Nicholas J. Mossa explores his personal brand and goals in the music industry. His vision is to spread the love of music worldwide by playing shows across countries like the US, Canada, and Mexico. He is grateful for the support of his community as he pursues this goal. Mossa is considering career paths like mixing and mastering engineer, social media marketing, or booking agent to further his brand of making people feel welcome and included through music.
2. Being me means being passionate, dedicated
and most importantly, truthful. Music is the
vehicle that motivates me to stay consistent with
these qualities of life. My vision and ultimate
goal is to spread the love of music across the
world. So far that goal has slowly become a
reality as I have had to the chance to not only
play all over the US but in other countries like
Canada and Mexico. Luckily, I’ve had a lot of
help along the way and am grateful for the
community that I’ve had the opportunity to work
with.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Mixing & Mastering Engineer
• Social Media Marketing
• Booking Agent
BRAND ARCHETYPE - To be
accepting and encourage
community. To make others feel
included and welcome. To
belong.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
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4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Binoy Shah
Outreach Plan:
• Research club and recent events to see what artist
have been playing there
• I already have the contact number in this case so I will
call him directly.
• I will follow up if he’s interested in a booking, probably
within a week.
PROFILE
PICTURE [Founder & Manager] at [Real
Talent Management]
Joe Tagessian
Outreach Plan:
• Travel to Boston and attend one of there events to see
If it matches one of my DJs
• I will reach out eventually by email if I feel it’s a right fir
• I will follow up with the next you months to secure dates
for events in the future.
PROFILE
PICTURE
[Founder] at [RESET Boston]
Austin Hunter
Outreach Plan:
• Find out where they are throwing their next event and
list all venues they use.
• I will be using email because I do not have a direct
connection. I will follow up with him if he has availability
for new artists within a week.
PROFILE
PICTURE [Founder] at [Techno
Brooklyn]
5. GOALS
Short Term: (1 – 3 Years)
• Specific goal you want to achieve in short term.
‣Work for Bullet Agency as a junior booking
agent.
Mid Term: (3 – 5 Years)
• Specific goal you want to achieve in mid term.
‣Become a touring DJ, booking my own shows.
Long Term: (YEAR)
• Specific goal you want to achieve in long term.
‣Open up my own Artist Agency and book
international DJs worldwide.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Mixing & Mastering Music
SOFT
HARD
Novice / Adept / Expert
Website Design Novice / Adept / Expert
Organization Novice / Adept / Expert
Communication Novice / Adept / Expert
Gigwell Knowledgeable
SOFT
HARD
Novice / Adept / Expert
Social Media Marketing Novice / Adept / Expert
Networking Novice / Adept / Expert
Negotiating Novice / Adept / Expert
7. I help artist do what they love by connecting
them with amazing gigs and tours.
PROMISE
8. CREDENTIALS
Work Experience:
• Aircraft Director with US NAVY
• Music Producer & Ghost Writer with
MMM
• Junior Agent with Avid Artist Agency
• Mixing Engineer for Donnerstag Musik
Education:
• Audio Engineering Certificate,
SAE Institute of New York (2021)
• Digital Marketing , B.S., Full Sail University (2024)
Awards: The Navy & Marine Corps
Achievement Medal (NAM)
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to Your Industry
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9. COMPETITION
Denise Mullinex
Industry Experience:
• Engagement Manager with
JefferyM Consulting
• Director with Geek Girl Publishing
• Hootsuite Global Ambassador
Education:
• Digital Marketing , B.S., Full Sail University (2012)
• Ashford University Public Relations & Marketing
Leadership Experience:
• Executive, Director and Ambassador Positions
• Known for strengthening the sales and digital
marketing sectors to lead in competitive
markets by delivering innovative online
concepts and strategies that follow best
practices and industry guidelines
