Presentation from the 'Developments in IR on the Web' panel, December 8th 2009. This presentation gives an overview of WHY search engines are making use of Structured data, HOW we're making use of it, HOW users are seeing it presented, WHAT volume and type of data we're starting to see (are engines starting to provide enough of a carrot?), and finally HOW we're making it easier to expose your rich data.