Personal growth, innovation, creativity, emotional motivations, storytelling at Experian.

1. SWITCH ON TO GROWTH
Nov 2013
© WECREATE WORLDWIDE LTD 2013
@nickjankel
www.wecreateworldwide.com

2. “In the long history of humankind
(and animal kind, too) those who
learned to collaborate and
improvise most effectively have
prevailed.”
Charles Darwin

3. BREAKTHROUGH INNOVATION
BREAKTHROUGH LEADERSHIP
BREAKTHROUGH CULTURES
for a brilliant world

4. Ch-ch-ch-ch-changes
Turn and face the strange
Ch-ch-changes
Just gonna have to be a
different man
David Bowie

5. GROW OR
FAIL

6. If breakthrough was easy, everyone
would be doing it...
...and they are not.
We can't solve problems by using the
same kind of thinking we used when we
created them.
Albert Einstein

7. RIGHT
or
CREATIVE

8. Innovation
modern computing
© 2013 WECREATE WORLDWIDE LTD
breakthrough for a brilliant world
wecreateworldwide.com

9. Innovation
modern war
© 2013 WECREATE WORLDWIDE LTD
breakthrough for a brilliant world
wecreateworldwide.com

10. Innovation
THE BREAKTHROUGH ENGINE
Use the space to write your answers
6
PURPOSE What is your/org purpose? Why do you exist?
6. Breakthrough vision
What vision do you have of
the impact of this proposition?
1. problem What is the problem, in human terms?
1
5
5. Breakthrough
proposition
What ideas or concepts to
solve the problem emerge
from this insight?
2
2. Proposition
What is the current
proposition that results
in this problem?
3
break
through
4
4. Breakthrough
Insight
What are more insightful,
future-positive beliefs?
3. Assumptions
What do we have to
believe to generate and
validate this
proposition?
© 2013 WECREATE WORLDWIDE LTD
breakthrough for a brilliant world
wecreateworldwide.com

11. Innovation
THE BREAKTHROUGH ENGINE
Use the space to write your answers
6
PURPOSE What is your/org purpose? Why do you exist?
To help people move together without limits
6. Breakthrough vision
What vision do you have of
the impact of this proposition?
1. problem What is the problem, in human terms?
1
Millenials are buying less cars than they used to (40%-25%
new cars). Mileage driven down. 30% less teens with
licenses...
2
2. Proposition
What is the current
proposition that results
in this problem?
We sell American cars
to target specific
demographics (and
ensure they become
obsolete quickly). We
sell the dream of car
ownership.
3
break
through
3. Assumptions
What do we have to
believe to generate and
validate this
proposition?
People need to own a
car to feel free / rich /
safe. They will buy
their own car to ensure
this. Oil is cheap and
suburban living far.
© 2013 WECREATE WORLDWIDE LTD
4
4. Breakthrough
Insight
What is a more insightful,
future-positive belief?
People want transport
that fits a local, ecoconscious community
life. They want to stay
connected to people and
places.
5
5. Breakthrough
proposition
What ideas or concepts to
solve the problem emerge
from this insight?
A world in which
shared car ownership
creates a win win win.
Zipcars, RelayRides
etc.
We help consumers to
collectively own and
enjoy cars.
Together, we are a club
that shares the risks
and rewards of
ownership whilst
providing other
benefits locally and
globally.
Ownership can actually
be a limit to freedom.
breakthrough for a brilliant world
wecreateworldwide.com

12. Innovation
embracing chaos
6
Order
1
5
2
THE EXTENT OF OUR
BREAKTHROUGHS
DEPEND ON HOW
FAR WE ARE
break
3
through
WILLING TO GO
INTO WHAT IS
POSSIBLE
4
ZONE OF MAXIMUM
GROWTH & LEARNING
Chaos
© 2013 WECREATE WORLDWIDE LTD
breakthrough for a brilliant world
wecreateworldwide.com

13. FEAR
or
PASSION

14. EMOTIONAL
think with our whole
body
beliefs driven by
emotions & justified by
reason after fact
beliefs become more
entrenched when
challenged (& older)
Sources: Antonio D’Amasio, Baba Shiv,
Andrew Newberg, Jonathan Haidt

16. $1.49
13,000%
ROI
SOURCE: SIGNIFICANT OBJECTS
$197.50

18. GROWTH
IDEA
ATTENTION
INSIGHT
INFORMATION
DATA
MEANING

20. creativity is
in our DNA and
makes us
human
10
10
10 tools to
in 5000 years

22. Leadership
LEADERSHIP storytelling engine
Name
Version
8
8. Call to Action
7
7. Concrete Impact
6
6. Conviction
1. connection
1
5
2
2. Context
3
© 2013 WECREATE WORLDWIDE LTD
5. Concept
3. Conventions
break
through
4
4. CREATIVE Shift
breakthrough for a brilliant world
wecreateworldwide.com

23. “Those who do not have power
over their story — the power to
retell it, rethink it, deconstruct it,
joke about it, and change it as
times change - truly are
powerless, because they cannot
think new thoughts.”
Salman Rushdie

24. Leadership
making the switch
© 2013 WECREATE WORLDWIDE LTD
breakthrough for a brilliant world
wecreateworldwide.com

25. THE SWITCH
NICK JANKEL
THE SURPRISING TRUTH ABOUT CREATIVITY &
HOW TO USE IT TO BREAK THROUGH ANYTHING
LOREM IPSUM ASEST DOLOR SIT AMET,
MY BOOK ON BREAKTHROUGH
PUBLISHED IN 2014. SIGN UP
AT RIPEANDREADY.COM TO
STAY IN THE LOOP.
TH
H
E
C
CONSECTETUR SUR TU ADIPISCING ELIT
VESTIBULUM SED ODIO SED TURPIS
IACULIS VENENATIS ID IN METUS. PROIN
CONDIMENTUM DARMALESUADA ODIO
VITAE PULLAMCORPER. AENEAN ENEC
FELIS EU DUM E TELLUS CONSECTETUR
IMPERDIET IN SIT AMET ANTE. IN EU
THE SWITCH
CONVALLIS PRETIUM FEUGIAT. DONEC
MASSA MAURIS, AC VOLUTPAT FELIS.
LACINIA VEL VELIT. MORBI LEO DIAM,
FRINGILLA SED RUTRUM AC, LUCTUS
EGET ARCU. NAM NEC PELLENTESQUE
WWW.RIPEANDREADY.COM
NICK JANKEL
ODIO. DUIS IN ELEIFEND RISUS. AMET
S WIT
THE SURPRISING TRUTH ABOUT CREATIVITY
AND HOW TO BREAK THROUGH ANYTHING

26. FREE EBOOK DOWNLOAD ON
SOCIAL INNOVATION AT
WWW.WECREATEWORLDWIDE.
COM
FREE ebook DOWNLOAD

27. Ask me anything
nick@wecreateworldwide.com
@nickjankel
© WECREATE WORLDWIDE LTD 2013
@nickjankel
www.wecreateworldwide.com

28. You never change things by fighting the
existing reality. To change something,
build a new model that makes the
existing model obsolete.
R. Buckminster Fuller
Inspire us.
Challenge us.
Break through with us.
wecreateworldwide. com