HREFLANG for International SEO: Lessons from 3,000 Implementations
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In 2012 we pioneered the use of hreflang sitemaps within the SEO industry, and in being first found there was a lack of tools and process... so we made our own! Now our hreflang sitemap generator has contributed to our supporting or working directly on over 3,000 unique implementations globally. Here's a few tips on what we learned along the way.
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HREFLANG for International SEO: Lessons from 3,000 Implementations
- 1. HREFLANG Learnings from Over 3,000 Implementations
- 2. 2012 Technical SEO agency, working in global ecommerce. Publically documented our adventures in HREFLANG sitemaps… @NicholaStott
- 4. So we built a thing!
- 5. Today • What HREFLANG can do • What it can’t do • Ways to implement • HREFLANG sitemaps • Most common errors • Tips to manage and maintain @NicholaStott
- 6. Hreflang HTML tag to describe the language OR language AND intended region; of a web page, and alternate versions of said page in different language OR language AND region settings. @NicholaStott
- 8. Grow Accuracy, CTR and Conversion Propensity @NicholaStott
- 9. NOT • The answer to your thin content problems • Help you rank in new markets • Syphon/copy PageRank from one location to another • Replace canonical (orthogonal concepts) @NicholaStott
- 10. Ways to Implement Manage and Maintain your Set-up
- 11. In HTTP Headers Link: <http://es.example.com/faq.pdf>; rel=“alternate”; hreflang=“es”, <http://mx.example.com/faq.pdf>; rel=“alternate”; hreflang=“es-mx”, For non-HTML content
- 12. Link elements in <head> HTML pages < link rel=“alternate”; href=: http://es.example.com/” hreflang=“es”/> < link rel=“alternate”; href=: http://mx.example.com/” hreflang=“es- mx”/>
- 13. Pros and cons • Solution for non-html • Server configuration access not easy • Really simple for small suites • Not for large implementations • Impact to speed • Freq. updates - development resource For headers and head
- 14. See: http://www.aleydasolis.com/en/international-seo-tools/hreflang-tags-generator/ Tag Generator: Aleyda Solis
- 15. XML Sitemaps <url> <loc>http://example.com/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://example.com/" /> <xhtml:link rel="alternate" hreflang=“es" href="http://es.example.com/" /> <xhtml:link rel="alternate" hreflang=“es-mx" href="http://mx.example.com/" /> </url> For bigger implementations
- 16. RULES, EXCEPTIONS AND OTHER QUIRKS
- 17. X-default • ELSE statement at the end of IF • Language selector • Can be used for generic “catch-all” language • Or not at all IF prefer to use language
- 18. Each <loc> Must have Self referential REL Alternate
- 19. Use ISO Codes LANG = ISO 639-1 REGION = ISO 3166-1 But… you may get away with some common errors! (en-uk)
- 20. XML Sitemaps <url> <loc>http://example.com/</loc> <xhtml:link rel="alternate" hreflang="en" href="http://example.com/" /> <xhtml:link rel="alternate" hreflang=“es" href="http://es.example.com/" /> <xhtml:link rel="alternate" hreflang=“es-mx" href="http://mx.example.com/" /> </url> For bigger implementations
- 21. Crawl en en-gb es-mx http://www.themediaflow.com http://www.themediaflow.com/uk http://mx.themediaflow.com http://www.themediaflow.com/1 http://www.themediaflow.com/uk/1 http://mx.themediaflow.com/1 http://www.themediaflow.com/2 http://www.themediaflow.com/uk/2 http://mx.themediaflow.com/2 All sites, sub-domains, folders
- 22. Sitemap Tool: themediaflow See: https://www.themediaflow.com/tools/
- 24. Upload each sitemap to the root • Consolidated only – single site • Specific file to each <loc> • Combination if combination of architectures • Submit in Search console for each site
- 26. <!DOCTYPE html> <html lang="en-GB" > 1. It IS Not your language declaration
- 27. 2. Must link to self!
- 29. 4. Not using Iso Codes
- 31. 6. No return tags
- 32. 7. No Blank cells
- 34. 9. German CSV – Comma = semi colon
- 36. TIPS to manage & Maintain. You won’t Believe No. 3!
- 37. Process 1. Benchmark, measure and quantify. Take a sample of markets most impacted. @NicholaStott
- 38. 2. Split Each Region Sitemap Into Thematic Sitemaps
- 39. 3. Create a sitemap/Megazord of sitemaps. @NicholaStott