Millennials are driving a global conscious awakening. We have the Conscious Company. We have the Conscious Consumer. Now it's time for the Conscious Marketer.

1. THE RISE OF THE
CONSCIOUS MARKETER
Nichole Kelly
Founder, Conscious Marketing Institute and
Co-host of The Conscious Marketing Podcast

2. MARKETING IS A POWERFUL TOOL
Photo Credit: CNN.com

3. WE ARE ON EVERY SCREEN
Photo Credit: Mike Gifford Flickr

4. WE ARE IN ALMOST EVERY
HOME
Photo Credit: Mariano Mantel Flickr

5. WE ARE IN ALMOST EVERY CAR
Photo Credit: Mariano Mantel Flickr

6. WE EVEN FOUND OUR WAY INTO AIRPLANES
Photo Credit: Jeffrey Putman Flickr

7. BUT WE’VE LOST SIGHT OF OUR PURPOSE
Photo Credit: GotCredit.com

8. WE CELEBRATE OUR HEROES

9. WE GLAMORIZE
OUR VILLAINS

10. WE SHAME
OUR VICTIMS

11. BUT HUMANITY IS EVOLVING
Photo Credit: NASA Goddard Space
Flight on Flickr

12. AND GOING WITHIN TO
AWAKEN CONSCIOUSNESS
OUR EXTERNAL WORLDS
NO LONGER FULFILL US
Photo Credit: andrewscater Flickr

13. CONSCIOUSNESS IS
UNLOCKING OUR
NATURAL BORN SUPERPOWERS
Photo Credit: Forbes

14. WE ARE AT THE TIPPING POINT FOR A
GLOBAL CONSCIOUS AWAKENING
Photo Credit: NASA Marshall Space
Center on Flickr

15. AN AWAKENING THAT IS
BEING DRIVEN BY
MILLENNIALS

16. AND BRINGING A NEW KIND OF SUPERHERO
…THE CONSCIOUS CONSUMER
Photo Credit: Duncan Rawlinson Flickr

17. CONSCIOUS CONSUMERS ARE A DIVERSE GROUP THAT
COLLECTIVELY BELIEVE IN AND SUPPORT THE SUSTAINABILITY
OF LIFE ON THIS PLANET THROUGH BUYING DECISIONS —
WHETHER IT’S HORMONE-FREE MEAT OR DONATING TO THE
SEARCH TO CURE BREAST CANCER.
SOURCE: Fast Company, March 2010

18. THIS YEAR (2017) IT IS ESTIMATED THAT MILLENNIALS IN THE U.S.
ALONE WILL BE SPENDING $200 BILLION. BY 2018, THEY WILL
HAVE THE MOST SPENDING POWER OF ANY GENERATION.
Photo Credit: Francois D Flickr
SOURCE: FORBES HOW TO TAP INTO THE MILLENNIAL $200B BUYING POWER

19. Photo Credit: chiaralily on Flickr
70% OF MILLENNIALS ARE WILLING TO
PAY MORE FOR A PRODUCT THAT MAKES
AN IMPACT ON ISSUES THEY CARE ABOUT.
WE’RE TALKING ABOUT YOUNG MEN AND
WOMEN WITH SPENDING POWER
ESTIMATED AT $2.45 TRILLION!
SOURCE: HUFFINGTON POST RISING TREND SOCIAL RESPONSIBILITY IS HIGH ON MILLENNIALS LIST

20. Photo Credit: jaci XIII Flickr
BY 2025, MILLENNIALS WILL BE AT THE PRIME OF THEIR LIVES
AND THEIR VALUES WILL SET CULTURAL AND INSTITUTIONAL
STANDARDS. SAY HELLO TO THE HERO GENERATION.
JESSIE NEWBURN
CONSCIOUS MARKETING INSTITUTE

21. THE GENERATION THAT WILL DESTROY OUR EGO
AND MATERIALISTIC WAYS
Photo Credit: mammovies Flickr

22. THE GENERATION THAT WILL HELP US CONNECT
TO OUR INFINITE SELF AND OUR COLLECTIVE MISSION

23. AND IT’S WORKING…
84% OF CONSUMERS
GLOBALLY SAY THEY
SEEK OUT RESPONSIBLE
PRODUCTS WHENEVER
POSSIBLE
Photo Credit: graham Flickr
SOURCE: 2015 CONE COMMUNICATIONS/EBIQUITY GLOBAL CSR STUDY

