Keynote at Dublin Airport Authority
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Keynote at DAA management conference, March 2012
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Keynote at Dublin Airport Authority
- 1. @NICKWECREATE SWITCH ON HOW TO COLLABORATIVELY INNOVATE A RADICALLY BETTER... FUTURE NICK JANKEL, WECREATE DUBLIN AIRPORT AUTHORITY MARCH 2012
- 2. SWITCH ON INNOVATE DISRUPTIVELY COLLABORATE AMBITIOUSLY DO IT ALL PURPOSEFULLY
- 3. WHAT ATTRACTS YOU MOST TO THIS SESSION? HOW DOES THIS TOPIC CONNECT WITH YOUR GOALS? WHAT ARE THE TIMES IN YOUR LIFE THAT YOU FEEL MOST ENERGIZED AND VITAL?
- 4. INNOVATION INTUITIVE HUMAN CAPACITY TO SOLVE PROBLEMS
- 5. 5 MILLENNIA 100 WATTS / DAY + 10 TOOLS 10 10,000 WATTS / DAY + 10 TOOLS
- 6. INNOVATION IS IN OUR DNA AND MAKES US HUMAN
- 20. “You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” BUCKMINSTER FULLER
- 23. CREATE THE FUTURE TO OUR ADVANTAGE
- 25. EDGE OF CHAOS (MAXIMUM RATES OF GENERATION / EVOLUTION)
- 26. CORE BUSINESS DRIVEN BY OLD MARKET
- 28. “The innovator's dilemma [is] that 'good' companies often begin their descent into failure by aggressively investing in the products and services that their most profitable customers want.” CLAYTON CHRISTENSEN
- 29. FAIL
- 34. STATUS QUO MAINTAINED BY OUTDATED ASSUMPTIONS
- 38. SHARE AN ASSUMPTION THAT NO LONGER SERVES YOU
- 39. SURFACE ASSUMPTIONS IF WE WANT TO BREAKTHROUGH
- 42. THE SWITCH BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 43. KODAK INVENTED DIGITAL CAMERA BUT COULDN’T GET WHERE VALUE RESIDES FOR THE NETWORKED CONSUMER
- 44. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 45. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using photographic film or paper. THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 46. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using photographic film or paper. THE PROBLEM BREAKTHROUGH PROPOSITION We enable people to print out and store their photos. We leverage the scarcity and unique quality of tangible artifacts. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 47. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using photographic film or paper. THE PROBLEM BREAKTHROUGH PROPOSITION We enable people to print out and store their photos. We leverage the scarcity and unique quality of tangible artifacts. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) People use photos to commemorate special moments. They are scarce. CONVENTIONS / ASSUMPTIONS
- 48. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using photographic film or paper. THE PROBLEM BREAKTHROUGH PROPOSITION We enable people to print out and store their photos. We leverage the scarcity and unique quality of tangible artifacts. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) People use photos to People use photos as a form commemorate special of instant expression, moments. They are scarce. identity and communication. They are CONVENTIONS / abundant. ASSUMPTIONS
- 49. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using photographic film or paper. THE PROBLEM BREAKTHROUGH PROPOSITION We enable people to print We enable people to take photos out and store their photos. instantly on their phone - and We leverage the scarcity then share, enhance and remix and unique quality of them together. We leverage tangible artifacts. abundant flows of digital CONVENTIONAL creativity. PROPOSITION BREAKTHROUGH INSIGHT(S) People use photos to People use photos as a form commemorate special of instant expression, moments. They are scarce. identity and communication. They are CONVENTIONS / abundant. ASSUMPTIONS
- 50. THE SWITCH: IMAGING BREAKTHROUGH CONCEPT People are no longer using Flickr, Photoshop, photographic film or Shutterfly, iPhone, Zeiss paper. lenses etc. THE PROBLEM BREAKTHROUGH PROPOSITION We enable people to print We enable people to take photos out and store their photos. instantly on their phone - and We leverage the scarcity then share, enhance and remix and unique quality of them together. We leverage tangible artifacts. abundant flows of digital CONVENTIONAL creativity. PROPOSITION BREAKTHROUGH INSIGHT(S) People use photos to People use photos as a form commemorate special of instant expression, moments. They are scarce. identity and communication. They are CONVENTIONS / abundant. ASSUMPTIONS
- 52. IN 1983, ONLY THOSE WHO COULD USE A COMMAND LINE COULD USE A COMPUTER
