The document discusses using social media for personal and professional development. It provides tips on developing a personal brand on social media, using social media to find jobs, and careers in social media. The key takeaways are that social media allows for networking and conversations online, personal branding involves communicating your skills and value, and platforms like LinkedIn and engaging content are useful for both personal and career growth.

1. HOW TO MAXIMIZE SOCIAL MEDIA FOR PERSONAL
GROWTH AND PROFESSIONAL DEVELOPMENT
- YOUR PASSPORT TO POSSIBILITIES!
MINNEAPOLIS, MINNESOTA

2. ABOUT ME . . .
• IMPLEMENTED CONTESTS AND FACEBOOK BASED PROGRAMS LIKE
SUMMER SUCCESS CHALLENGE
• MORE THAN DOUBLED OUR TWITTER FOLLOWS AND MORE THAN
QUADRUPLED THE AVERAGE NUMBER OF TWEETS SENT
• STARTED THE 227 MARKETING AND PROMOTIONS BLOG

3. GOALS . . .
• INTRODUCTION TO SOCIAL MEDIA
• PERSONAL BRANDING
• USE SOCIAL MEDIA TO FIND A JOB
• SOCIAL MEDIA AS A CAREER
• FINAL TAKEAWAY . . .
YOUR ACTION PLAN.

4. INTRODUCTIONS . . .
SOCIAL MEDIA IS AN UMBRELLA TERM
THAT DEFINES THE VARIOUS ACTIVITIES
THAT INTEGRATE TECHNOLOGY, SOCIAL
INTERACTIONS AND THE CONSTRUCTION
OF WORDS, PICTURES, VIDEOS AND
AUDIO.

5. AN INTRODUCTION . . .
MORE SIMPLY PUT, SOCIAL
MEDIA IS HAVING
CONVERSATIONS ONLINE

6. FACEBOOK
• IF FACEBOOK WERE A COUNTRY, IT
WOULD BE THE 3RD MOST POPULATED
IN THE WORLD.
• THE AVERAGE FACEBOOK USER
CREATES 90 PIECES OF
CONTENT PER MONTH.
•PAY ATTENTION!

7. TWITTER
• A MICRO-BLOGGING SITE
• THERE ARE OVER 27 MILLION TWEETS SENT PER DAY
• GREAT NETWORKING TOOLS

8. LINKED IN
• THE WORLD’S LARGEST PROFESSIONAL NETWORK
• ROUGHLY 1 MILLION NEW MEMBERS
JOIN EVERY WEEK
•MOST POPULAR WITH
PEOPLE WHO ARE SEEKING
WORK AND TRYING TO
BUILD THEIR NETWORK
AND CONTACTS

9. QUESTIONS . . .

10. WHAT IS MY PERSONAL
BRAND AND HOW DO I
DEVELOP IT?
“YOU ARE NOT SPECIAL. YOU ARE NOT A
BEAUTIFUL OR UNIQUE SNOWFLAKE. YOU ARE
THE SAME, DECAYING ORGANIC MATTER AS
EVERYTHING ELSE”
-TYLER DURDEN, FIGHT CLUB

11. WHAT IS MY
PERSONAL BRAND
AND HOW DO I
DEVELOP IT?
PERSONAL BRANDING IS THE ART OF ARTICULATING AND
COMMUNICATING YOUR . . .
• SKILLS
• PERSONALITY
• VALUE
THE GOAL IS FOR OTHERS TO SEEK YOU TO HELP THEM SOLVE A PROBLEM

12. WHAT IS MY PERSONAL
BRAND AND HOW DO I
DEVELOP IT?
-WE ARE ALL THE CHIEF BRANDING OFFICERS
OF OUR OWN PERSONAL BRANDS
-WE HAVE THE POWER TO DETERMINE AND
CONTROL OUR OWN REPUTATION

13. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?
CHOICES THAT AFFECT YOUR PERSONAL BRAND . . .
• WHO TO WORK WITH (AND WHO TO AVOID)
• WHO TO FOLLOW
• WHO TO “FRIEND”
• WHAT SPECIAL MESSAGES TO SHARE IN 140 CHARACTERS

14. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?
TO FIGURE OUT YOUR BRAND, ASK YOURSELF . . .
- WHAT DO I WANT TO BE KNOWN FOR?
- WHAT DIFFERENTIATES ME?
- WHAT SKILLS, ABILITIES, KNOWLEDGE AND ATTITUDE DO
I HAVE THAT WILL MAKE PEOPLE WANT TO WORK WITH,
FOLLOW OR “FRIEND” ME?