24. THEY ARE LAYING OUT THE RED CARPET FOR
THE CONSCIOUS COMPANY

25. A CONSCIOUS COMPANY TAKES ALL
STAKEHOLDERS INTO ACCOUNT IN ITS
OPERATIONS, DECISIONS, AND
STRATEGIES, AND HAS A HIGHER
PURPOSE BEYOND PROFIT. THESE
MISSION- AND PURPOSE-DRIVEN
COMPANIES CONSIDER, MEASURE,
AND VALUE THE PEOPLE,
COMMUNITIES, AND ENVIRONMENT
THAT THEIR OPERATIONS IMPACT.
RACHEL ZURER, CONSCIOUS COMPANY MEDIA
Photo Credit: consciouscompanymedia.com

26. IT’S TIME TO RECOGNIZE THAT BUSINESS IS A TOOL
Photo Credit: Reto Fetz Flickr

27. THAT CAN SPARK GLOBAL SOCIAL CHANGE
Photo Credit: TOMS.COM

28. THERE’S JUST ONE MISSING PIECE
Photo Credit: Morten Hjerde Flickr

29. Photo Credit: Ruby Blossom Flickr
YOU

30. THE WORLD IS READY FOR
THE CONSCIOUS MARKETER

31. CONSCIOUS MARKETING IS WORKING WITH
A HIGH LEVEL OF AWARENESS, CARE AND
DILIGENCE FOR THE INDIRECT AND DIRECT
IMPACT OF MARKETING COMBINED WITH
THE INTENTION OF LEAVING A
POSITIVE TRACE BEHIND
WITHIN OUR LIFETIME.
NICHOLE KELLY
CONSCIOUS MARKETING INSTITUTE

32. TO BE A CONSCIOUS MARKETER
YOU’LL JUST NEED ONE SUPERPOWER

33. AND ACCEPT YOUR MISSION

34. TO INSPIRE HUMANITY
TO STEP INTO IT’S
FULL POTENTIAL

35. WE DON’T GLAMORIZE VILLAINS
OR SHAME VICTIMS

36. WE CELEBRATE REAL LIFE HEROES
LIKE JASON KING
Uses cryptocurrency donations to
feed and house the homeless
Founder of Unsung.com
& Satoshi Forest

37. WE INSPIRE HUMANS TO HELP EACH OTHER
Photo Credit: Peter Thoeny Flickr

38. AND TO LEAVE A POSITIVE TRACE ON THE PLANET
Photo Credit: Danil Flickr

39. WE CONSCIOUSLY CHOOSE LANGUAGE
TO ELEVATE OUR EMOTIONAL STATE
Photo Credit: Naturallife.com

40. WE END THE HEROES JOURNEY AND TRANSCEND ETHICS.
WE INSPIRE CONSCIOUS AWAKENINGS…

41. WE MEASURE ROI + RETURN ON EMOTION,
RETURN ON INTENTION AND RETURN ON EXPERIENCE

42. WE LEAD BY EXAMPLE
AND USE OUR SUPERPOWERS TO GIVE BACK

43. YOU ARE THE SUPERHERO
THE WORLD HAS BEEN WAITING FOR
WILL YOU ACCEPT YOUR MISSION?
Photo Credit: Rolfe Kolbe Flickr

44. YOU ARE THE MESSAGE
YOU ARE THE CHANGE
SO BE IT…

45. WE BUT MIRROR THE WORLD.
ALL TENDENCIES PRESENT IN THE
OUTER WORLD ARE TO BE FOUND IN
THE WORLD OF OUR BODY. IF WE
COULD CHANGE OURSELVES, THE
TENDENCIES IN THE WORLD WOULD
ALSO CHANGE. AS A MAN CHANGES
HIS OWN NATURE, SO DOES THE
ATTITUDE OF THE WORLD CHANGE
TOWARDS HIM. THIS IS THE DIVINE
MYSTERY SUPREME. A WONDERFUL
THING IT IS AND THE SOURCE OF OUR
HAPPINESS. WE NEED NOT WAIT TO
SEE WHAT OTHERS DO.
MAHATMA GHANDI
Photo Credit: Sean Ganann Flickr

46. QUESTIONS? www.consciousmarketinginstitute.com