- 53. THE SWITCH: THE PC BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 54. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not buying or using computers as much as they should. THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 55. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not buying or using computers as much as they should. THE PROBLEM BREAKTHROUGH PROPOSITION We design computers as productivity maximers that can help businesses win. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 56. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not buying or using computers as much as they should. THE PROBLEM BREAKTHROUGH PROPOSITION We design computers as productivity maximers that can help businesses win. CONVENTIONAL PROPOSITION BREAKTHROUGH Productivity is the goal of INSIGHT(S) life. Technology helps us be more productive cogs in the machine (growing profits, GDP etc.) CONVENTIONS / ASSUMPTIONS
- 57. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not buying or using computers as much as they should. THE PROBLEM BREAKTHROUGH PROPOSITION We design computers as productivity maximers that can help businesses win. CONVENTIONAL PROPOSITION BREAKTHROUGH Productivity is the goal of INSIGHT(S) life. Technology helps us be Creativity is the goal of more productive cogs in the life. We are all here to machine (growing profits, express not produce and GDP etc.) possess. CONVENTIONS / ASSUMPTIONS
- 58. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not buying or using computers as much as they should. THE PROBLEM BREAKTHROUGH PROPOSITION We design computers as productivity We design computers to be maximers that can a force for amazing human help businesses win. creativity - delightful, usable, empowering. CONVENTIONAL PROPOSITION BREAKTHROUGH Productivity is the goal of INSIGHT(S) life. Technology helps us be Creativity is the goal of more productive cogs in the life. We are all here to machine (growing profits, express not produce and GDP etc.) possess. CONVENTIONS / ASSUMPTIONS
- 59. THE SWITCH: THE PC BREAKTHROUGH CONCEPT Everyday people are not Think different with a buying or using computers Mac... (and its as much as they should. ecosystem) THE PROBLEM BREAKTHROUGH PROPOSITION We design computers as productivity We design computers to be maximers that can a force for amazing human help businesses win. creativity - delightful, usable, empowering. CONVENTIONAL PROPOSITION BREAKTHROUGH Productivity is the goal of INSIGHT(S) life. Technology helps us be Creativity is the goal of more productive cogs in the life. We are all here to machine (growing profits, express not produce and GDP etc.) possess. CONVENTIONS / ASSUMPTIONS
- 61. GM ‘INVENTED’ 20TH C MANAGEMENT TECHNIQUES YET WENT BUST IN THE 21ST C
- 62. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 63. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees won’t make them effectively. THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 64. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees won’t make them effectively. THE PROBLEM BREAKTHROUGH We design big American cars to PROPOSITION target specific demographics and become obsolete quickly. We expect our employees to manufacture our designs with maximum efficiency. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 65. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees won’t make them effectively. THE PROBLEM BREAKTHROUGH We design big American cars to PROPOSITION target specific demographics and become obsolete quickly. We expect our employees to manufacture our designs with maximum efficiency. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Consumers and employees will suck up whatever we think they should have. CONVENTIONS / ASSUMPTIONS
- 66. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees won’t make them effectively. THE PROBLEM BREAKTHROUGH We design big American cars to PROPOSITION target specific demographics and become obsolete quickly. We expect our employees to manufacture our designs with maximum efficiency. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Consumers and employees Consumers wants cars that will suck up whatever we match their values. think they should have. Employees want to work in companies that have values. CONVENTIONS / ASSUMPTIONS
- 67. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees won’t make them effectively. THE PROBLEM BREAKTHROUGH We design big American cars to PROPOSITION target specific demographics and become obsolete quickly. We help consumers and We expect our employees to creators develop automobile manufacture our designs with services in the spirit of maximum efficiency. collaboration - sharing risks and rewards. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Consumers and employees Consumers wants cars that will suck up whatever we match their values. think they should have. Employees want to work in companies that have values. CONVENTIONS / ASSUMPTIONS
