Topic: The importance of SWOT Analysis (Business)

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SAMPLE LESSON PLAN
SUBJECT: ENTREPRENEURSHIP
TOPIC: The Importance of SWOT Analysis
I. Objectives
At the end of the lesson the students are expected to:
1. give relevant information about the importance of SWOT to a business
2. explain the importance of SWOT to a business
II. Subject Matter
Topic: The Importance of SWOT Analysis
References: Pestle Analysis
Materials: PowerPoint Presentation, Pictures, DLP, Laptop, and Balloon
Value Focus: Realization
III. Learning Procedure
Teacher’s Activity Student’s Activity
A. Preliminary Activities
1) Drill
Good morning class! Before anything else,
kindly put all your mobile phones in the box
and go back to your seats.
May I request Binz, to lead the prayer.
Please take your seats. Good morning,
class!
2.) Review
(Students will surrender their phones)
Classmates, let us pray.
In the name of the Father, the Son,
and the Holy Spirit…
Good morning, Ma’am!

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Before we proceed to our next topic, who
can recall our previous topic?
Yes, Marissa kindly stand.
Very Good! Thank you.
Now, who can define Cash Flow?
Thanks for your wonderful answer!
3.) Motivation
Okay class, kindly get a 1/4 piece of paper
and write down the names of 3 people
whom you respect, love, value and admire
the most in your life and explain why you
chose those specific persons.
(I will ask any 3 volunteers to read out the
names from their lists)
Why did you choose those persons?
After that, I will recall some of the names
that they chose as if was their family,
teacher, crush, etc.)
And I will ask the students…
“Had anyone included his or her name in
the list?”
(Students will raise their right hand)
Ma’am, our previous topic is all
about Cash Flow.
The cash flow is a supporting
document that shows the sources and
the purpose of cash payments during
an accounting period.
(Students will start writing)

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And so, I will explain that “the
importance of self-interest and hard work
which are the essential factors to increase
our “Self Esteem, Self-Respect and Self
Confidence” which are very important
key traits to become successful in life.
B. Lesson Proper
1. Presentation
There is no shortcut in achieving these
key traits just like in the business industry
that matters the most to have a successful
business and the SWOT analysis is very
important for a company.
And now, do you have any idea of what
topic I am going to discuss right now?
Very goof class, our topic for today is all
about “The Importance of SWOT
Analysis”.
2. Group Activity
Class, we will have an activity and this
activity is called “The Board Game and the
Caterpillar”.
I will group you into 2 groups.
Activity objectives:
1) Each group will select a Leader and
that leader will be located in front
(board)
2) The rest of the member will act as a
(Students will raise their right hand)
Ma’am, our topic is all about the
Importance of SWOT analysis to a
business

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caterpillar (use the balloons to
connect each other)
3) Do not drop the balloon until you
finished the activity.
4) Paste the answers as many as you can
5) Finish the activity within 5 minutes.
Tasks:
A. Leader:
The receiver of the answer and the
one who will paste the answer.
B. Caterpillar:
The one who will going to give the
answer to the leader by following first
the line started from the ‘entrance” to
“exit”.
C. How to use the Balloons:
a. Put the balloons in between
members of the group along the
waistline/belly.
b. Put both hands in your nape.
c. Move as one and be sure not to
drop any of the balloons otherwise
the group will be disqualified.
Activity Instructions:
1) I will place the envelope at the back
corner of the classroom.
2) Inside the envelope are some of the
relevant information of the
importance of SWOT that you are

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going to paste in the board.
3) There are 8 possible answers out of
15 phrases inside the envelope. 1
point each.
4) The challenge is in the part of
answering.
5) The caterpillar is the one who will
going to choose the answer and will
give it to the leader by following first
the line (entrance to exit ).
6) From the moment the leader received
the answer, he/she will immediately
paste it to the board and the
caterpillar will continue to do their
task with the same process up until to
the end.
7) Each group will be given a 5-minute
countdown to finish their work
(countdown video will be projected)
8) The group who will get the highest
score will be the winner.
I will check your answers after I finished
my discussion about importance of SWOT
analysis.
3. Discussion/Analysis
Why is SWOT important and why does
company need a SWOT analysis?
SWOT analysis is a constructive technique
that you may understand your Strengths and
Weaknesses, and identifying your
Opportunities as well as Threats you face.
The SWOT Analysis is one of the most
important strategic tools available to a
company because:

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1. SWOT analysis provides a good way
for companies to examine both
positive and negative attributes
within a single analysis, determining
how best to compete in the market at
large. It helps in the formation of a
strategy so as to make preparations
for the possible threats from the
competitors.
2. SWOT Analysis can help you every
time you look at the different types of
companies that are available in the
area, and so you know who your
strongest competitor.
3. SWOT analysis can also be used in
pre-crisis planning and preventive
crisis management.
4. SWOT also helps you play defense as
well. Your weaknesses are areas or
vulnerability that competitors may
point out, and that may deter
customers from patronizing your
business
5. SWOT helps form important policies.
Because SWOT analysis can help
you get a better perspective of the
potential threats and opportunities a
business faces, it gives you chance to
create robust strategies and policies
in regards to how you want your
company to operate.
6. SWOT identifies potential barriers .
Entrepreneurship is like being on a
boat and getting constantly hit by
waves. With every step you make
towards improving your business, its
guaranteed you are going to find
another obstacle waiting for you. But
that’s why SWOT analysis comes in
handy as it can help you foresee these
barriers and be more prepared for t
hem.
7. SWOT helps you understand where
you at. SWOT analysis gives you the

