Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies: 1. Mastering online appearance 2. New digital buying cycle 3. Analytics to increase opportunity 4. Avoiding fragmented marketing 5. Local Mobile Social

1. PRESENTS
Top 5 Digital Marketing
Strategies for 2016

2. Meet Our Speakers
Nick Landers
Digital Marketing Consultant
RevLocal
Crystal newton
Marketing Coordinator
Bates Security

3. Meet Our Speakers
Davonna Saier
Marketing Director
Lexington Diagnostic Center & Open MRI
Caroline Scott
Director of Marketing
Associates in Pediatric Therapy

5. Thank you for joining us
OUR GOAL TODAY
To share with you tangible and
clear strategies to market your
local business online in 2016.

6. Top 5 Digital Marketing Strategies For 2016
WHAT YOU’LL LEARN
Mastering
Online
Appearance
New Digital
Buying
Cycle
Analytics to
Increase
Opportunity
Avoiding
Fragmented
Marketing
Local
Mobile
Social

7. Strategy 1
Master Your Online Appearance
Top 5 Digital Marketing Strategies For 2016

8. Strategy 1: Mastering Your Online Appearance
Which would you choose?
unclaimed claimed

9. Strategy 1: Mastering Your Online Appearance
Consumers are making purchase decisions based on your business’s online appearance.

10. Strategy 1: Mastering Your Online Appearance
You need to be
found everywhere.

11. Strategy 1: Mastering Your Online Appearance
Enriched local listings are low hanging fruit to attract more customers.

12. Strategy 1: Mastering Your Online Appearance
By adding a few simple pieces of information to your business listings,
you paint a more compelling digital picture for customers.

13. Embracing the new digital buying
cycle of your local customers.
Strategy 2
Top 5 Digital Marketing Strategies For 2016

14. The Digital Buying Cycle
More Google local
searches take place on
mobile devices than on
computers.

15. The Digital Buying Cycle
Consumer behavior has changed forever.
Today's battle for hearts, minds, and customers is won (or lost) in micro-moments,
intent-driven moments of decision-making and preference-shaping that occur
throughout the entire consumer journey online and offline.

17. The Digital Buying Cycle
The Local Consumer’s DIGITAL PATH to Purchase
If a customer does 7 searches on multiple search engines over a period of 17 days,
how do you value the importance of each search?

18. The Digital Buying Cycle
Someone in your area is looking
specifically for what you do.
Help you be found where it matters most
Validate your business
Be easy to work with online.

19. Strategy 3
Using Analytics to Increase
Opportunity
Top 5 Digital Marketing Strategies For 2016

20. Strategy 3: Using Analytics to Increase Opportunity
Digital Distractions

21. Strategy 3: Using Analytics to Increase Opportunity
Essential Tools for Digital Marketing Analytics
• Views
• Clicks
• Directions
• Calls
• Post Reach
• Fan Engagement
• Follower Growth
• Demographics
• Audience
• Pages/Session
• Duration
• New Users

22. Strategy 3: Using Analytics to Increase Opportunity
• Email subscriptions
• Contact form completions
• Social traffic
• Engagement
• Watching product videos
• Content Downloads
Master the Customer Experience with Conversion Tracking

23. Strategy 3: Using Analytics to Increase Opportunity
Essential Questions for Increasing Opportunity
• Have I selected relevant metrics, KPI’s and benchmarks to
measure marketing success?
• Do my marketing metrics align with business goals such as
revenues and profits?
• Do I have the right measurement tools in place for a
successful and cost-effective digital marketing strategy?

24. Avoiding Fragmented Marketing
Strategy 4
Top 5 Digital Marketing Strategies For 2016

25. For local business and franchises, mastering digital marketing requires working with multiple search engines,
authoritative databases, and having a dynamic set of products to reach and influence the local audience.
The solutions available are fragmented and the SMB needs both technology and a relationship.
THE PROBLEM – MARKETING FRAGMENTATION
SMBs currently use 7.2 Marketing Types/Vendors
Inevitable Change
Lack of Knowledge
Proliferation of
Complexity
Price vs. Value
Time & Resource
Availability
Service Skepticism
Strategy 4: Fragmented Solutions

26. Strategy 4: Fragmented Solutions

27. Solution Fragmentation Examples
You are getting 5-6 calls everyday from companies guaranteeing you their service is best.
Who is going to work with you and for you to evolve your ongoing digital marketing strategy?
1 of 5 major search
engines and business
listing profiles.
Spending money with
just Yelp means lost
opportunity on Google,
Bing, Yahoo and
Facebook.
Local decisions are
rarely made in the
yellow pages or on
YP.com.
Local listing platform
that we work directly
with. Yext is just a
small portion of a
comprehensive
strategy you need to
execute continuously.
This is not something
you can do on your
own. The speed at
which things change
and the sophistication
of a platform to pull it
all together is not
possible to you to do.
Strategy 4: Fragmented Solutions

28. Digital presence of an SMB is optimized in the synergy that is created across multiple strategies and products.
What makes RevLocal unique is its dedicated relationship between the client and an industry expert who works
with and for the business to execute strategy, enable better decisions and connect the client with opportunities.
THE SOLUTION – PRODUCT UNIFICATION
Place Page Optimization
Listing Management
Mobile Website
Review Marketing
Local SEO
Digital Dashboard
Paid Advertising
Social Media
Email Marketing
Content Generation
Strategy 4: Fragmented Solutions

29. Strategy 5
Connect Local, Mobile & Social
Top 5 Digital Marketing Strategies For 2016

30. LoMoSo
The integration of collaborative,
location-based and on-the-go
technologies.
Strategy 5: Connect Local, Mobile & Social

31. Location, relevance and prominence create the awareness
that drives sales.
Strategy 5: Connect Local, Mobile & Social

32. Strategy 5: Connect Local, Mobile & Social
Businesses must be mobile-ready to win mobile searchers and shoppers in 2016.

33. Strategy 5: Connect Local, Mobile & Social

34. Strategy 5: Connect Local, Mobile & Social

35. WHAT YOU NEED TO DO
Implement a strategy or find a digital
marketing partner that has a
blend between technology and
human relationship.
Top 5 Digital Marketing Strategies For 2016
“Some want to bring you a drink of water, we want to dig you a well.”
- Michael Hawk, RevLocal Founder

36. QUESTIONS
How may we help?
We're here to share.
Top 5 Digital Marketing Strategies For 2016
“Some want to bring you a drink of water, we want to dig you a well.”
- Michael Hawk, RevLocal Founder