- 68. THE SWITCH: MOTORING BREAKTHROUGH CONCEPT Our customers don’t want our cars and our employees Local Motors, Zipcars, won’t make them RelayRides effectively. THE PROBLEM BREAKTHROUGH We design big American cars to PROPOSITION target specific demographics and become obsolete quickly. We help consumers and We expect our employees to creators develop automobile manufacture our designs with services in the spirit of maximum efficiency. collaboration - sharing risks and rewards. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Consumers and employees Consumers wants cars that will suck up whatever we match their values. think they should have. Employees want to work in companies that have values. CONVENTIONS / ASSUMPTIONS
- 70. 1 CHILD DIES EVERY 5 SECONDS FROM HUNGER- RELATED CAUSES
- 71. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 72. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough nutrients. Industry can’t access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 73. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough nutrients. Industry can’t access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION Commercial solutions are not feasible (high cost, resource intensive, low profit). Food aid will have to do. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 74. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough nutrients. Industry can’t access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION Commercial solutions are not feasible (high cost, resource intensive, low profit). Food aid will have to do. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Poor people are unable to take part in a global, sustainable economy. Vertically-integrated industries create profit. CONVENTIONS / ASSUMPTIONS
- 75. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough nutrients. Industry can’t access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION Commercial solutions are not feasible (high cost, resource intensive, low profit). Food aid will have to do. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Poor people are unable to take part in a global, sustainable Poor people can be economy. Vertically-integrated empowered to contribute to industries create profit. a successful win win win with industry. CONVENTIONS / ASSUMPTIONS
- 76. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough nutrients. Industry can’t access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION Commercial solutions are not Micro-breweries in rural areas feasible (high cost, resource leveraging local talent (goats, intensive, low profit). Food aid workers, salesforce) removing will have to do. need for refrigeration). Creates jobs and opens up new markets CONVENTIONAL for industry. PROPOSITION BREAKTHROUGH INSIGHT(S) Poor people are unable to take part in a global, sustainable Poor people can be economy. Vertically-integrated empowered to contribute to industries create profit. a successful win win win with industry. CONVENTIONS / ASSUMPTIONS
- 77. THE SWITCH: CHILD MALNUTRITION BREAKTHROUGH CONCEPT Children in rural areas are not getting enough ShoktiDoi the power nutrients. Industry can’t yoghurt. access BOP markets. THE PROBLEM BREAKTHROUGH PROPOSITION Commercial solutions are not Micro-breweries in rural areas feasible (high cost, resource leveraging local talent (goats, intensive, low profit). Food aid workers, salesforce) removing will have to do. need for refrigeration). Creates jobs and opens up new markets CONVENTIONAL for industry. PROPOSITION BREAKTHROUGH INSIGHT(S) Poor people are unable to take part in a global, sustainable Poor people can be economy. Vertically-integrated empowered to contribute to industries create profit. a successful win win win with industry. CONVENTIONS / ASSUMPTIONS
- 78. SHE PUTS FOOD ON HER CHILDREN’S PLATE WHILST PUTTING FOOD ON MANY OTHERS’
- 79. “Problems cannot be solved by the same level of thinking that created them.” ALBERT EINSTEIN
- 82. EXPLORE USING THE TOOL ON A CURRENT BUSINESS PROBLEM
- 83. THE SWITCH BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH IDEA CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHTS CONVENTIONS / ASSUMPTIONS
- 84. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? THE PROBLEM BREAKTHROUGH IDEA CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHTS CONVENTIONS / ASSUMPTIONS
- 85. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? THE PROBLEM WHAT KIND OF VALUE PROPOSITIONS BREAKTHROUGH LEAD TO THIS PROBLEM? IDEA CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHTS CONVENTIONS / ASSUMPTIONS
- 86. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? THE PROBLEM WHAT KIND OF VALUE PROPOSITIONS BREAKTHROUGH LEAD TO THIS PROBLEM? IDEA CONVENTIONAL PROPOSITION WHAT DO WE HAVE TO BELIEVE TO BREAKTHROUGH UNDERPIN AND VALIDATE THIS THINKING / INSIGHTS PROPOSITION? CONVENTIONS / ASSUMPTIONS
- 87. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? THE PROBLEM WHAT KIND OF VALUE PROPOSITIONS BREAKTHROUGH LEAD TO THIS PROBLEM? IDEA CONVENTIONAL PROPOSITION WHAT DO WE HAVE TO BELIEVE TO BREAKTHROUGH UNDERPIN AND VALIDATE THIS THINKING / INSIGHTS PROPOSITION? CONVENTIONS / WHAT IS A NEW WAY OF THINKING ASSUMPTIONS ABOUT THE WORLD?
