influence results
7. Authorship connects people through search.
Author Rank
Author Authority
“Author Juice”
“Great content comes from great authors, and we’re
looking closely at ways this markup could help us
highlight authors and rank search results.”
– Othar Hansson, Google
9. “Authorship was a huge topic throughout the
whole conference. It is obvious that this will be
an important ranking factor in the years to
come and it’s smart to start building your
online reputation now.” –Brittany Sutphen
Don’t be against Google+
Mike Arnesen SMX Presentation
AJ Kohn SMX Presentation
10. 1. Create a Google+ Profile
Remember to upload a high quality headshot and fill out
profile information
2. Go to plus.google.com/authorship, sign up with your email and
click on the verification link
3. Add link to the publication in “contributor to “ section of your
Google+ profile
4. Add link to Google+ profile on the articles landing page
Two options:
1. Use rel=author tag from your content that points to your Google+ profile, OR
2. Use rel=author from content to the about page then rel=me from about page to
Google+
5. Test: Google rich snippet tool
(http://www.google.com/webmasters/tools/richsnippets)
Hinweis der Redaktion
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a multilingual social networking and identity service[3][4] owned and operated by Google Inc. It was launched on June 28, 2011.[5] As of December 2012, it has a total of 500 million registered users of whom 235 million are active on a monthly basis.[1] Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.[6]
Sometimes, search results seem like a lost cause“great content comes from great authors, and we’re looking closely at way this markup could help us highlight authors and rank search results.” –Matt C.Alogrithmic changes helped stop spammers from filling results up with crap. PENGUIN & PandaIf highlighting Authorship is good, rewarding Authority is great.
Lets go back to 2005… where a patent is filed for “Agent Rank” But there were obstacles until Google+