New Media Drivers License Final Presentation

1. NBC Universal
By: Nick Becharas

2. Brand Overview
• American Media & Entertainment Company
• Consists of numerous television networks, cable channels,
motion picture companies, television production companies,
and theme parks

3. NBC Website
• http://www.nbc.com/
• Website consists of videos from various NBC television shows
and broadcasts
• Contains tabs including shows, episodes, schedule, news &
sports, app, and live TV

4. NBC App
• https://itunes.apple.com/us/app/nbc-watch-
now-stream-full/id442839435?mt=8
• App found in Apple and Android stores
• Allows user to view full episodes and
broadcasts live the day they air

5. Target Audience
• Individuals of every age, gender, race
• Access to television, smart phone, or computer
necessary

6. Big Idea
• Reinvent the way an entertainment company uses media
advertising.
• Different ways NBC can revolutionize media advertising
through social media, Internet marketing, and a mobile
strategy
• Attempting to make NBC the most interactive entertainment
company

7. Big Idea
• Use social media to post behind the scenes
photos/videos from viewers favorite shows
• Increase Search Engine Optimization
• Most importantly, revolutionize app
– Allow viewers to “follow” favorite shows on app
– App sends viewers show time information

8. KPI - Metrics
• Timeline of digital makeover: Now until the end 2016
• Measure of social media: number of follows/likes
• Measure of Internet marketing: ad views/clicks
• Measure of mobile media: number of app purchases

9. Budget/Tools & Tactics
• 15% of media budget allocated to social media (possibly 20% -
25% in the future)
• 35% of media marketing budget allocated to Internet
marketing
– Includes display banner ads and Search Engine Optimization

10. Summary
• Combination of Internet marketing, social media marketing,
and mobile apps involved in digital strategy
• Allows for NBC to stand alone as top entertainment brand and
empire