- 88. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? THE PROBLEM WHAT KIND OF VALUE PROPOSITIONS BREAKTHROUGH LEAD TO THIS PROBLEM? IDEA CONVENTIONAL WHAT KIND OF VALUE PROPOSITIONS WOULD PROPOSITION EMERGE FROM THESE INSIGHTS? WHAT DO WE HAVE TO BELIEVE TO BREAKTHROUGH UNDERPIN AND VALIDATE THIS THINKING / INSIGHTS PROPOSITION? CONVENTIONS / WHAT IS A NEW WAY OF THINKING ASSUMPTIONS ABOUT THE WORLD?
- 89. THE SWITCH BREAKTHROUGH CONCEPT WHAT IS THE BUSINESS AND / OR SOCIAL PROBLEM? WHAT IS THE BASIC IDEA / STRAPLINE / THE PROBLEM BRAND? WHAT KIND OF VALUE PROPOSITIONS BREAKTHROUGH LEAD TO THIS PROBLEM? IDEA CONVENTIONAL WHAT KIND OF VALUE PROPOSITIONS WOULD PROPOSITION EMERGE FROM THESE INSIGHTS? WHAT DO WE HAVE TO BELIEVE TO BREAKTHROUGH UNDERPIN AND VALIDATE THIS THINKING / INSIGHTS PROPOSITION? CONVENTIONS / WHAT IS A NEW WAY OF THINKING ASSUMPTIONS ABOUT THE WORLD?
- 90. WHAT DID YOU NOTICE ABOUT EACH BREAKTHROUGH INSIGHT?
- 92. LIBERATING OPEN VIEW OF HUMAN NATURE / THE WORLD
- 93. THE SWITCH BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH IDEA CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHTS CONVENTIONS / ASSUMPTIONS
- 94. THE SWITCH BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH IDEA CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHTS WHAT IS A MORE EMPOWERING, CONVENTIONS / LIBERATING OR ABUNDANT VIEW OF ASSUMPTIONS LIFE?
- 95. THE SWITCH BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH IDEA HOW COULD YOU DESIGN A PROPOSITION FOR CONVENTIONAL MAXIMUM ACCESSIBILITY, USABILITY AND PROPOSITION ENJOYABILITY? BREAKTHROUGH INSIGHTS WHAT IS A MORE EMPOWERING, CONVENTIONS / LIBERATING OR ABUNDANT VIEW OF ASSUMPTIONS LIFE?
- 98. SEA CHANGE PROFIT TO PURPOSE CONTROL TO EMPOWERMENT WEALTH TO WELLBEING HIERARCHY TO NETWORKS SURVIVING TO THRIVING
- 99. REVOLUTION 2.0
- 100. WITH LONGER-TERM & FURTHER-REACHING IMPACTS THAN THE POLITICAL REVOLUTIONS THAT HAVE SHAKEN THE WORLD
- 101. DRIVEN BY THE WEB
- 102. “Predicting the future of the Internet is easy: anything it hasn’t yet dramatically transformed, it will. People, companies, investors and even countries can’t stop this transformation. The only choice you have is whether you join the side of innovation and progress or you don’t.” CHRIS DIXON
- 103. LIBERATING INTRINSIC HUMAN NATURE TO CREATE, SHARE, CONNECT
- 104. HIERARCHIES ARE BEING DISSOLVED IN A GLOBALISED PARTICIPATORY NETWORKED SOCIETY
- 105. ERA OF MASSIVE CHANGE AT THE HEART OF HOW THE OS OF THE WORLD
- 106. HIERARCHIES / NETWORKS BUREAUCRACIES TRIBES / CLASS MARKETS
- 107. POWER LIES INCREASINGLY AT THE EDGES
- 108. OPEN UP TO VALUE AND VALUES OUTSIDE
- 109. OPEN INNOVATION
- 110. IMPACTFUL LEVERAGE OF IDEAS TOGETHER
- 111. THE AMBITIOUS KNOW THEY NEED TO COLLABORATE
- 113. BUSINESS AS UNUSUAL
- 115. COLLABORATION TAKES A SIGNIFICANT INVESTMENT OF ENERGY AND A DIFFERENT WAY OF WORKING
- 116. CONTROL TO CO-CREATE
- 117. KNOW HOW TO KNOW WHO, WHAT, WHEN & WHY
- 118. GIVE TO GET
- 119. TALK THEN RELATIONSHIPS, THEN TRANSACTIONS
- 120. “Innovation is a by- product of productive and engaged networks.” VERNA ALLEE
- 121. IQ TO CIQ
- 122. BACTERIA BETTER ABLE TO COLLABORATE THAN MOST OF US!
