Social Media Schizophrenia
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How to overcome your tendency to dilute your message by jumping on every "next big thing" social media platform... and what you can do right now in 12 steps to get back on track.
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Social Media Schizophrenia
- 1. SOCIAL MEDIA SCHIZOPHRENIA A 12-STEP RECOVERY PROGRAM BY By Nick Armstrong -- WTFMarketing.com -- @WTFMarketing
- 2. WHO AM I? DESPITE A COMPLETE AND UTTER LACK OF MYSTICAL ABILITIES, I WAS ONCE KNOWN AS A... ... SOCIAL MEDIA GURU.
- 3. SOCIAL MEDIA SCHIZOPHRENIA LEADS QUICKLY TO BURNOUT.
- 4. I’M HERE TO HELP DO YOU REMEMBER YOUR FIRST SCREENNAME? HTTP://WWW.FLICKR.COM/PHOTOS/JULIAPATRICIAROY/3523389278/SIZES/Z/IN/PHOTOSTREAM/
- 5. STEP #1: BEG FORGIVENESS YOU’VE ANGERED THE TECH GODS. HUG A GEEK. HTTP://WWW.FLICKR.COM/PHOTOS/RICHEVENHOUSE/2542889550/SIZES/M/IN/PHOTOSTREAM/
- 6. STEP 2: CREATE A STRATEGY Social Networks 23% “Other” 34% HOW MUCH TIME DO YOU ACTUALLY NEED? WHAT’S YOUR GOAL? Games HOW DO YOU MEASURE IT? 10% Entertainment 13% Email Search IM Portals 8% 3% 4% 4%
- 7. STEP 3: REDUCE ACCOUNTS HOW MANY ACCOUNTS DO YOU ACTUALLY HAVE? THE MOST I’VE HAD: 26 (BEFORE I LOST COUNT) ARE ANY REDUNDANT? DO THEY ALL WORK TOWARDS YOUR GOAL? WORSE: CAN YOU BE YOU ON ALL OF THEM? HTTP://WWW.FLICKR.COM/PHOTOS/TO-STEVE/168874939/SIZES/Z/IN/PHOTOSTREAM/
- 8. STEP 4: POST UPDATES EFFICIENTLY WHAT TOOLS ARE YOU USING? HINT: A BROWSER JUST ISN’T GOOD ENOUGH. HTTP://WWW.FLICKR.COM/PHOTOS/LAURAJO/4568372067/SIZES/O/IN/PHOTOSTREAM/
- 9. MORE COFFEE = MORE EFFICIENCY SWEET, SWEET EFFICIENCY.
- 10. STEP 5: USE AGGREGATORS ONE SOURCE ONE POST LOTS OF REACH HTTP://WWW.FLICKR.COM/PHOTOS/PLACBO/2826724783/SIZES/Z/IN/PHOTOSTREAM/
- 11. JUST CLEAN YOUR SCREEN...
- 12. STEP 6: HIRE HELP BRUCE WAYNE HAS ALFRED. ELLEN HAS THE INTERNS. WHY CAN’T YOU GET SOME HELP TOO? HTTP://WWW.FLICKR.COM/PHOTOS/TROJANGUY/2933224898/SIZES/Z/IN/PHOTOSTREAM/
- 13. JUST TRAIN THEM FIRST... (AND FOR GOD’S SAKE DON’T JUST USE YOUR NEPHEW)
- 14. STEP 7: USE BETTER TOOLS USE THE RIGHT TOOL FOR THE RIGHT JOB. ANY TOOL CAN BE DANGEROUS IF USED IMPROPERLY. UNDERSTAND YOUR AUDIENCE, WHERE THEY HANG OUT, AND WHEN... HTTP://WWW.FLICKR.COM/PHOTOS/44534236@N00/2877671422/SIZES/Z/IN/PHOTOSTREAM/
- 16. STEP 8: LIMIT EXPOSURE WHAT IS YOUR TIME WORTH? HOW MUCH HAVE YOU WASTED SO FAR? HOW MUCH MORE ARE YOU WILLING TO WASTE? HTTP://WWW.FLICKR.COM/PHOTOS/NICMCPHEE/455279239/SIZES/Z/IN/PHOTOSTREAM/
- 17. STEP 9: CREATE REPORTS + GOALS WITHOUT KNOWING WHERE YOU’RE GOING, YOU’LL JUST BE SPINNING YOUR WHEELS. CREATE AN EASY WAY TO FIND OUT IF YOU’RE WINNING. HTTP://WWW.FLICKR.COM/PHOTOS/30911243@N00/2515717499/
- 18. STEP 10: MEASURE YOUR SUCCESS USE YOUR REPORTS. REALLOCATE YOUR TIME. ACTION TRUMPS PLANNING. HTTP://WWW.FLICKR.COM/PHOTOS/DARRENHESTER/3989949630/SIZES/Z/IN/PHOTOSTREAM/
- 19. WTF MARKETING HIT 500 WE WERE “ARBITRARILY POPULAR”
- 20. STEP 11: KNOW YOUR LIMITS LIMIT IS NOT A DIRTY WORD. LIMITS CREATE SCARCITY AND OPPORTUNITY. HTTP://WWW.FLICKR.COM/PHOTOS/ALEJANDRO_DAGNINO/2612315752/SIZES/Z/IN/PHOTOSTREAM/
- 21. STEP 12: SHARE WHAT YOU KNOW IF YOUR FRIENDS AREN’T UP TO SPEED, YOU’RE THE ONLY ONE WHO CAN HELP. HTTP://WWW.FLICKR.COM/PHOTOS/8889096@N05/4328088895/SIZES/Z/IN/PHOTOSTREAM/
- 23. NOBODY WINS IF YOU STOP CREATING
- 24. THANK YOU FIND ME AT: WTFMARKETING.COM BY By Nick Armstrong -- WTFMarketing.com -- @WTFMarketing