2. Like any long-lasting relationship, we’ve had countless
conversations. Some lasting into the wee hours of
the morning. How do we make it work? Listening.
We heard your requests, anticipated your needs and
adapted our staff and skills accordingly.
WE’VE BEEN TOGETHER FOR
OVER 45 YEARS—AND WE
STILL TALK EVERYDAY.
2015 RFP RadioShack & RR Donnelley
3. We’ve all been living under one roof since 2006. When
our full-service premedia team—desktop services,
technology solutions, photography and retouching—
moved into your place, it literally AND figuratively
brought us closer together.
TOOTHPASTE TUBES AND
LEAVING THE SEAT UP
HAVE NEVER BEEN AN ISSUE.
2015 RFP Premedia Team
4. We started doing things together back in the 70s
when you were still printing product catalogs. But our
relationship evolved and we eventually began providing
premedia services, page layout, photography, retouching
and project management. The longer we were together,
the better we got to know each other.
Other agencies would come and go, while we remained
at your side. We arrive early, stay late or come in on
the weekend to ensure deadlines are met. Not only do
we know your current brand standards, we drive brand
consistency among your team and all your agency
partners. Adapting to the ever-changing landscape of
retail marketing is what we do. And we do it just for you.
LOYAL
2015 RFP Premedia Team
5. COMMITTED
The system not only solved the data storage
challenge at the time of the launch, but also provided
the flexibility to accommodate changing needs. For
example, in 2009, we added a database of legal
disclaimers.
RadioShack copy editors are granted permissions that
allow them to enter, edit and maintain the content,
while our premedia team has read-only access to all
current disclaimers. And in 2013, we also added a
“Sandbox” area to the system where the creative team
can work on concept files before posting them for
final execution.
From workflow analysis to data share protocol, our
Technology team is committed to providing stable,
long-lasting solutions. In early 2006, we launched a
digital asset management system that centralized
digital files, images, logos and other assets into a single
repository. The new system—MediaBank and its sister
component MediaCompass—allows for improved
workflow, controls access to files and establishes a
more regimented naming convention for more reliable
search results.
2015 RFP Technology
6. We both knew it would change the dynamics of our
relationship, but you were ready to add an onsite
packaging team. We immediately responded with a
team of skilled account managers, production artists
and a creative director.
BY 2010, WE TALKED ABOUT
GROWING OUR FAMILY.
2015 RFP Packaging
7. SUPPORTIVE
Whether you’re launching a new line of AUVIO speakers or repackaging hundreds existing SKUs, our team takes on
all aspects of the work from project management to copywriting to photography, design and execution. It was after
our team settled in among your merchandising and product development staff that you realized benefits like quicker
turnaround times, more creative input and a streamlined workflow.
We have two onsite account managers
dedicated to your team and responsible for
escorting a packaging project through the
process—from conception to launch. Not only
does our packaging team handle the day-to-
day communication and account management,
we serve as a hands-on production resource
for bigger projects, like rebranding efforts
that require new package designs for existing
products as well as new ones.
2015 RFP Packaging
• Work closely with buyers, merchandising and
product development teams to deliver quality
product
• Enforce brand standards and consistency
throughout RadioShack’s line of products
• We Provide a brand voice that connects with
the customer
• Explore package design solutions that best
meet the needs of RadioShack and your
customers
• Research and implement best practices
• Communicate with global partners in the process
of packaging execution
• Update and maintain job status to you and your
vendor partners
8. And oftentimes, we do just that. Like in 2013 when we
knew what you needed before you even knew to ask.
We recognized the increasing requests for creative
marketing and in-store solutions, so we restructured
our staff. In turn, two more art directors and a full-
time copywriter joined our team.
SOMETIMES, YOU EXPECT
US TO READ YOUR MIND.