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opportunity to figure out where you
are in the process of developing your
business. Whether you are just
starting out or want to expand your
business with the launch of a new
product, it helps you develop a full
awareness of your situation to figure
out where your business is currently
at and what moves you can make to
succeed. If you are hoping to start
your own business and gain a
competitive advantage in the market,
you will have to use the SWOT
analysis to simplify the
decision-making process and point
you in the right direction.
8. SWOT analysis evaluates the
business environment in a detailed
manner so as to take strategic
decisions for the future course of
action. The result of SWOT analysis
helps the organization to make
effective planning for the future.
(Check and give the scores of the activity)
4. Abstraction
So, we have discussed the importance of
SWOT Analysis. Again, why SWOT
Analysis important? Explain at least one of
the importance of SWOT.
Very Good!
5. Application
Using the phrases shown on the board from
your activities, I want you to group
yourselves into 4 groups.

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Instructions:
1. Pick one example of the importance of
SWOT Analysis and create an abbreviation
that best explain about the phrase that you
have chosen.
Example:
From the #9 Importance of SWOT
Abbreviation: MEPlaF
M-Make
E-Effective
Pla-Planning
F- for the Future
2. Write down each letter from the sheets I
provided.
3. The Abbreviation will be your Group
Name and explain why you come up to that
abbreviation.
4. You will be given a 3-minute
preparation.
5. Leader will present and explain their
work in front saying first (e.g) “Im Markie,
Representing TEAM MEPlaF! …”
Excellent work class! Give yourselves a 3
times slow clap!
(Now, I will show them 2 sets of pictures. )
(the students will raise their right
hand)
Ma’am, one of the importance of
SWOT Analysis is…

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Now as can you see, what have you noticed
in the first set?
Very Good!
How about in the second set?
Very Good!
Based on our lesson for today and the given
pictures, what have you personally realized
about SWOT analysis? (answer may vary)
Very Good! As the importance of SWOT
analysis gives you a a constructive technique
that you may understand your Strengths and
Weaknesses, and identifying your
Opportunities as well as Threats you face, to
improve the situation of your company.
“End of the Lesson)
(the students will start grouping
themselves into 4 groups)
Count 1,2,3,4….
(each team will present their work in

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front)
(The student will raise their right
hand)
Ma’am, the first set has a SWOT icon
and the businessman shows a manner
of happiness in the picture.
(The student will raise their right
hand)
Ma’am, the second set does not have
a SWOT icon and the businessman
shows sadness in the picture.
(The students will raise their right
hand)
Ma’am, I realized that SWOT
analysis will help you reduce the
negative effect while improving your
business performance.
IV. Evaluation
1. Entrepreneurship is like being on a boat and getting constantly hit by waves. With
every step you make towards improving your business, it is guaranteed you are going
to find another obstacle waiting for for you. Which importance of SWOT will help
you foresee things and prepared for them?

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A. SWOT helps form important policies
B. SWOT identifies potential barriers.
C. SWOT helps you play defense as well.
D. SWOT helps you understand where you at.
2. In order to have a better perspective of the potential threats and the opportunities
that Theresa faces in her business, as SWOT helps form important policies, theresa
might develop the following EXCEPT one.
A. Create strong strategies in regards to how you want your company to operate.
B. Create policies in regards to how you want your company to operate.
C. Create plan of action in regards to how you want your company to operate
D. Create analysis that helps company in regards to how you want your
company to operate.
3. The result of SWOT analysis helps the organization to make effective planning for
the future.
A. SWOT analysis evaluates the business environment in detailed manner.
B. SWOT analysis can also be used in pre-crisis planning
C. SWOT helps you understand where you at.
D. helps you play defense as well.
4. Why SWOT Analysis is important in building a business?
A. SWOT analysis provides a good way for companies to examine both
positive and negative attributes within a single analysis, determining how
best to compete in the market at large.
B. SWOT helps form extra policies.
C. SWOT analysis can also be used in after crisis.
D. SWOT Analysis can help you to become a successful person.
5. In generalization, SWOT can be explained as _________.
A. only technique in all business operations to be successful.
B. highest technique in all types of business problem that will help you to
achieve 100% success of your business.
C. ninja-like technique to suppress others from accomplishing their own
business.

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D. constructive technique that you may understand your Strengths and
Weaknesses, and identifying your Opportunities as well as Threats you
face.
V. Assignment
Write a reflection of what you have learn in today’s lesson in 1 whole sheet of yellow
paper.