The document describes a mobile-first email application called Robin that is designed to help professionals reach inbox zero while on the move. It analyzes problems with current email applications and outlines Robin's solution of enabling faster email reading, better email actions, and increased motivation to stay on top of emails. Key features include intelligently moving signatures, read aloud functionality, clear actions for each email, and gamification elements to help users achieve inbox zero.

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robin 18th Feb 2018
Mobile-first email for professionals on the move
Reach inbox zero
before reaching your desk

2. robin Hello 2
robin was born out of ongoing frustration.
Emails are constantly eating up invaluable
time, preventing us from focussing on what
matters most. The inbox grows, followed
by stress levels.
Emails were invented over 30 years ago.
The world works very differently now. We’re
constantly on the move. We’re receiving
endless notifications. We’re on our phones
more than our computers.
Why then, have email applications received
nothing more than a dash of makeup in the
last 30 years?

3. robin
Mission
3
Enable professionals on the move to reach
inbox zero, before reaching their desk.

4. robin Landscape 4
4"1
7
PM
78%ARS
20:35Friday 25 December
Peg.co now
slide to reply
You’ve just received a payment of
€15,000.00 from your O2 campaign!
4"1
7
PM
78%ARS
20:35Friday 25 December
Peg.co now
slide to reply
You’ve just received a payment of
€15,000.00 from your O2 campaign!
4"1
7
PM
78%ARS
20:35Friday 25 December
Peg.co now
slide to reply
You’ve just received a payment of
€15,000.00 from your O2 campaign!
4"1
7
PM
78%ARS
20:35Friday 25 December
Peg.co now
slide to reply
You’ve just received a payment of
€15,000.00 from your O2 campaign!
4"1
7
PM
78%ARS
20:35Friday 25 December
Peg.co now
slide to reply
You’ve just received a payment of
€15,000.00 from your O2 campaign!
Despite there being mountains
of email apps, they are merely
face-lifts with swanky features.
None have been re-thought
from the ground up with mobile
professionals in mind.

5. robin Insight 5
The average worker spends 3.4 hours
a day or 170 hours a year reading and
answering emails. That’s a lot of time
wasted that could be spent on more
productive and fulfilling work.
Most people are awake for around 17
hours per day. That’s roughly 1,000
minutes. Imagine breaking that into
blocks of 10 minutes, giving you 100
blocks of time.
Consider how many of those blocks
are currently wasted. Walking to
work. Waiting for the bus. Sat on the
train. Waiting for a meeting. Standing
in a queue.
Imagine turning those wasted blocks
into useful moments for chipping
away at the email mountain, leaving
you with more productive time when
you’re in the office.
© waitbutwhy.com
Waiting formeeting
Walkingto tubeWaiting at
bus stop
In queue at
supermarket
Riding
a taxi

6. robin Solution 6
robin is a mobile-first email
application. Designed from
the ground up for busy
professionals on the move.
The functionality is centred
around three core pillars that
help people to:
Read emails faster
Action emails better
Increase motivation

7. robin
nick.jones@moneycorp.com
+44 (0)203 824 7453
+44 (0)723 024 2470
www.linkedin.com/in/njones
www.moneycorp.com
50 Dukes Place, London, SW11 7RT
Nick Jones
sh.taylor@reemly.com
+44 (0)723 234 8342
www.linkedin.com/in/sallytaylor
Sally Taylor
Shelly Davies
To
CC
Introductions: Sam, meet Joe…
Read emails faster 7
Email signatures are
intelligently moved from
emails into a contacts section,
leaving emails beautifully clear
and uncluttered.
Hit the play button to have
your emails read out loud for
you if you’re on the move and
wearing headphones.
Sam, Joe and I used to work together a few
years ago. He knows a thing or two about
raising investment so I think it’s worth a chat.
Joe, Sam is one of the founders of ThinkBeyond
who have a whole new take on consultancy and
innovation. He's in the market for a few words
of wisdom as they begin their investment
journey.
I'll leave you both to chat. Feel free to include
me if you need anything at all.
Thanks,
Nick.
Thanks for the intro Nick (BCC).
Pleasure to be introduced, Joe. Shall
we get a coffee in the diary?
14:02
Nick Jones, Joe Morton + 2 more
Introductions: Sam, meet Joe…
Type a message…
12:43
Guys,
As mentioned, please be introduced to each other.
Sam, Joe and I used to work together a few years
ago. He knows a thing or two about raising
investment so I think it’s worth a chat.
Nick Jones
Introductions: Sam, meet Joe…

8. robin Action emails better 8
Respond to emails the
way humans are meant to
communicate: by talking.
There’s a clear action for every
scenario, so now there’s no excuse
to leave emails cluttering the inbox.
Reply DoneSnoozeAdd task

9. robin Increase motivation 9
There’s a reason why games like Tetris are
so popular. Instead of wasting more hours
on games, use the same psychology for
helping you achieve inbox zero.
emails to be
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Let’s go!
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Let’s go!
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Let’s go!
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10. robin Pricing 10
>
£0
For up to
1,000 emails
£3.10
Per month for
unlimited emails

11. robin Market potential 11
7.4 billion
people in the world3
5.1 billion
mobile phone users2
3.7 billion
email users1
2. GSMA 3. Google1. LifewireSources:

12. day inbox
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day inbox
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Give it a spin
Created by Nic Yeeles
robin
Try the prototype