2015 RFP Creative
9. ATTENTIVE
• When your digital marketing team requested a 5-day, on-
location photoshoot, we were ready to tackle it
• We created a strategically sound direct mail campaign to boost
response rates among customers in the mobile renewal market
• We regularly produce web banners promoting your dealer
franchise stores
• Identifying and documenting your private label brand voice was
an assignment we relished
• We also designed a packaging solution with an interactive shelf
presence that invites customers to pick up the product and
spend more time with our brand
Although our photography team has been onsite
since the beginning, the recent addition of a
creative director, copywriter and two art directors
makes us a full-service creative shop. We work
closely with (or independent from) your in-house
marketing team to produce creative solutions
that help drive the RadioShack brand. From
strategic marketing ideas to precision-crafted
packaging mock-ups, our team is here to fully
support your needs.
2015 RFP Creative
Our creative team possesses a well of experience that spans all
media types and a range of different industries. Over the years,
we’ve expanded our team, as well as our collective skill set.
12. When talks began about Q4 holiday items, we had the opportunity to create a packaging solution that
introduced a standardized look and feel for the entire line of giftables. The modular design allows for a
flexible shelf display, highlighting product photography and strong brand elements. By including a very
conversational shout out—“Love It” or “Want It”—on each box, RadioShack not-so-subtly persuades
customers to add these items to their wish list.
DEVELOP PACKAGING SOLUTIONS FOR A LINE OF HOLIDAY PRODUCTS
[ PACKAGING ]
13. RadioShack was seeking ways to create a visual impact for a new store launch. The catch? It should incorporate
the local feel of San Francisco and embrace your mission to “do it together.” In response, we designed four
customized, 3D wall murals that showcased key landmarks around the city—the Golden Gate Bridge, Coit
Tower, Transamerica Pyramid and a historic Cable Car. Each of the oversized, lighted structures were paired
with an inspirational message, like “Build It: Imagination leads to possibility” or “Discover It: Ideas drive
innovation.” On opening day, customers were greeted with RadioShack’s fresh perspective on San Francisco.
CREATE IN-STORE SIGNAGE THAT EVOKES LOCAL PRIDE
[ IN-STORE MURALS ]
CUT
OUT
15. RadioShackreceivedaninvitationtotheweddingoftheCMOatSOLRepublic.Youidentifiedanopportunity
to match creative wits based on his unique invitation that spoke of “a Russian bride and half-wolf groom.”
We staged a photo session with your executive team wearing SOL Republic headphones, crafted a
one-of-a-kind illustrated greeting card and nestled it all into a tailored box for a truly customized gift.
The couple was “blown away by your kindness” and you made them feel “like part of the family.”
MAKE A CUSTOMIZED WEDDING GIFT FOR A VENDOR
[ SPECIAL PROJECTS ]
16. Conversations with you led us to explore ways that AUVIO packaging could build a better connection
with trend-driven customers. Our package designs elevate the brand by centering on photography
that showcases the product, an approachable voice that leads with customer benefits, and a fresh
color palette that’s consistent with the new RadioShack image.
DESIGN PACKAGING THAT WILL HELP ELEVATE THE PRIVATE BRAND
[ AUVIO PACKAGING AND MARK ]
17. RadioShack was seeking ways to boost sales and help establish onsite “kiosks” in hotels, convenience
stores and other retail outlets. The Director of Commercial Sales wanted a collateral piece that would
highlight the benefits of a partnership and the features of RadioShack’s private brand labels. Exceeding
his expectations of a sales sheet, we produced a multi-page booklet featuring custom photography,
storytelling and design.
PUBLISH COLLATERAL THAT ENCOURAGES A SALES PARTNERSHIP
[ PRIVATE BRAND BROCHURE ]
21. DESIGN AND STRATEGY
Instructions Let’s Get Started
LIGHT-UP
FAIRY
WINGS
On the front of the right wing, place the EL wire
alongthewireoutlineofthewings,applyinghotglueevery
½ to aǎx the wire to the wings. Complete the top and
bottomportionontherightwing.
