Social Media ROI
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A quick summary on how to judge social media ROI and get the most out of your investments.
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Social Media ROI
- 1. Social Media ROI Holy crap, We’re Internet Famous! By Nick Armstrong - @ImNickArmstrong http://www.IAmNickArmstrong.com
- 2. Social Media ROI ROI = Return on Investment What are you investing? Time Money Reputation
- 3. What about Reputation? Do well and you will profit. Do poorly and... well, you remember how Gandalf’s quest ended in Lord of the Rings?
- 4. Why are you Investing? Why are you on social media? Why did you pick the tools you’re using? Do you have a plan? Are you getting a sinking feeling?
- 5. The most important question in social media: Why do you want to use social media?
- 6. Seth Godin’s Hierarchy of Success Attitude Approach Goals Strategy Tactics Execution Most of us START here.
- 7. Attitude and Approach Attitude = Why Approach = How Kittens don’t half-ass anything. All kittens have a different style.
- 8. Goals Increased Traffic Increased Awareness Increased Conversation Increased Participation Increased Purchasing ...achieving them relies heavily on the tool you’re using.
- 9. Strategy The Three C’s Content Context Consistency *Cookie Monster didn’t make the list
- 10. Tactics and Execution The Right Message The Right Time The Right Consumer
- 11. What are you Measuring? Me Tweets/Day Blogs/Week KPI Them Comments Key Performance RTs Clicks Indicators Us Purchases/Awareness
- 12. Without a Plan You Will Gandalf.
- 13. Tools of the Trade Bit.ly and Su.pr Alexa Page Ranks Google Analytics Grader GetSatisfaction Integrated Stats
- 14. Bit.ly Add + to any shortened url to see stats (even if you didn’t create the link) See RTs in real time See clicks in real time See location of clicks
- 15. Su.pr Allows click-tracking Suggests times to post Integrates with StumbleUpon, Twitter, and Facebook
- 16. Alexa Page Ranks Alexa.com Shows keywords Shows related pages Shows demographics Shows traffic stats
- 17. Google Analytics Analytics.google.com Shows traffic stats Shows demographics Shows keywords Shows referring sites Integrates with AdWords
- 18. Grader Twitter.grader.com Provides local competitive analysis Helps correct errors Shows your trends Also grades Facebook and Blogs
- 19. GetSatisfaction Customers can: Ask Questions Share Ideas Report Problems Give Praise “Soft” metrics
- 20. Integrated Stats - Facebook “Insights” Demographics Visits
- 21. The Final Word Plan or Gandalf. Define your attitude and approach. Work on execution last.
- 22. Credits Bill Clock: http://www.flickr.com/photos/ Why So Serious: http://www.flickr.com/ jshappell/3255317463/ photos/strangetikigod/2754971660/ Titanic: http://www.flickr.com/photos/ Cookie Monster: http://www.flickr.com/ balakov/3668591548/ photos/esti/147733640/ Failure: http://www.flickr.com/photos/ Risk: http://www.flickr.com/photos/ lintmachine/2983771744/ dietpoison/94326793/ The Hunter: http://www.flickr.com/photos/ Chocolate Tools: http://www.flickr.com/ martinlong/504718829/ photos/jannem/3312115991/ Angry Mob: http://www.flickr.com/photos/ Fly, You Fools: http://www.flickr.com/ 29233640@N07/3645211083/ photos/benshepherd/211598323/ This presentation licensed under Creative Commons. Feel free to use and share for non-commercial purposes. All you need to do is give credit and link back to IAmNickArmstrong.com