How to develop compelling, activating and empathic messages, whether in marketing, parenting, leadership or any area of life. Looks at the science of viral social media, contagion, emotions in content etc Check out new book, Switch On, which covers some of themes within: http://www.amazon.co.uk/Switch-ignite-creative-science-breakthrough/dp/1780288336/ref=sr_1_1?ie=UTF8&qid=1403731586&sr=8-1&keywords=switch+on+jankel
Keynote at GTI Breakfast Briefing
2. The basics
INNOVATION + LEADERSHIP + CULTURE
Established in 2005 to support purpose-driven
organisations and leaders accelerate breakthroughs
in brands, products, services and business models
1 CEO + 30+ world-class associates to guarantee
expertise & fit
Operate as social enterprise, subsidising high-impact
projects esp. accelerating social entrepreneurs in
Africa & Asia
6. BEHAVIOURS DRIVEN BY
beliefs, driven by
emotions
fast (1/5)
guides us
!
Sources: Antonio D’Amasio, Baba Shiv,
Andrew Newberg, Jonathan Haidt
IRRATIONAL
12. ENGAGEMENT
Rediscover beauty of forgotten
familiar
find ways to spark synaptic play &
participation
gift happiness we can share in
Sources: Google Insights