15. WHAT IS MY PERSONAL BRAND AND HOW DO I DEVELOP IT?
PERSONAL BRANDING IS AN ART . . .
• PRACTICE
• PATIENCE
• CREATIVITY
• NO CHECKLIST OR SUREFIRE RECIPE FOR SUCCESS
• LONG TERM, ONGOING PROCESS
A STRONG PERSONAL BRAND MAKES OTHERS SEEK YOU INSTEAD OF YOU SEEKING THEM.

17. USING SOCIAL MEDIA TO FIND A JOB
FACEBOOK
• FILTER INFORMATION
• BE OPEN
• USE YOUR REAL INFORMATION
• SIMILAR INTEREST COULD SPARK A CONNECTION
• ENGAGE
• FACEBOOK RELATIONSHIPS REQUIRE UPKEEP
• “LIKE” YOUR SCHOOLS CAREER CENTER
• “LIKE” COMPANIES YOU ARE INTERESTED IN

18. USING SOCIAL MEDIA TO FIND A JOB
FACEBOOK
BTW THIS ISN’T TXTING ! ! !
OMG ! ! ! ! ! ! USE COMPLETE
SENTENCES. CHECK
SPELLING AND
P.U.N.C.T.U.A.T.E. LOL
@!@#$^%!!!

19. USING SOCIAL MEDIA TO FIND A JOB
LINKED IN
• JOIN LINKED IN NOW!
• CONNECT WITH RECRUITERS
• JOIN LINKED IN GROUPS
• ASK QUESTIONS, ENGAGE, GET INVOLVED
IN DISCUSSIONS
• THE “EVENTS” APP
• THE “SLIDESHARE PRESENTATIONS” APP

20. USING SOCIAL MEDIA TO FIND A JOB
LINKED IN
• STUDENT PORTAL
• RECOMMENDS JOBS BASED ON YOUR EDUCATION
AND INTEREST
• CONNECTS YOU WITH OTHER STUDENTS TO SEE
HOW THEY GOT THEIR JOBS

21. USING SOCIAL MEDIA TO FIND A JOB
YOUTUBE
• CORPORATE CHANNELS
• VIDEO RESUMES

22. USING SOCIAL MEDIA TO FIND A JOB
TWITTER
• CAREER CENTERS
• HASHTAGS AND CHATS
• CREATE LISTS
• ORGANIZATIONS
• EXPERTS
• WRITERS
• PROFESSIONAL

24. SOCIAL MEDIA AS A CAREER . . .
• THE DEMAND FOR SOCIAL MEDIA JOBS HAS
EXPLODED, EVEN AS OVERALL
UNEMPLOYMENT HOVERS AROUND 10%. A
RECENT STUDY SHOWED THAT 59% OF THE
100 COMPANIES HAVE AT LEAST ONE
EMPLOYEE WHO WORKS FULL TIME IN SOCIAL
MEDIA, AND THAT JOB POSTINGS DIRECTLY
RELATED TO SOCIAL MEDIA HAVE SOARED
600% IN THE LAST 5 YEARS.
-CNN

25. SOCIAL MEDIA AS A CAREER . . .
COMMUNITY MANAGER
• OVERSEAS A COMPANY’S ONLINE COMMUNITIES
• ANALYST OR STRATEGIST
• BUILDS AND MONITORS SOCIAL MEDIA CAMPAIGNS
• PRODUCT DEVELOPER
• KEEPS THE COMPANY’S SOFTWARE UP TO DATE
• EDITOR OR PUBLISHER
• OVERSEAS CONTENT AND THE BRAND

26. SOCIAL MEDIA AS A CAREER . . .
WHAT’S YOUR PASSION?
WHAT DO YOU LOVE?

27. SOCIAL MEDIA AS A CAREER . . .
CARS ? ? ?

28. SOCIAL MEDIA AS A CAREER . . .
HORSES ? ? ?

29. SOCIAL MEDIA AS A CAREER . . .
NON – PROFITS ? ? ?

30. SOCIAL MEDIA AS A CAREER . . .
SPORTS ? ? ?

31. SOCIAL MEDIA AS A CAREER . . .
WHAT’S YOUR PASSION?
WHAT DO YOU LOVE?

33. YOUR CHECKLIST . . .
• PERFECT YOUR LINKED IN PROFILE
• JOIN THE 227 MARKETING & PROMOTIONS LINKED IN GROUP
• DO A COMPLETE OVERHAUL OF YOUR FACEBOOK PAGE
• SET UP TWITTER ACCOUNT
• USE HOOTSUITE TO START FOLLOWING CHATS, HASHTAGS, AND TOPICS
• SET UP LIST AND STREAM
• CONNECT WITH EACH OTHER USING #227PROMO
• ENGAGE ! ! !

34. MAP IT OUT