Skills and Proficiencies:
• Blogging
• iLife
• iWork
Nicholas Mossa
Overall Online Presence:
• 10 out of 100
Industry Experience:
• 7+ years in music industries across US,
Canada & Mexico
• Currently working for Avid Artist Agency
• Mixing & Mastering Engineer for International
DJ Hesh Donnerstag
Education:
• Digital Marketing , B.S., Full Sail University (2024)
• Certificate of Audio Engineering, SAE Institute of NY
•
Leadership Experience:
• Lead Website Operator and Assitant Director
for Avid Artist Agency
Skills and Proficiencies:
• Mixing & Mastering Engineer
• Social Media Marketing
• Website Design
Overall Online Presence:
• Grade: 7 out of 100
10. COMPETITION
Dave Allen
Industry Experience:
• Co – Founder, Director of Music
Relations at DinWorkshop
Education:
• My Library, MFA, English, Design UI, UX, Strategy (1976
– 2011)
Leadership Experience:
• Director of Artist Advocacy
• Director of Artist & Music Industry
Skills and Proficiencies:
• Blogging
• Digital Strategy
• Digital Media
Nicholas Mossa
Overall Online Presence:
• 10 out of 100
Industry Experience:
• 7+ years in music industries across US,
Canada & Mexico
• Currently working for Avid Artist Agency
• Mixing & Mastering Engineer for International
DJ Hesh Donnerstag
Education:
• Digital Marketing , B.S., Full Sail University (2024)
• Certificate of Audio Engineering, SAE Institute of NY
•
Leadership Experience:
• Lead Website Operator and Assistant Director
for Avid Artist Agency
Skills and Proficiencies:
• Mixing & Mastering Engineer
• Social Media Marketing
• Website Design
Overall Online Presence:
• Grade: 7 out of 100
11. BRAND POSITION
For electronic artists who need help progressing
their career, I provide overall artist management
because unlike the competition, my services
include promotion, ghost production, mixing,
mastering booking tours and more.
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Miami Music Week
‣ March 21 -26 | Miami, FL
• Mondo.NYC
‣ October 10 - 13 | Brooklyn, NY
• International Conference on Musicology
‣ April 22 - 23 | Brooklyn, NY
Digital Marketing
• Primary Content: The type of content I would post online
would include snippets of my studio session, productions
available for sale, videos of artists I currently manage, lifestyle
posts and websites I’ve designed.
• Primary Tools: Primarily I use Instagram, Spotify and am
currently designing my own website. I post content everyday
at least once.
• Website: I would use my digital portfolio online to gather new
clients, inform my audience of my services and network with
others in the music industry.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I’ve had numerous mentors in the past and some we’re
better than others. I’d like for my new mentor to be kind
but disciplined. A mentor who knows what he’s talking
about and isn’t snobby about it. They would have to be
passionate, motivated and loving in everything they do.
Formal Education
• Digital Marketing , B.S., Full Sail University (2024)
Technical Skills
• Microsoft Excel
• Gigwell
• Photoshop
Soft Skills
• Healthy Lifestyle
• Sales
• Digital Marketing
14. Nicholas Mossa
Did you know most artists are in need of help when it comes to managing
there brand? Well, what I do is help artist get their goals with a variety of
services including mixing, mastering, social media, bookings, ghost
productions and much more . In fact, my recent client that I ghost produced
for charted on one of the biggest dance music platforms out there and made
it all the way to #1.
15. REFERENCES
(n.d.). Retrieved from https://www.linkedin.com/in/daveallen/
(n.d.). Retrieved from https://www.linkedin.com/in/denisemullinex/
March 2023. Miami Music Week | March 2023. (n.d.). Retrieved March 3, 2023, from http://www.miamimusicweek.com/
Music business conference. Mondo. (n.d.). Retrieved March 3, 2023, from https://www.mondo.nyc/
International conference on musicology and music theory ICMMT on April 22-23, 2023 in New York, United States.
(n.d.). Retrieved March 5, 2023, from https://conferenceindex.org/event/international-conference-on-musicology-and-
music-theory-icmmt-2023-april-new-york-us
Hinweis der Redaktion
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
