Copy of my presentation from the SoCon 2011 conference. 20th October 2011, ICO, London. I will be producing a blog post with more notes and thoughts on the topic on www.smilespread.co.uk - any qu's @NickoBennett

1. Being more sociable
and the importance of 4,170"
"
via @NickoBennett"
steellondon.com"

2. Socialising Entertainment Time"

3. Definition of Advertising
1828 Informing; giving notice; publishing notice.
2011 The promotion of goods or services for sale through
impersonal media, such as radio or television
Transitive verb: To expose for sale in a market

4. Definition of Marketing
1828 [marketing] is NOT found in the 1828 dictionary
2011 An aggregate of functions involved in moving goods
from producer to consumer

5. Definitions from the Urban Dictionary
Advertising
The tool of the devil.
Advertisers are in league with the devil, I tells ya!
Marketing
A career in which people (normally men who have an issue
with their sexuality and drive Mopeds) state the obvious and
get paid a lot of money for it. They normally have catchy
initials like AA or RR and spend a lot of time getting their
signature to look important.

6. Social web has turned the advertising world on its head
Everyone now has a voice
Stats of social and blogs – good and bad
It’s not advertising. It’s conversation. Because with
social media we all share the medium.

7. When you share the same medium!
you need asocial media…
If press was more inclusive strategy…!

8. We may share the medium
but we are a few years behind
kickstarter.com
fashionstake.com
kiva.com
quirky.com

17. Socialising Entertainment Time"

18. And boy, donʼt we all love a little entertainment!

25. Socialising Entertainment Time"

28. Source: Econsultancy – Internet statistics compendium

29. lean back time lean in time

34. Mind shift Big idea Planning
Socialising Entertainment Time"
Shared medium Capture the imagination Share of day

35. Thank you"
via @NickoBennett"
steellondon.com"
@STEEL_London"
nick.bennett@steellondon.com"

36. Image credits.
by chris erdos;
http://www.flickr.com/photos/chris-erdos/6224000363/sizes/o/in/photostream/
by TrevinC
http://www.flickr.com/photos/trevin/4271246460/sizes/o/in/photostream/
by presta
http://www.flickr.com/photos/presta/4175485032/sizes/l/in/photostream/
by an untrained eye
http://www.flickr.com/photos/an_untrained_eye/3112057786/sizes/o/in/photostream/