This document discusses how global operating systems have changed over time from tribes to hierarchies to markets and now to networks. It notes how the rise of technologies like social media, smartphones, and the internet have empowered individuals and enabled new forms of peer collaboration and sharing. It argues that businesses must adapt to this new networked environment by opening up, collaborating externally, focusing on relationships over transactions, and sharing risks and rewards to remain relevant in this new era.

1. @NICKWECREATE
OPENING
UP
NICK JANKEL, WECREATE
MAY 2012

2. We are a purpose-driven
enterprise committed to
building the capacity -
through consulting, training,
learning, designing and
coaching - of change-
agents, entrepreneurs and
organizations to co-create a
radically more flourishing
world.

5. GLOBAL O.S.
HAS CHANGED OVER THE LAST 5000 YEARS

6. “Operating systems
provide a platform on
top of which other. Your
choice of operating
system, therefore,
determines to a great
extent the applications
you can run.”
WEBOPEDIA

7. TRIBES
HUNTER-
GATHERER

8. TRIBE
KITH & KIN
POWER & WEALTH GIVEN TO THE STRONG
HEROS & CHIEFTAINS WIN
TRIBE FIGHTS & ENSLAVES

9. TRIBAL O.S. IS
UNDERPINNED
BY GROUP
IDENTITY, GIFT
EXCHANGE,
SHAMENS,
SPIRIT WORLDS

10. TRIBES
HUNTER- HIERARCHIES /
GATHERER BUREAUCRACIES

11. HIERARCHY
STATUS & PRIVILEGE
POWER & WEALTH TAKEN BY THE TOP
AUTOCRATS & ARISTOCRATS WIN
CONQUER NATIONS TO EXPAND TRADE

12. HIERARCHY O.S. IS UNDERPINNED
BY PAGEANTRY, FEALTY, ARMIES,
PRIESTS, NATIONALISM,
IDEOLOGIES

13. TRIBES MARKETS
HUNTER-
HIERARCHIES /
GATHERER
BUREAUCRACIES

14. MARKET
IDEAS & EFFICIENCIES
POWER & WEALTH EARNED BY INVESTMENT
INGENIOUS & INDUSTRIOUS WIN
CREATE & DEFEND MARKETS

15. MARKET O.S. IS UNDER-
PINNED BY CAPITAL,
INTEREST,
CORPORATIONS,
STOCKS & SHARES

16. NOW
WHAT?

17. IN
THE LAST
24
HOURS

18. 1
BILLION
CONTENT PIECES ADDED TO FACEBOOK

19. 70,000
HOURS
YOUTUBE VIDEOS UPLOADED

20. 1 EACH

21. 400
MILLION
SKYPE CALLS

22. 86,000
NEW LINKEDIN MEMBERS

23. 16
BILLION
SMS MESSAGES SENT

24. AS WE
SPEAK

25. 6
BILLION
MOBILE SUBS

26. 1
BILLION
BROADBAND MOBILE SUBS

27. 900
MILLION
FACEBOOK USERS

28. 200
MILLION
FACEBOOK USERS IN 2011

29. 600
BILLION
MINUTES PER MONTH SPENT ON FACEBOOK

30. 600
MILLION
MINUTES IN ALL THE MOVIES THAT HAVE
EVER BEEN MADE

31. 225
MILLION
TWITTER USERS

32. 250
MILLION
TWEETS PER DAY

33. 18 18 MILLION
MILLION
FOLLOWERS
(AND NO-ONE
FOLLOWERS OF LADY GAGA
MEDIATING THE
RELATIONSHIPS)

34. “SO
WHAT?”

35. NO.1
#TAG...
OF 2011

36. #EGYPT

37. REVOLUTION

38. WITH GREATER LONG-
TERM & FAR-REACHING
IMPACTS THAN THE
POLITICAL
REVOLUTIONS THAT
SHOOK THE WORLD

39. “A revolution doesn't
happen when society
adopts new tools. It
happens when society
adopts new
behaviours.”
CLAY SHIRKY