- 123. SWITCH ON INNOVATE DISRUPTIVELY COLLABORATE AMBITIOUSLY DO IT ALL PURPOSEFULLY
- 124. RISKY BUSINESS?
- 125. HOLDING ONTO THE OLD IDEAS IS FAR MORE DANGEROUS THAN RISKING NEW ONES
- 127. $85 BILLION TO $0
- 129. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 130. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store (which are expensive to run). THE PROBLEM BREAKTHROUGH PROPOSITION CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 131. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store (which are expensive to run). THE PROBLEM BREAKTHROUGH Video rental is a high-cost PROPOSITION event. Come to our stores and choose what you want for that special night in (and if you forget to bring it back, you will be punished to our benefit). CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) CONVENTIONS / ASSUMPTIONS
- 132. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store (which are expensive to run). THE PROBLEM BREAKTHROUGH Video rental is a high-cost PROPOSITION event. Come to our stores and choose what you want for that special night in (and if you forget to bring it back, you will be punished to our benefit). CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Videos are scarce and special and we decide which ones they should see. Consumers must suck up the deal if they want to access them. CONVENTIONS / ASSUMPTIONS
- 133. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store (which are expensive to run). THE PROBLEM BREAKTHROUGH Video rental is a high-cost PROPOSITION event. Come to our stores and choose what you want for that special night in (and if you forget to bring it back, you will be punished to our benefit). CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Videos are scarce and special and we decide which ones Movies are abundant so we they should see. Consumers should be able to choose must suck up the deal if they what to watch instantly, want to access them. learn from each other’s CONVENTIONS / tastes and not be punished ASSUMPTIONS for our mistakes.
- 134. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store (which are expensive to run). THE PROBLEM BREAKTHROUGH Video rental is a high-cost PROPOSITION event. Come to our stores and choose what you want A flexible, simple, enjoyable for that special night in (and peer-powered online if you forget to bring it back, community where we can all you will be punished to our see, rate and explore movies benefit). together. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Videos are scarce and special and we decide which ones Movies are abundant so we they should see. Consumers should be able to choose must suck up the deal if they what to watch instantly, want to access them. learn from each other’s CONVENTIONS / tastes and not be punished ASSUMPTIONS for our mistakes.
- 135. THE SWITCH: HOME ENTERTAINMENT BREAKTHROUGH CONCEPT People take out too few movies, too infrequently from the rental store LoveFilm, Netflix, Amazon (which are expensive to run). THE PROBLEM BREAKTHROUGH Video rental is a high-cost PROPOSITION event. Come to our stores and choose what you want A flexible, simple, enjoyable for that special night in (and peer-powered online if you forget to bring it back, community where we can all you will be punished to our see, rate and explore movies benefit). together. CONVENTIONAL PROPOSITION BREAKTHROUGH INSIGHT(S) Videos are scarce and special and we decide which ones Movies are abundant so we they should see. Consumers should be able to choose must suck up the deal if they what to watch instantly, want to access them. learn from each other’s CONVENTIONS / tastes and not be punished ASSUMPTIONS for our mistakes.
- 136. PEER POWERED (RATINGS) PEER EMPOWERED (NO LATE FEES)
- 139. “All power is a trust; we are accountable for its exercise; that from the people, and for the people all springs, and all must exist.” DISRAELI
- 141. IN THIS SESSION INNOVATE: LET GO OF THE OLD TO BREAKTHROUGH COLLABORATE: TO ACHIEVE AMBITIONS PURPOSEFULLY: EMPOWER & ENABLE THE NETWORKED WORLD
- 142. “In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.” CHARLES DARWIN
- 143. The pioneering Find out more creative leadership about this and our innovation and & collaboration leadership coaching training at programme www.wecreate.cc