This document outlines a digital marketing campaign for Fisher Price toys in October 2015 that included digital banners on key toy websites, a presence on the Fisher Price homepage, and banners promoting top items and product reviews across multiple channels on mobile and desktop. The campaign aimed to increase visibility and engagement through an integrated, multi-channel approach.

1. Digital Snapshot
Argos Fisher Price Activity
Multi Channel Activation
October 2015
By Nichola Cox

2. Digital Banners

3. Home Page Presence

4. Fisher Price Shop

5. Interactive search banners sited in strategic locations

6. Toys Home Page

7. Baby & Nursery Home Page

8. Key Items In What’s Hot

9. Product Reviews On All Key Items

10. Mobile