Tip:Avoidapplyinganygluetothewingfabric.Hotgluewill
meltholesinthefabricandruinthedesign.
Where the top right wing and bottom right wing
overlap, run the EL wire behind the wings (through the
elastic bands), and continue placing the wire on the left
wing.
After you have outlined the front and back of the
wings with EL wire, either route the remaining EL wire
throughtheclothingofthecostumeorwrapitaroundthe
centerofthewings.PlugtheconnectorontheELwireinto
the connector on the battery-powered inverter. Tuck the
inverterpackinatyourwaistwiththebuilt-inclip.
Tip: Press the button on the inverter three times to make
the EL wire Ǎash, making the wings look like they’re really
Ǎappinginthedark!
1
2
3
radIoShackdIY.com
Parts, Materials
Tools
You’ll also Need:
Hot glue gun
Hot glue sticks
RadioShack EL Wire – (276-332/3/4, Reg $19.99)
RadioShack Battery-Powered Inverter – (276-338, Reg $9.99)
Enercell AA Alkaline Batteries – (4 pack, 23-849, Reg $4.99)
Costume fairy wings
1 RadioShack EL Wire
1 32
2Enercell AA Alkaline Batteries
1RadioShack Battery-Powered Inverter
[DIY PROJECTS, IPHONE CASE, DIRECT MAIL]
22. DESIGN AND STRATEGY
when you spend $30earn $10
EARN IT JUNE 1 - JULY 12 | SPEND IT THROUGH AUG. 8
CASH
[GIFT CARDS, LOCK-UPS, WEB BANNERS]
23. DESIGN AND STRATEGY
111013iBSPrices good 1/10/14 through 1/23/14.
a.Samsung Galaxy Note 8.0 $359.99 b.Square Credit Card Reader for iPad or Smartphone $9.99 c.Kindle Fire HD 7” 8GB 3rd Gen.
$139.99 d.Trio Google Android Tablet 8” $129.99 e.Plantronics Marque 2 M165 Bluetooth Headset $49.99 f.PointMobl Universal Styli
$14.99 ea g.Trio Google Android Tablet 7” $79.99 h.SanDisk Ultra Memory Cards 16GB $19.99 32GB $29.99 64GB $59.99 i.Samsung
Galaxy Tab 3 7” 8GB $179.99 j.Kindle Paperwhite $119.99 k.SanDisk USB Flash Drives 16GB $12.99 32GB $22.99 64GB $39.99 l.Trio
Google Android Tablet 9.7” $179.99
Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the
promotional period or if you make a late payment. Minimum payments required.
NO INTEREST if paid in full within 6 months on purchases
of $150–$299.99 or 12 months on purchases of $300 or more.
blog.radioshack.comradioshack.com/weeklyad f t B
With credit approval for qualifying purchases made on the RadioShack credit
card. As of October 1, 2013, APR for purchases: 26.99%–28.99% (see card
agreement for APR applicable to you), except when your account is at the
penaltyrate,whichisupto29.99%APR.MinimumINTERESTCHARGE:upto
$2.99. See card agreement for details including when the penalty rate applies.
Offer is only valid for consumer accounts in good standing and is subject to
change without notice; see store associate for details. Offer expires 11/30/13.
May not be combined with any other credit promotion offer.
a.
b.
c.
d.
e.
i.
j.
l.
k.
h.
g.
f.
blog.radioshack.comradioshack.com/weeklyad f t B
AUVIO Home
Bluetooth Speaker
$149.99
Reg. $199.99
AUVIO High-Performance
Metal Earbuds
$49.99
Reg. $39.99
AUVIO Bluetooth
Expandable Speaker
$29.99
Reg. $39.99
AUVIO Color
Headphones
$19.99
Reg. $24.99ONLY AT
AUVIO Metal
Earbuds
$49.99
AUVIO Home
Bluetooth Speaker
$149.99
AUVIO Bluetooth
Expandable Speaker
$29.99
SOUND ONLY AT
[CIRCULAR]