40. DRIVEN
BY THE WEB

41. INSPIRED
BY THE WEB

42. LIBERATING
INTRINSIC HUMAN NATURE TO CREATE,
SHARE, CONNECT

43. TRIBES, HIERARCHIES
AND MARKETS ARE
BEING DISSOLVED IN A
GLOBALISED
PARTICIPATORY
NETWORKED SOCIETY

44. “Predicting the future of the
Internet is easy: anything it
hasn’t yet dramatically
transformed, it will. People,
companies, investors and
even countries can’t stop this
transformation. The only
choice you have is whether
you join the side of
innovation and progress or
you don’t.”
CHRIS DIXON

45. POWER
LIES INCREASINGLY AT THE EDGES

46. SOFT
PEER POWER DISPLACES HIERARCHICAL
POWER TO BECOME THE MOST IMPORTANT
FORCE IN SOCIETY

47. “Soft power – getting
others to want the
outcomes that you want
– co-opts people rather
than coerces them.”
JOSEPH NYE JR.

48. SOFT, PEER POWER
DRIVES EVERYTHING
FROM THE
OCCURRENCE OF
OBESITY TO RISINGS
OF THE ARAB SPRING

49. FROM THE FALL OF
BLOCKBUSTER TO
THE IPO OF
FACEBOOK

50. WILLKOMMEN
ET BIENVENUE

51. AGE OF
CO-CREATION

52. TRIBES MARKETS
HUNTER-
HIERARCHIES /
GATHERER NETWORKS
BUREAUCRACIES

53. NETWORK
VALUES & AFFINITIES
POWER & WEALTH SHARED BY NETWORK
OPEN & CONNECTED WIN
PARTICIPATE IN & CO-CREATE PROJECTS

54. NETWORK O.S.
IS UNDER-
PINNED BY
THE NET, P2P,
COLLECTIVE IQ,
CO-OPS,
COMMON
PURPOSE

55. “If you want to go fast,
go alone. If you want to
go far, go with a group.”
AFRICAN PROVERB

56. LAW
OF REQUISITE VARIETY

57. FIT THE
CONTEXT
OR FAIL

58. KODAK INVENTED THE
DIGITAL CAMERA BUT
COULDN’T
UNDERSTAND WHERE
VALUE RESIDES FOR
THE NETWORKED
CONSUMER
58

59. 14 MILLION
ACCOUNTS
CREATED IN 2011
60 PHOTOS
UPLOADED PER
SECOND
59

60. PRINCIPLES
OF HOW WE DO BUSINESS MUST CHANGE

61. ORGANISE
SYSTEMS, VALUE & PROFIT CENTRES
AROUND THE NET(WORK)

62. NETS
DO WORK!

63. <
TRANSACTION COSTS, OPPORTUNITY COSTS

64. >
FLOW OF IDEAS & INTENTIONS

65. BUSINESS
AS UNUSUAL

66. OPEN UP
TO RESOURCES & SOURCES OF VALUE
OUTSIDE OF THE ORGANISATION

67. SHARE
RISKS
SHARE REWARDS

68. AMBITION
YOU NEED TO COLLABORATE & CO-CREATE

69. COLLABORATION TAKES A
SIGNIFICANT INVESTMENT OF
ENERGY
AND A DIFFERENT WAY OF
WORKING
WITH VERY DIFFERENT
MINDSETS

70. KNOW
HOW

71. KNOW
WHAT, WHEN, WHO & WHY

72. CHAT
FIRST
THEN RELATIONSHIPS, THEN TRANSACTIONS

73. GIVE
& GIVE UP ASSUMPTIONS / CONVENTIONS

74. “Innovation is a by-
product of productive
and engaged networks.”
VERNA ALLEE

75. CIQ
THE MOST IMPORTANT SKILL OF THE 21ST
CENTURY

76. BACTERIA BETTER
ABLE TO
COLLABORATE
THAN MOST OF US!

77. TRAINED
TO COMPETE

78. BORN
TO COLLABORATE

79. RISKY
BUSINESS TO OPEN UP?

80. HOLDING ONTO
THE OLD WAY
OF DOING
BUSINESS IS
FAR MORE
DANGEROUS
THAN RISKING
OPENING UP

81. $80 BILLION TO
$0

82. $0 BILLION TO
$6
A PEER-
ENABLED, SELF-
ORGANISING
BUSINESS
MODEL

83. “In the long history of
humankind (and animal
kind, too) those who
learned to collaborate
and improvise most
effectively have
prevailed.”
CHARLES DARWIN

85. CONNECT
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