Machine Learning is revolutionising the marketing industry. I discuss what skills you'll need as a marketer in the future to stay relevant, effective and employed.

1. skills for the app marketer
of the future
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2. {‘nick duddy’ :
‘@nickduddy’}
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3. databoi.com
Intro to Python for Marketers
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4. question:
What is a key skill of a good marketer?
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5. question:
What is Data to a Marketer?
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6. data revolution
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7. data is getting bigger
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8. data is getting more useful
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9. data is fragmented

10. questions:
• What is data?
• Is data valuable?
• Is data powerful?
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11. data is a vessel for power...
only if you can
extract the value
“with great power comes great responsibility”
Uncle Ben
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12. questions:
• Who owns data?
• Where do we get data?
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13. miratrix.co.uk | databoi.com | @nickduddy
https://youtu.be/U5kIdtMJGc8?t=11m11s

14. questions:
• What data would give a marketer power?
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15. what tools do you need?
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16. extraction tools
• Import.io*
• CrawlyPortia
• Data Scraping Studio
• Scrapebox
• Ranking report tool
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17. demo
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18. analysis tools
• Excel
• Google DataStuido
• Tableau
• Google Big Query
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19. what about scale?
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20. the self-sufficient
marketer
What tools will you need?
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21. why become self-sufficient?
• Better understanding of data, it's sources and the quality
• Building layers of data
• Speed
• Proactive, rather than reactive
• …job security
miratrix.co.uk | databoi.com | @nickduddy

22. what do you need to become self
sufficient?
• Access to raw data
• Clean data
• Push data together
• Run calculation on the data
• Visualise the data
• Come to a conclusion from the data
• Trigger a response from the conclusion
miratrix.co.uk | databoi.com | @nickduddy

23. if data is the new oil, then
python is the
refinery and the pipeline
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24. what is python and
why is it great?
miratrix.co.uk | databoi.com | @nickduddy

25. the marketers python tool kit
{‘Jupyter Notebook’ : ‘interface’,
‘Pandas’ : ‘Excel’,
‘Numpy’ : ‘calculator’,
‘Matplotlib’ : ‘visualising’,
‘Seaborn’ : ‘prettier visualisations’}
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26. demo
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27. what about scale?
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28. scale?
• AWS
• Google Cloud Platform
• Dfinity (decentralised cloud storage and computing)
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29. ...if you've gotten this far you
might as well just throw a
machine it at…
miratrix.co.uk | databoi.com | @nickduddy

30. benefits of machine learning
• Never sleeps
• Never takes a break
• Less likely to miss patterns, than you
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31. python machine learning libraries
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32. python machine learning libraries
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33. databoi.com
Thank You
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